For Brands who Want to Connect with Bloggers who WANT to work with them
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The document summarizes the 3rd Annual Connecting Brands & Digital Women Conference. It outlines the benefits of sponsoring the conference, which include increasing a brand's social influence, engaging with influential digital women, and receiving education on social media marketing. It provides details on sponsorship levels and benefits such as marketing opportunities before, during, and after the conference. The conference aims to facilitate relationships between brands and influential women through networking events and discussions.
For Brands who Want to Connect with Bloggers who WANT to work with them
- 1. Sponsorship Opportunities 3rd Annual Connecting Brands & Digital Women Conference 1 3rd Annual Connecting Brands & Digital Women
- 2. One night stand with your brand or long-term commitment? Create a satisfying long-term relationship with influential digital women. ShesConnected Conference Sponsorship is not just for the event – it’s a year-long engagement strategy. We’re the only conference of our kind that creates and activates customized engagement programs that extend throughout the year to ensure your brand is seen as a leader in social media and highly engaged with influential digital women. Your engagement program will provide discussions and interactions both online in the blogosphere, in Twitter and Facebook communities, as well as offline at tweet-ups and the ShesConnected Conference 2 3rd Annual Connecting Brands & Digital Women
- 3. Introduction In 2011, our second annual Connecting Brands with Digital Women Conference welcomed a great group of Sponsors that made the conference a huge success. We received remarkable support from our Sponsors, partners, and attendees. When it comes to blogging conferences we have incredible engagement results. In 2011, we had over 97% share of voice (SOV), which means we had more people tweet, blog, and post photos and videos about our event and our Sponsors than any other women’s blogging event in Canada. ShesConnected will be hosting our 3rd Annual Connecting Brands & Digital Women Conference on October 19-20, 2012 in Toronto. Here are the top three reasons you should sponsor the ShesConnected Conference 2012. 1. Increase your Brand’s social influence 2. Learn about social marketing and how it can help your Brand 3. Engage and interact one-on-one with some of Canada’s most influential digital women, and learn how to create meaningful interactions with them. This conference offers the best opportunity for you to learn how to reach digital women – the most influential and powerful consumers active in social space. We have a select number of sponsorship positions available for 2012. Learn more on why you shouldn’t miss out on this opportunity: www.shesconnectedconference.com/2012 3 3rd Annual Connecting Brands & Digital Women
- 4. What Makes Us So Unique There are conferences that cater specifically to digital women and bloggers, and others that cater specifically to brands and agencies. ShesConnected is the ONLY one that brings them all together in a unique and interactive forum. It’s the ONLY conference with a mission of finding better ways for brands and digital women to work together in order to socially amplify brand messaging. Plus, it’s the ONLY conference that extends the conservation beyond the conference dates, helping brands to build long-term relationships with the digital women who make this possible. “Brands get a crash-course on best practices for reaching Canada’s most influential women in the quickly evolving social media universe.” 4 3rd Annual Connecting Brands & Digital Women
- 5. No Average Women at Our Events Our attendees are highly influential and want to work with brands • 1 = 1000!: If you connect with 1 influential digital woman at our conference she has the ability to connect your brand with thousands of other women. Conference attendees are among the top digitally connected women in Canada. They are active across all major social networks and have established relationships with other influential women. • We also cultivate new bloggers who will turn into next year`s power influencers. We constantly grow our network of influencers, refreshing our lists and preparing for emerging digital leaders. 5 3rd Annual Connecting Brands & Digital Women
- 6. You’re in Good Company: 2012 Sponsor List (so far) 3rd Annual Connecting Brands & Digital Women
- 7. Social Conversation Calendar Our ongoing social conversation calendar extends beyond event days into a customized program of discussion and engagement about your brand messages • ShesConnected Conference will deliver digital outreach and face-to-face content to include – Pre-conference, mid- conference, and post- conference Twitter Parties – Facebook fan page activation – Twitter conversations – Pre-conference, mid- conference, and post- conference blog posts • Your brand messages will be inserted into ShesConnected Conference marketing (i.e. Social Conversational Calendar) • You will increase your social footprint by connecting with influential digital women 7 3rd Annual Connecting Brands & Digital Women
- 8. 5 Reasons to Sponsor 1. You’ll increase your Brand’s social influence. 4. You’ll get the best crash course education This is the perfect opportunity for you to grow in social media marketing you can find. your Brand’s social media footprint with top digital influencers as your audience, and In a two days you’ll learn the inner workings of what often, your champions. you need to do to get your Brand noticed – and supported – by influential digital women and grow your social reach. You’ll understand the perspectives 2. Your Brand will receive invaluable and successes of both sides: Brands and digital product feedback from digital women. women, to help shape your social strategy. Unique to the ShesConnected Conference, our networking and interactive sessions will 5. Your Brand will receive long-term allow you to interact with top digital women benefits from ShesConnected that extend and get your Brand into their hands, and they’ll tell you what they really think. beyond the 2-day conference. The ShesConnected Conference extends our Brand sponsors’ social media exposure and awareness- 3. You’ll make meaningful generating activities beyond the conference, to pre- relationships with top digital women and post-planned experiences. We are not looking who can amplify your Brand. for the one-night stand but committed relationships Because of the interactive nature of our with our Sponsors. conference, the sessions are catered to both brands and digital women. This allows your Brand to build connections that will increase your social media profile and presence. 8 3rd Annual Connecting Brands & Digital Women
- 9. Why ShesConnected? We are a both a social networking site and agency. For the last five and a half years, ShesConnected has been actively engaging influential digital women. We are the only company to: • Own our own social networking site just for women, where women interact on a daily basis, and where they list their blogs, businesses, groups or events for free. As a result, we have created an expansive database that provides us with unique insight into how our community members engage in social media and with brands. • Run a wide variety of ongoing influencer programs and engagement tactics. • Host a one-of-a-kind annual conference where brands and digital women connect and interact. • Align ourselves with established and respected women’s groups across Canada for increased amplification. Our Our Agency executes Social Network Our Annual Our Women’s Group Influencer Programs & ShesConnected.com Conference Network Engagement Tactics 9 3rd Annual Connecting Brands & Digital Women
- 10. Conference Details WHERE Toronto Convention Centre South Building, 222 Bremner Blvd. Toronto, Ontario M5V 3L9 WHEN Friday October 19, 2012 Saturday October 20, 2012 9:00am-6:00pm Registration 8:00am-12:00 pm Registration 10am-6:00pm: Sessions 9:00am-6:00pm: Sessions 1:00pm-7:00pm : Exhibit Hall 10:00am-5:00pm: Exhibit Hall 8:00pm- 11:00pm Party 8:00pm- 11:00pm Party 10 3rd Annual Connecting Brands & Digital Women
- 11. Check out the Highlights from 2011 http://www.youtube.com/watch?v=7ar ydIajUtk 3rd Annual Connecting Brands & Digital Women
- 12. 2011 Photo Gallery 3rd Annual Connecting Brands & Digital Women
- 13. Pre- & Post-Conference Engagement DETAILS Community Outreach Pre- & Post-Conference We offer our Sponsors the unique opportunity to begin engaging with influential digital women both prior to and following the conclusion of the actual conference. Your involvement in our pre- and post-conference Twitter parties will allow you to engage and begin to develop your relationships with Canada’s top digital women. You will have the opportunity to pose questions, and begin to track the topics and activity that is most important to these women. ShesConnected has developed a conversational calendar, that keeps the dialogue open and keeps you and your Brand top of mind for an extended period of time. Monthly Twitter Parties We find this is the best way for digital women to connect with brands is over a dedicated Twitter party. If you don’t know what a Twitter party is you will soon become expert. Join all of the other Brands on a conference call while we navigate though our chats which have run up to 8 million impressions on Twitter over a 1 hour period. They are scheduled in the evenings. Best part of the Twitter parties: you will soon become familiar with the digital women, so that when you meet them at the conference you will form a wonderful bond. Twitter Chats We also do Twitter chats during the day. These are less formal chats focused on a particular topics. For example, on Mondays we focus on how brands can work with women. Wednesdays is all about food. 15 Conference Brand Ambassadors We practice what we preach. We have a team of 15 influential digital women who support all of our Sponsors and our conference. Partners We have a list of the best women’s groups that have access to highly engaged, influential digital women.
- 14. Pre-Conference Benefits DETAILS Sponsors will receive significant pre-event exposure for your brand logo. You will receive the following brand exposure including: Brand logo on all conference material and website as well as key positioning on all of our social networks which enjoy significant traffic and followers. Key locations include logo on our conference Facebook page and Twitter account, full sponsor page with embedded corporate video on conference and ShesConnected Social networks. Reach thousands of appealing and targeted digital women before the conference begins. ShesConnected Social Network We use our own social network http://shesconnected.com to promote your brand and our conference through banner ads, newsletters contests and a group for Conference attendees. Conference Website We don’t just place a logo on the conference website. We create a page that highlights your company and your social footprint. Social Footprint ShesConnected has a social footprint beyond just our own social network. We belong to over 550 social networking sites and have over 300,000 twitter followers through our various accounts Community Outreach We have an extensive community plan that takes advantage of our own social footprint, as well as our brand ambassadors and partners which consists of leading women`s communities in Canada 3rd Annual Connecting Brands & Digital Women
- 15. Onsite Conference Benefits DETAILS Onsite Logo Recognition We also offer several logo placements on all conference signage. Exhibitor Hall of Sponsor Booth There will be a Master Exhibit Hall where all Sponsors will have the opportunity to connect with the digital women. Sponsors have the option of handing out swag at their booth or we can add it to the conference tote bag when they first register. Optionally, you can make an impact with a Sponsor suite. Ask us! Brand Passport We will provide a Brand Passport, featuring your Brand’s logo, that encourages the attendees to network by visiting all of our Sponsors’ exhibits to receive Passport stamps. All completed Passports are eligible for prizes at the conclusion of the conference. Long Networking Breaks We will schedule 30-minute breaks and 1.5 hours for lunch for added networking. We are finalizing other networking initiatives. Conference Bag The conference tote bag is available for you to add any products or marketing material. We do recommend that you hand out items to the digital women when they visit you on the exhibitor floor. You have the option of doing both. Program Guide Your logo will be placed on the program guide Passes & Exhibitor Passes As a Conference Sponsor, you will receive a select number of full Conference Brand and Agency Passes, as well as Exhibitor passes. It is important to have brand representation at the conference. 3rd Annual Connecting Brands & Digital Women
- 16. Post-Conference Benefits DETAILS The fun doesn’t end after October 20 th. Select Sponsors will receive access to our valuable conference attendee directory, which provides a great opportunity to build upon your Brand’s existing strategy. Post-Conference Twitter Party/ Chats We will also conduct a post-event Twitter party that will allow Brands the chance to engage with a newfound perspective gained at the conference. Select Sponsors will also receive exclusive logo placement in the post-event email campaigns. ShesConnected Conference 2013 Continue the conversation and engagement with the attendees. Start planning to engage with digital women in 2013!
- 17. Sponsorship Benefits Summary DETAILS TITLE PLATINUM GOLD SILVER BRONZE • Amount Sold 50K 25K 10K 5K Pre-Conference Marketing X • Exclusivity: no competing companies in your industry X X X X X • Brand logo on all conference material, conference website X X X X X • Brand logo on ShesConnected.com X X X X X • Detailed sponsor page on conference website including your Facebook, Twitter and YouTube feeds Community Outreach Pre- & Post- Conference • Lead sponsors in monthly Twitter parties X • Participate in monthly in Twitter parties X X X X X • Inclusion in Conversational Calendar (based on X X X X X sponsorship level) • Participate in monthly conference webinar (based on X X X X X sponsorship level) Media X • Quote in the press release X X X X X • Included in the press release Conference Benefits X • Speaking opportunity X X • Premium seating at conference tables X • Logo on conference tote bag X X X X X • Product placement in conference tote bag (for 500 digital women) X X X X X • Placement on all conference signage, Brand Passport X X X X X • Exhibitor Space (based on sponsorship level) Conference Passes 15 10 8 4 2 • Number of Full Conference Brand & Agency Passes 10 5 3 2 1 • Number of Exhibitor Passes Post Conference Benefits X X X X X • Attendee directory X • Lead sponsor in Post-Conference Twitter party X • Premium Brand logo placement in post event email campaigns
- 18. Incremental Sponsorship Options DETAILS Social Media Makeover Sponsor Make-up and hair Sponsors. Every influential woman knows it is important to have great hair and makeup! We are looking for our official beauty Sponsors. Digital women get their makeup applied and get their hair styled. Then they can get their photo taken by a professional photographer. Official Print Sponsor It’s great to be digital but even better when you can actual print out your photos. Become the official printing centre of ShesConnected. Wireless printing will be placed on a big board to be picked up by attendees. Customized Twitter Handle T-Shirt We will create custom t-shirts with the Twitter handle of the digital women selected to attend. We will customize the message for you. For example: @TwitterHandle got connected at ShesConnected Conference. These were a big hit in 2011 Water Bottle Sponsor Help us in our efforts to be green by providing eco-friendly reusable water bottles with your Brand logo! Digital women will receive the water bottle at registration and will have the opportunity to use it throughout the conference at water stations and take it home with them. Social Evening Party Sponsors We will host networking events on Friday evening and Saturday evening. Your Brand will receive exposure and the chance to host an impressive group of women during the fun, post-conference social parties. Official Clothing, Shoe, Accessories Sponsor Want to have your new line featured at the ShesConnected Conference! We have group of 15 Brand Ambassadors who would be happy to wear your clothing during the conference.
- 19. Incremental Engagement Options DETAILS Blogger Amplification Programs • Generate BUZZ around your site by working directly with bloggers to help promote your Brand, by increasing awareness, and by reaching for shorter-term promotional initiatives. • Get your product directly into the hands of your target demographic prior to or after the conference. Exclusive Twitter Party/ Twitter Chat • A short, fast-paced conversation around a pre-determined topic using Twitter and Facebook platforms with an initial question to start the conversation. Responses and comments are connected using #hashtags or keywords. • This is an exclusive party pre- or post-conference. Themed Twitter Party/ Twitter Chat • A short, fast-paced conversation around a pre-determined topic using Twitter and Facebook platforms with an initial question to start the conversation. Responses and comments are connected using #hashtags or keywords. • Will be SHARED between two or more similar clients pre- or post-conference. Online Advertising Options DETAILS Newsletter Ads • Banner ads • Road blocking • Full page Sponsorship • Text Ads • Content Integration Network Ads on ShesConnected Ad Network (Launching November 2012) Build your Brand with: • Association with the Internet’s best content • High impact online executions
- 20. Become a Sponsor Today! Our sponsorships are selling quickly. Schedule a call to find out how your Brand can get connected with Canada’s top digital women today. Donna Marie Antoniadis CO-FOUNDER 416-549-1636 donna.marie@shesconnected.com Top 20 Best Branded Women on Twitter 20 3rd Annual Connecting Brands & Digital Women
- 21. www.shesconnected.com www.shesconnectedmultimedia.com www.shesconnectedconference.com 3rd Annual Connecting Brands & Digital Women