Forecasting techniques ppt 493 c

This document discusses various forecasting techniques including quantitative and qualitative methods. Quantitative methods rely on historical data analysis and include moving averages, weighted moving averages, trend projection, naïve, and multiplicative seasonal methods. Qualitative methods are used when data is scarce and include sales force composite, field sales and product line management, executive opinion, Delphi, and market surveys. Time series data and common quantitative forecasting methods are also outlined.