Forecasting Presentation
- 2. ORGANIZATION Account Forecaster Account Forecaster Account Forecaster Forecasting responsibility assigned by brand / customer; each forecaster managing multiple accounts. Collectively team forecasts about 900 SKUs Forecasting is a team effort: Account Forecaster, Account Marketing, Sales, Customer Service, VMI Planner (where applicable) all have input in the final CONSENSUS FORECAST. Weekly/Bi-weekly/Monthly/Quarterly meetings review each account. Input from this review process is incorporated into SKU Level forecast. Forecasting Manager
- 3. Weekly Historical Data Shipment History Customer Order History POS / Warehouse Withdrawals (From Customer DC to Stores) We also receive promotional calendars and information on many upcoming events. Customer’s Forecast via or EDI 830’s. Weekly S&OP Meetings help track turns and future promotions. FORECASTING PROCESS I. Forecasting Database:
- 4. FORECASTING PROCESS III. Forecasting Methodology: Shipment History (Turn business and Promotions combined) is used to generate a statistical Turn Business Forecast Promotional Business is entered as “Production Orders” into the AS400 and loaded in Demand Planner. We “fine-tune” turn forecasts to accommodate for (1) Production Orders, (2) Customer Inventory Levels, (3) Seasonality.
- 5. DEMAND PLANNER NON POS ACCOUNT POS ACCOUNT FORECASTING PROCESS II. Forecasting Tool:
- 6. DEMAND PLANNER MULTIPLE VIEWS: Standard Product Brand Master List Bulk FORECASTING PROCESS II. Forecasting Tool:
- 8. We track our Forecast Accuracy by Month, by Customer, by SKU – 30 days ahead. Forecast Accuracy Report
- 9. In addition, we also track Forecast Accuracy by BULK Forecasts – 90 days ahead. BULK Forecast Accuracy Report
- 10. Delivery Performance Bulk Availability QA Rejects Supplier Delays Promotional Customer Orders not clearly defined Timing (Dates, Duration) Quantity (Depth or Type of promotion) New Products Availability (Timing) Pipeline Quantity Ramp up Cannibalization Make to Order Accounts Communication CHALLENGES