The document discusses magazine design choices including using consistent colors of black, red and yellow throughout; a messy layout to match the genre of Kerrang magazine; a worn "masthead" logo incorporating a rock symbol; cover lines and competitions to attract readers; and split contents pages highlighting the main article. Conventions like editorials, date/issue numbers, subscriptions, large quotes, sidebars and photo shoots are implemented. White space frames a double page quote to draw attention across the spread.