Forth Innovation Method
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The FORTH Innovation Method is a structured 5-step process to jump-start innovation within organizations. It connects three essential elements: focusing innovation efforts, connecting business reality with creativity, and connecting customers to the innovation process. An internal team using the FORTH method will ideate 4 innovative products or services in 14 weeks that are attractive, feasible, and tested with customers. The method leads from exploring opportunities to creating concepts to developing mini business cases with built-in support from involving employees and customers throughout the process.
Forth Innovation Method
- 1. Jump-Start Innovation With the FORTH Innovation Method www.forth-innovation.com www.brightsparksinnovation.com
- 2. In a fast-changing world innovation becomes essential
- 3. Innovation is essential but difficult
- 4. At the fuzzy front end a lot can go wrong Not invented by me In which direction do we Top management want to go? rejects all our ideas There is hardly any internal support We stick to the for new ideas usual market conventions ‘The fuzzy front end of innovation’ Stage-gate process after Robert Cooper Don’t know We don’t get a lot what is relevant of time to work on All our ideas are for our innovation really vague customers! We are coming up with the same So we brainstormed, now ideas over and what……? over Where do I start?
- 5. We developed an effective structured method to jump-start innovation Stage-gate process after Robert Cooper Second English edition Dutch edition 2011
- 6. FORTH is effective by connecting three essential elements Focus Connecting the Connecting business reality Connecting customers to board, management with outside the box the innovation process and employees creativity
- 7. With FORTH your organisation jump-starts innovation “An internal team using the FORTH innovation method will ideate four innovative products or services, which are really attractive and feasible, in 14 weeks. Unlike brainstorms or hiring external creators to come up with ideas, the FORTH innovation method leads to concrete new concepts which are attractive because they have been tested by customers and are worked out as mini new business cases. These innovative concepts have great internal support because your employees have created them themselves and customers and decision-makers were closely involved in the ideation process”.
- 8. FORTH will take you from business to Wat is VOORT®? back in five steps creativity and Start: Concrete innovation assignment Team: internal team with core team members and extended team members Process: in five structured steps from business to creativity and back Focus: customer-centric Output: three to five mini new business cases Time needed: 14 weeks from kick-off Time effort: 1 ½ days per week for a core tam member How?
- 10. In step 1 Full Steam Ahead the innovation assignment is drafted and you will kick-off Activities • Choose internal sponsor, project leader and facilitator • Draft an innovation assignment and planning • Choose and invite team members Workshops • Innovation focus workshop • FORTH Kick-off Deliverables • A SMART concrete innovation assignment • a committed internal sponsor • a motivated ideation team • discover 6-8 innovation opportunities
- 11. In step 2 Observe and Learn the team explores innovation opportunities and discovers customer frictions Activities • Explore innovation opportunities • Explore trends & technologies • Meeting customers • Discovering customer frictions Workshops • Focus groups with customers • Observe & Learn workshops Deliverables • Most promising innovation opportunities • Most relevant customer frictions
- 12. In step 3 Raise Ideas the innovation team creates 12 concept statements Activities • Choose brainstorm venue • Draft braistorm programme • Invite outsiders • Facilitate a 2-day Brainstorm • Improve concrete concepts descriptions Workshops • 2-day brainstorm • Concept development workshop Deliverables • 400 – 600 ideas and 12 concept descriptions ready for customer feedback
- 13. In step 4 Test Ideas the most attractive concepts are identified Activities • Set up customer research • Visit customers • Improve concepts based on feedback • Choose the best concepts Workshops • Concept improvement workshop Deliverables • 3-5 well tested concept descriptions to be worked out as mini new business cases
- 14. In step 5 Home Coming 3-5 mini new business cases are drafted and presented Activities • Draft mini new business cases • Present mini new business cases • Transfer concepts to development teams • Evaluate the FORTH process Workshops • 4 mini new business case workshops • Presentation Deliverables • 3-5 attractive mini new business cases ready for further development
- 15. Every phase has concrete deliverables A smart innovation assigment 6 - 10 innovation opportunities 5 - 10 customer frictions Best innovation opportunities 12 tested concept descriptions Best 3 - 5 chosen 400 - 600 ideas 12 concept descriptions 3 - 5 mini new business cases
- 16. ‘Unfuzzying’ the front end of Innovation
- 17. FORTH is a real team effort
- 18. 5 Advantages of FORTH 1. The innovation assignment gives you focus 2. Discover customer insights yourselves 3. Concepts are approved by your customers 4. Return with mini new business cases 5. Team approach creates internal support
- 19. More than 20 organisations use FORTH as their innovation method
- 20. Clients are very satisfied with the FORTH innovation method “FORTH is a wonderful trip with great discoveries and a great catch. All new concepts are innovative, attractive to our customers and fit our brands”. Henk Scheenstra COO Print Sanoma Media
- 21. More information? www.forth-innovation.com Nello Spiteri Brightsparks !nnovat!on nello@brightsparksinnovation.com +31-618431799 +31-727431111 www.brightsparksinnovation.com
Editor's Notes
- #7: I have been struggigling with innovation for more than 20 years. And I learned to love sthe struggle. During my struggle my quest was to unfuzzy the fuzzy front end of innovation. And to strcture the front end to do the right things in the right order to get the right ideas. I found that the secret of succesful ideation is connectivity: In your ideation process you have to: Connect the board, senior managers and co-workers in your process to prevent the not invented here syndrom. They must consider it as their innovation, not only yours…. Connect creativity with business reality: Don ’ t bring back wonderful but vague moodboards. Bring back innovative solutions that meet salesexpectations andare considered as highly feasible Connect customer as early as possible in your ideation process. Learn what their frustations are and test your innovative solutions right away. Okay: how do you do this?
- #22: Bye..