Fopl omd ceo_roadmap_bhv2
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OpenMediaDesk is a proprietary branded content newsroom and methodology for Ontario's libraries to create, test, and publish multimedia experiences to improve marketing communications and promote libraries as essential community services. It enhances community collaboration by optimizing the user experience and outreach via real-time community data to design relevant programming. OpenMediaDesk acts as an actionable intelligence tool and data-driven story engine to share library-centric stories from community members back to the greater community through social media and websites. The goal is to engage the community and drive engagement with the library and its services through high-relevance storytelling.
Fopl omd ceo_roadmap_bhv2
- 1. September 2016 FOPL/BothAnd | OpenMediaDesk® a social media/brand newsroom for Ontario’s libraries
- 2. OpenMediaDesk.® Stories that strike sparks. That make people act. ✤ OpenMediaDesk® (OMD®) is a proprietary branded content newsroom methodology ✤ OpenMediaDesk® is dashboard-governed proprietary process to create, test, and publish multimedia experiences in aid of improving both the quality and volume of FOPL member library marketing communications
- 3. What OMD does ✤ creates community networks of storytellers to promote FOPL libraries as essential community cultural, educational and social entrepreneurship services ✤ enhances community collaboration with FOPL member library marketing communications initiatives at scale ✤ optimizes the FOPL member library's strategic cultural user experience (UX)/outreach to library cardholders of all stripes ✤ acts as an actionable intelligence tool for designing and implementing high- relevance library programming and community outreach via real-time community data research
- 4. Better stories. Faster. On target. ✤ OMD is also a methodology for realtime media testing and data- driven publishing, which pre-validates stories before they're published for maximum relevancy to library cardholder needs/wants/aspirations
- 5. The community tells the library’s story ✤ OMD is a data-driven 'story engine' which designs and shares library-centric stories from individuals in a FOPL member library community back to the greater community, through library social media and website experiences
- 6. Outcomes ✤OMD provides cutting-edge library brand storytelling of the highest possible engagement and relevancy to the target community (high- relevancy storytelling opens community conversations) ✤superb cardholder engagement with library media, a user experience (UX) that drives engagement with the library, its services and its media offerings (OMD grows cardholder user/interaction base via high-relevancy media) ✤innovate a new kind of library brand communications across the entire province, yet responsive to hyperlocal issues/events/aspirations (scaleable effective and coordinated media) ✤create a clear, powerful digital brand for FOPL member libraries for all future media/brand communications initiatives (scaleable, targeted brand messaging)
- 7. OMD delivers ✤ a process for a highly targeted content marketing/key influencer/user-generated-content process (the community tells its own stories about libraries through library networks) ✤ both build and implementation of an integrated FOPL media ecosystem (media as a coordinating information/news/thought- leadership layer across the entire FOPL system) ✤ design and implement high- relevancy, sustainable social media (brand stories that live on memorably)
- 8. thank you.