Formats for trailer
- 1. Where might a trailer be seen? How will different formats affect the viewing of the trailer?
- 2. TV Positive • You are on your own or not with a huge group of strangers, because of this you can concentrate more on the advert and the atmosphere it tries to create for you Negative • Not many people have tv’s with massive screens and surround sound so the actually trailer quality may not be as good • The audience may have more distractions around them at home and so the trailer would need to fully grab there attention the whole way through
- 3. Cinema Positive • Big screens and surround sound. This makes the audience feel like they are part of the trailer. • Because there are other people in the audience, you may share the same emotions as you e.g fear and then this makes your fear worse. E. if someone around you screamed you may scream at their scream as a natural reaction to feeling like you are in a dangerous situation, this makes the trailer more intense for the audience Negative • There will be other people in the cinema, who may be making noise and distract the audience from the the trailer.
- 4. The Internet Positive • The internet has a very large audience and so can reach more people and there fore more people are likely to come and watch the film • You can put the trailer or parts of the trailer on lots of different places on the internet for example twitter, Facebook and YouTube as well as personalized adds on certain websites, which could target your specific target audience. Negative • You have to have an internet connection or 3G to access the internet and the practicality of downloading the trailer may be a bit slow • Also because of the internet access issue you are limited to where you can watch the trailer
- 5. Mobile phones Positive • Mobile so can use it every where Negative • Very small screen so the trailer wont effect the audience as much emotionally and probably wont make them want to see it as much
- 6. Radio Positive • Can reach a large and diverse audience • Can reach people who are necessarily your first demographic to target which would create a larger audience Negative • There wont be any visual aspects of the film for the audience to see, this will mean they will be less hooked to the advert and so are less likely to want to go and see the film