FortunesFortunes
InIn
Follow UpFollow Up
Barbara LoraineBarbara Loraine
Jerry MailhotJerry Mailhot
•The Need & Problems with Follow-Up
•The OPPORTUNITY
•The MONEY
•Methods to Choose From
•How to set Follow-Up on Automatic
Fortunes In Follow UpFortunes In Follow Up
The Problem
A lead is like milk
The Problem
If it sits around too long,
its just no good.
When it comes to
leads & contacts,
Time is
Money.
Problem with Leads - People are
•Busy
•Distracted
•Hard to Reach
•Difficult to Impress
•Avoid being “sold”
THE DANGER: Your
Marketing $ Can Disappear
What do you Do to Get Leads?
•Networking
•Online Marketing
•Other’s Events, Expos,
•Your Webinar, Mixers
•More . . .
You Spend. What’s Your ROI?
•Networking .................
•Online Marketing ........
•Others’ Events, Expos, .
•Your Webinar, Mixers . .
•More . . .
•Danger, Leads Disappear>
$ ________
$ ________
$ ________
$ ________
$ ________
$$$ Disappears
CARDSCARDS (Business cards)
with no Follow-Up
& No Plan . . .
CASHCASH from Sales You Made
WITH Follow-Up
What’s in YOUR boxes?
OrOr
Perhaps you’ve heard of . . .
Two men in the woods
see a bear approaching.
One starts pulling on his
running shoes.
His friend says, “You can’t
out run that bear.”
The guy replies,
“I don’t need to out
run the bear.
I just need to
out run YOU.”
48% nevernever follow up
25% make 2 contacts & stop
12% make 3 contacts & stop
10% make more than 3 contacts
It’s Easy to Out-Do the
Competition With Follow-Up
Only
2% on the 1st contact
3% on the 2nd contact
5% on the 3rd contact
10% on the 4th contact
80% on the 5th - 12th contact80% on the 5th - 12th contact
Because Here’s
When People Buy . . .
Fortunes InFortunes In
Follow-UpFollow-Up
http://FortunesInFollowUp.comhttp://FortunesInFollowUp.com
Fortunes for stuffFortunes for stuff
you need & wantyou need & want
•It takes too much time: Don’t have Staff
•It’ll Cost Too Much
•Don’t Know How
Why Don’t People Follow-Up?
They say:
Why Don’t People Follow-Up?
TWO TOP REASONS:
1) They’re busy working with Clients1) They’re busy working with Clients
& Ingnore Prospects& Ingnore Prospects
2) They don’t have Staff to put Contacts2) They don’t have Staff to put Contacts
in a Data Base & send emailsin a Data Base & send emails
How? When? Who?
There’s an App for That
Do it Yourself While
You Watch TV
1 2
3
Get a Virtual
Assistant
Those are subjects
for another time . . .
Business Cards
Leads
Referrals
People You Meet
Your Database can be
your GOLD Mine!!!
Your prospects WILL
BUY FROM SOMEONE
You’ve got to Follow Up
to bring the
Gold Out of the Mine.
Or Else . . .
Your
Data
Base
For YOU to get the business,
Follow Up . . .
There are many Methods & Problems
• Phone Call . . . . . . . . . . . .
• Personal Meeting . . . . . .
• Email Letter, Personal . .
• Email Auto-responder . .
• Newsletter . . . . . . . . . . . . .
• Irresistible Offer . . . . . . .
• Send a Personal Card . . .
Can’t Catch Them/ Phone Tag
Conflicting Schedule, Travel Time
They May Not Open It or Get Attention
They May Not Open It or Get Attention
They May Not Want It or Get Attention
We May Not Catch Them
Takes Time to Buy, Write, Send
That “waters” your Leads, gives them
What they need, When they need it.
That Grows Relationships, Builds
Sales, and Encourages Referrals.
While you are busy
doing other stuff.
You need an Automatic System
Two Automatic Methods
• Phone Call . . . . . . . . . . . .
• Personal Meeting . . . . . .
• Email Letter, Personal . .
• Newsletter . . . . . . . . . . . . .
• Email Auto-responder . .
• Send a Personal Card . . .
Don’t have time, staff
Conflicting Schedule, Travel Time, Time
Cost effective, don’t have time, staff
Give value, Set it up, then it’s automatic
Set it up, then it’s automatic
Send out Cards makes it automatic
Your Automatic eMail
•Sort by Interest & Campaign
•Schedule Letters
• Compose Letters - Takes Time &Compose Letters - Takes Time &
expertiseexpertise
Cost Effective, Automatic (Once established), Trackable
Set Your Criteria for Who to sent to, When, and What
Your Automatic eMail
•We can help you get set up
•You schedule your letters
• We can help you create lettersWe can help you create letters
OROR
• We offer “Done for You”We offer “Done for You”
ServiceService
858-231-3140
Set Your Send Out Cards
•Hot Prospects
•Client Follow-Up
•Referral Gathering
•Thank You
•Holiday
•Birthday
No difficult
letters to write!
No difficult
letters to write!
What’s your cost to get a
hot prospect $_____________
What’s the cost of missing out on
getting the business $____________
It’s just $1.13 for
a Send Out Card
Don’t let your hot prospectsDon’t let your hot prospects
buy from someone else.buy from someone else.
Set your follow up on Automatic!Set your follow up on Automatic!
Follow-Up EmailFollow-Up Email
ANDAND
Send Out Card SystemsSend Out Card Systems
Because 80% of sales are made
between 5 and 12th contact.
FortunesFortunes
InIn
Follow UpFollow Up
Barbara LoraineBarbara Loraine
Jerry MailhotJerry Mailhot
In addition to this eBook
You Get 2 FREE Gifts
First
First
Our 2-Minute Commercial
SendOutCards are NOT electronic
greeting cards…
These are high quality, physical
cards, that are sent by U.S. mail !
…in your own personal handwriting with
your own personal signature…
Jerry Mailhot
Fortunes In Follow Up
We Print it, Stuff it, Lick it,
Stamp it, and Send it in a RealReal
EnvelopeEnvelope With a Real StampReal Stamp
in Your Own HandwritingYour Own Handwriting
for as Little as $1.13
Including Postage!Including Postage!
…or send a coffee card,
gift card, flowers, an
inspirational book, CD,
Backyard BBQ Kit, or
even brownies.
There are Per-Industry Cards
Creating Stories & Fortunes
80% of sales are made
after 5-12 contacts . . .WHY?
Your Marketing ROI Worksheet
Special GiftsSpecial Gifts
&&
FREE lead-generating program with
Fortunes In Follow Up’s Barbara
Loraine
CALL NOW.CALL NOW.
Start BuildingStart Building
YOURYOUR
Cash CowCash Cow
Barbara Loraine
FREE Lead-Generation
Program: Call or Text
858-231-3140
Jerry Mailhot
FREE Send Your First
Card
Follow Up System
858-444-6005
Fortunes in Follow Up

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Fortunes in Follow Up

  • 1. FortunesFortunes InIn Follow UpFollow Up Barbara LoraineBarbara Loraine Jerry MailhotJerry Mailhot
  • 2. •The Need & Problems with Follow-Up •The OPPORTUNITY •The MONEY •Methods to Choose From •How to set Follow-Up on Automatic Fortunes In Follow UpFortunes In Follow Up
  • 3. The Problem A lead is like milk
  • 4. The Problem If it sits around too long, its just no good.
  • 5. When it comes to leads & contacts, Time is Money.
  • 6. Problem with Leads - People are •Busy •Distracted •Hard to Reach •Difficult to Impress •Avoid being “sold”
  • 7. THE DANGER: Your Marketing $ Can Disappear
  • 8. What do you Do to Get Leads? •Networking •Online Marketing •Other’s Events, Expos, •Your Webinar, Mixers •More . . .
  • 9. You Spend. What’s Your ROI? •Networking ................. •Online Marketing ........ •Others’ Events, Expos, . •Your Webinar, Mixers . . •More . . . •Danger, Leads Disappear> $ ________ $ ________ $ ________ $ ________ $ ________ $$$ Disappears
  • 10. CARDSCARDS (Business cards) with no Follow-Up & No Plan . . . CASHCASH from Sales You Made WITH Follow-Up What’s in YOUR boxes? OrOr
  • 11. Perhaps you’ve heard of . . . Two men in the woods see a bear approaching. One starts pulling on his running shoes. His friend says, “You can’t out run that bear.”
  • 12. The guy replies, “I don’t need to out run the bear. I just need to out run YOU.”
  • 13. 48% nevernever follow up 25% make 2 contacts & stop 12% make 3 contacts & stop 10% make more than 3 contacts It’s Easy to Out-Do the Competition With Follow-Up Only
  • 14. 2% on the 1st contact 3% on the 2nd contact 5% on the 3rd contact 10% on the 4th contact 80% on the 5th - 12th contact80% on the 5th - 12th contact Because Here’s When People Buy . . .
  • 16. Fortunes for stuffFortunes for stuff you need & wantyou need & want
  • 17. •It takes too much time: Don’t have Staff •It’ll Cost Too Much •Don’t Know How Why Don’t People Follow-Up? They say:
  • 18. Why Don’t People Follow-Up? TWO TOP REASONS: 1) They’re busy working with Clients1) They’re busy working with Clients & Ingnore Prospects& Ingnore Prospects 2) They don’t have Staff to put Contacts2) They don’t have Staff to put Contacts in a Data Base & send emailsin a Data Base & send emails
  • 19. How? When? Who? There’s an App for That Do it Yourself While You Watch TV 1 2 3 Get a Virtual Assistant
  • 20. Those are subjects for another time . . .
  • 21. Business Cards Leads Referrals People You Meet Your Database can be your GOLD Mine!!!
  • 22. Your prospects WILL BUY FROM SOMEONE You’ve got to Follow Up to bring the Gold Out of the Mine. Or Else . . . Your Data Base
  • 23. For YOU to get the business, Follow Up . . .
  • 24. There are many Methods & Problems • Phone Call . . . . . . . . . . . . • Personal Meeting . . . . . . • Email Letter, Personal . . • Email Auto-responder . . • Newsletter . . . . . . . . . . . . . • Irresistible Offer . . . . . . . • Send a Personal Card . . . Can’t Catch Them/ Phone Tag Conflicting Schedule, Travel Time They May Not Open It or Get Attention They May Not Open It or Get Attention They May Not Want It or Get Attention We May Not Catch Them Takes Time to Buy, Write, Send
  • 25. That “waters” your Leads, gives them What they need, When they need it. That Grows Relationships, Builds Sales, and Encourages Referrals. While you are busy doing other stuff. You need an Automatic System
  • 26. Two Automatic Methods • Phone Call . . . . . . . . . . . . • Personal Meeting . . . . . . • Email Letter, Personal . . • Newsletter . . . . . . . . . . . . . • Email Auto-responder . . • Send a Personal Card . . . Don’t have time, staff Conflicting Schedule, Travel Time, Time Cost effective, don’t have time, staff Give value, Set it up, then it’s automatic Set it up, then it’s automatic Send out Cards makes it automatic
  • 27. Your Automatic eMail •Sort by Interest & Campaign •Schedule Letters • Compose Letters - Takes Time &Compose Letters - Takes Time & expertiseexpertise Cost Effective, Automatic (Once established), Trackable Set Your Criteria for Who to sent to, When, and What
  • 28. Your Automatic eMail •We can help you get set up •You schedule your letters • We can help you create lettersWe can help you create letters OROR • We offer “Done for You”We offer “Done for You” ServiceService 858-231-3140
  • 29. Set Your Send Out Cards •Hot Prospects •Client Follow-Up •Referral Gathering •Thank You •Holiday •Birthday No difficult letters to write! No difficult letters to write!
  • 30. What’s your cost to get a hot prospect $_____________ What’s the cost of missing out on getting the business $____________ It’s just $1.13 for a Send Out Card
  • 31. Don’t let your hot prospectsDon’t let your hot prospects buy from someone else.buy from someone else. Set your follow up on Automatic!Set your follow up on Automatic! Follow-Up EmailFollow-Up Email ANDAND Send Out Card SystemsSend Out Card Systems
  • 32. Because 80% of sales are made between 5 and 12th contact.
  • 33. FortunesFortunes InIn Follow UpFollow Up Barbara LoraineBarbara Loraine Jerry MailhotJerry Mailhot
  • 34. In addition to this eBook You Get 2 FREE Gifts First First Our 2-Minute Commercial
  • 35. SendOutCards are NOT electronic greeting cards… These are high quality, physical cards, that are sent by U.S. mail !
  • 36. …in your own personal handwriting with your own personal signature… Jerry Mailhot Fortunes In Follow Up
  • 37. We Print it, Stuff it, Lick it, Stamp it, and Send it in a RealReal EnvelopeEnvelope With a Real StampReal Stamp in Your Own HandwritingYour Own Handwriting for as Little as $1.13 Including Postage!Including Postage!
  • 38. …or send a coffee card, gift card, flowers, an inspirational book, CD, Backyard BBQ Kit, or even brownies.
  • 40. Creating Stories & Fortunes
  • 41. 80% of sales are made after 5-12 contacts . . .WHY?
  • 42. Your Marketing ROI Worksheet Special GiftsSpecial Gifts && FREE lead-generating program with Fortunes In Follow Up’s Barbara Loraine
  • 43. CALL NOW.CALL NOW. Start BuildingStart Building YOURYOUR Cash CowCash Cow Barbara Loraine FREE Lead-Generation Program: Call or Text 858-231-3140 Jerry Mailhot FREE Send Your First Card Follow Up System 858-444-6005