Forms of convention
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The document discusses three common conventions in music videos: narrative, performance, and featured artist. For narrative conventions, it provides three examples of music videos that use actors to portray characters and tell a story. For performance conventions, it lists four examples of music videos that feature the artist giving a live or lip-synced performance. For featured artist conventions, it provides four examples of music videos that prominently feature the recording artist.
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Forms of convention
- 2. Convention - Narrative The examples below are from music videos which have clear narratives. These examples Include Maps by Maroon 5, Lullaby by Professor Green ft Tori Kelly and I’m Not The Only One By Sam Smith. All of the music videos use actors to portray the characters within them, with the exception of the Maroon 5 video as the lead singer, Adam Levine plays a role in the music video for Maps but he is a known actor as well as a singer.
- 3. Convention - Performance In these music videos, the artists give a performance that is either a live performance or lip syncing. This happens in Rude by Magic, All About That Bass by Megan Trainor, Counting Stars by One Republic and Fancy by Iggy Azalea ft Charlie XCX.
- 4. Convention: Featured Artist It is common for music videos to have the artist feature in them. This happens in Dark Horse By Katy Perry ft Juicy J, Royals by Lorde, Drunk In Love by Beyonce and Burn by Ellie Goulding.