Where does Vietnamese get cooking info?
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The survey found that most Vietnamese women get cooking information from their parents. While 30-somethings cook new recipes more frequently than 20-somethings, most try new recipes less than 20% of the time. Vietnamese food remains the most commonly cooked cuisine, but Korean and Thai foods are also popular. Over half of respondents use smartphones to access cooking information online. The most visited online cooking community is monngonmoingay.com.
Where does Vietnamese get cooking info?
- 1. Your sub-title here Where does Vietnamese get cooking info? - monngonmoingay.com is the most popular community
- 2. Survey information • Where does Vietnamese get cooking info? • 300 married female above 20 years old • Conducted on January, 2015
- 3. Executive Summary • 68% of 20’s and 84% of 30’s cook every day • 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency • 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency • Most rely on Vietnamese food for cooking • Korean and Thai are the top 2 common international foods to cook • Parents are the most important information source for cooking • 53% users use smart phone to get cooking info
- 4. How often do you cook at home? 68% of 20’s and 84% of 30’s cook every day 68% 84% 13% 8% 9% 7% 8% 1% 0% 20% 40% 60% 80% 100% 20-29 30-39 Every day Several times a day A couple of times a day Once per week Twice per week Less than that
- 5. How often do you try a new recipe? 49% 27% 14% 6% 3% 1% 39% 25% 32% 4% 1% 0% 10% 20% 30% 40% 50% 60% 0-10% 11-20% 21-40% 41-60% 61-80% 81%-100% 30-39 20-29 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
- 6. How often do you cook non-Vietnamese food? Most rely on Vietnamese food for cooking 80% 72% 14% 21% 4% 5% 0% 20% 40% 60% 80% 100% 20-29 30-39 0-10% 11-20% 21-40% 41-60% 61-80% 81%-100%
- 7. What non-Vietnamese food do you cook? Korean and Thai are the top 2 common international foods to cook 20% 31% 20% 14% 3% 20% 1% 38% 25% 39% 35% 31% 12% 25% 1% 27% 0% 10% 20% 30% 40% 50% Chinese food Korean food Thai food Japanese food Singaporean food Western food Indonesian food Others 30-39 20-29
- 8. What is your information source of cooking? 42% 20% 19% 17% 14% 10% 10% 9% 43% 31% 45% 37% 32% 25% 27% 25% 13% 26% 33% 41% 48% 56% 51% 45% 0% 20% 40% 60% 80% 100% 120% Parents Cooking School Friends TV Magazine Facebook Web community Corp website Most important Important Somehow important Parents are the most important information source for cooking
- 9. What is important when you try a new recipe? 48% 38% 33% 26% 20% 20% 13% 43% 42% 42% 44% 33% 34% 34% 0% 20% 40% 60% 80% 100% Looks delicious Easy to cook Does not cost a lot Does not take time Utilise the materials in fridge Low calory Low salt contents Very important Important “looks delicious (91%)” and “Easy to cook (80%)” are the most important factors
- 10. What device do you use to get cooking information from internet (those who answers using internet only) 53% users use smart phone to get cooking info 46% 29% 9% 30% 24% 12% 18% 25% 16% 0% 20% 40% 60% 80% 100% PC Smart phone Tablet Always Often Sometimes
- 11. How do you look for the cooking information by search? 55% 24% 15% 4% 2% 0% 10% 20% 30% 40% 50% 60% by recipe name by cooking type (e.g stir, BBQ) by ingredients name (e.g carrot / beef) Others by country name (e.g japanese food / korean food) 55% searches by recipe name
- 12. Popular website for cooking information Site name No of votes Monthly access 1 monngonmoingay.com 64 110K 2 webtretho.com 19 35M 3 eva.vn 17 8.2M 4 bepgiadinh.com 11 210K 5 amthuc365.vn 14 140K 6 kenh14.vn 9 37.2M 7 beptruong.edu.vn 7 70K 7 Facebook 7 NA 7 phunu.net 7 3K 10 afamily.vn 5 8.3M * Picks up the effective comments from respondents * Monthly access source: similarweb.com
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Editor's Notes
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