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Unleashing the power of the
         network
      Foundations in networked journalism
         Strasbourg,17 November 2011
The audience is dead.
 Long live the users.
Contents
1. Who are we?                           5. Finding sources online

2. Why are you here?                       1. Twitter and tools

3. Social Media vs. Mass Media             2. Facebook

4. Establishing your online brand          3. Streaming

  1. Blog                                6. Storify

  2. Twitter                             7. Evaluating and verifying images online

  3. Facebook                            8. Rights and licensing
1. Who are we?
Philip Trippenbach
Head of Editorial Development
trippenbach@citizenside.com

trippenbach.com
@trippenbach
2. Why are we here?
Foundations in Networked Journalism
Foundations in Networked Journalism
3. Social Media vs. Mass Media
The readers are dead.
 Long live the users.
We are the medium now.




Image: eitikimura on flickr
Mass Media
      Us




  The Audience
Social Media
Social Media


     Us
Social Media


     Us
Social Media


     Us
Social Media


     Us
The new journalism
The new journalism
The new journalism




                     ce
                  ien
                ud
The new journalism
          YO
             UA
           HE RE
             RE




                      ce
                     ien
                   ud
Why are people doing this?
Why are people doing this?
Belonging and Mastery.
Why are people doing this?
Belonging and Mastery.
Why are people doing this?
 Belonging and Mastery.



More belonging                       More mastery
over here                               over here
Community First
Community First
•   A strong user community is any journalist’s greatest asset.
Community First
•   A strong user community is any journalist’s greatest asset.

•   This goes double for the connected online journalist.
Community First
•   A strong user community is any journalist’s greatest asset.

•   This goes double for the connected online journalist.

•   We are facilitators of communities of users who are fascinated by their
    neighbourhood and what’s happening around them
Community First
•   A strong user community is any journalist’s greatest asset.

•   This goes double for the connected online journalist.

•   We are facilitators of communities of users who are fascinated by their
    neighbourhood and what’s happening around them

•   Users will participate if you allow them to demonstrate belonging and
    mastery.
Community First
•   A strong user community is any journalist’s greatest asset.

•   This goes double for the connected online journalist.

•   We are facilitators of communities of users who are fascinated by their
    neighbourhood and what’s happening around them

•   Users will participate if you allow them to demonstrate belonging and
    mastery.

•   You are a connector. Promote interactions with and between users as
    much as possible.
3 principles of social media content
3 principles of social media content

•   Your content will get to people through other people.
3 principles of social media content

•   Your content will get to people through other people.

•   Your content must be optimized for sharing. This means:
3 principles of social media content

•   Your content will get to people through other people.

•   Your content must be optimized for sharing. This means:

    •   Authenticity
3 principles of social media content

•   Your content will get to people through other people.

•   Your content must be optimized for sharing. This means:

    •   Authenticity

    •   Simplicity
3 principles of social media content

•   Your content will get to people through other people.

•   Your content must be optimized for sharing. This means:

    •   Authenticity

    •   Simplicity

    •   Currency
Authenticity
Authenticity
Authenticity


•   TV is public
Authenticity


•   TV is public

•   Radio is intimate
Authenticity


•   TV is public

•   Radio is intimate

•   Online video is more like radio
4. Networked Journalism Basics
Your blog.
Your Twitter account.
Foundations in Networked Journalism
Why do you follow people
      on        ?
Why do you follow people
      on        ?
Can I have a conversation, or share
my pictures with                 ?
6. Advanced Networked
     Newsgathering
Trendsmap
Trendsmap
Trendsmap
Trendsmap
How to turn a tweet into a source
How to turn a tweet into a source
•   Find cool picture via trendsmap
How to turn a tweet into a source
•   Find cool picture via trendsmap

•   Source to original via Topsy link search
How to turn a tweet into a source
•   Find cool picture via trendsmap

•   Source to original via Topsy link search

•   Look for location information
How to turn a tweet into a source
•   Find cool picture via trendsmap

•   Source to original via Topsy link search

•   Look for location information

    •   4Square, blog
How to turn a tweet into a source
•   Find cool picture via trendsmap

•   Source to original via Topsy link search

•   Look for location information

    •   4Square, blog

    •   Look for check-ins
How to turn a tweet into a source
•   Find cool picture via trendsmap

•   Source to original via Topsy link search

•   Look for location information

    •   4Square, blog

    •   Look for check-ins

•   Call the venue
Twitter Advanced Search
Twitter Advanced Search
Topsy
Topsy
Topsy
Topsy
Topsy
Klout
Klout
Klout
Klout
Facebook too!
Facebook too!
Snapbird
Webmii.com
3. Advanced Image Verification
Two Species of Spoofers
Two Species of Spoofers


•   LOL Hoaxter (90 %)
Two Species of Spoofers


•   LOL Hoaxter (90 %)

•   Vested interest (10%)
Image:Yourdon on flickr
                        LOL Hoaxter

•   Cheap tricks for quick kicks!

•   Easily detected with trust rating,
    editorial sense and simple tools.

•   Need to be treated sensitively
    unless repeat offenders.
How to Debunk a Hoax


•   Networked newsgathering - use the network for confirmation

•   Reverse image search: images.google.com

•   Good eyes - know Photoshop
Foundations in Networked Journalism
Foundations in Networked Journalism
Foundations in Networked Journalism
Foundations in Networked Journalism
Foundations in Networked Journalism
Is this for real?
Shark in the
street, Puerto
rico, hurricane
Irene
Foundations in Networked Journalism
Image: buenosaurus on flickr
                       Vested Interest

•   Sensitivity and subtlety is required
    here.

•   Your best contributors will have a
    strong point of view.

•   Are they distorting the truth? Or
    just showing what they saw?
Foundations in Networked Journalism
Foundations in Networked Journalism
Foundations in Networked Journalism
How will you handle points of view
      in your publication?
Linkography - Journalists

•   Andy Carvin - @andycarvin

•   Charlie Beckett @charliebeckett

•   Jay Rosen - @jayrosen_nyu

•   Joanna Geary - @guardianjoanna

•   Jeff Jarvis - @jeffjarvis
Questions?   Philip Trippenbach
             Head of Editorial Development
             trippenbach@citizenside.com

             trippenbach.com
             @trippenbach

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Foundations in Networked Journalism

  • 1. Unleashing the power of the network Foundations in networked journalism Strasbourg,17 November 2011
  • 2. The audience is dead. Long live the users.
  • 3. Contents 1. Who are we? 5. Finding sources online 2. Why are you here? 1. Twitter and tools 3. Social Media vs. Mass Media 2. Facebook 4. Establishing your online brand 3. Streaming 1. Blog 6. Storify 2. Twitter 7. Evaluating and verifying images online 3. Facebook 8. Rights and licensing
  • 5. Philip Trippenbach Head of Editorial Development trippenbach@citizenside.com trippenbach.com @trippenbach
  • 6. 2. Why are we here?
  • 9. 3. Social Media vs. Mass Media
  • 10. The readers are dead. Long live the users.
  • 11. We are the medium now. Image: eitikimura on flickr
  • 12. Mass Media Us The Audience
  • 20. The new journalism ce ien ud
  • 21. The new journalism YO UA HE RE RE ce ien ud
  • 22. Why are people doing this?
  • 23. Why are people doing this? Belonging and Mastery.
  • 24. Why are people doing this? Belonging and Mastery.
  • 25. Why are people doing this? Belonging and Mastery. More belonging More mastery over here over here
  • 27. Community First • A strong user community is any journalist’s greatest asset.
  • 28. Community First • A strong user community is any journalist’s greatest asset. • This goes double for the connected online journalist.
  • 29. Community First • A strong user community is any journalist’s greatest asset. • This goes double for the connected online journalist. • We are facilitators of communities of users who are fascinated by their neighbourhood and what’s happening around them
  • 30. Community First • A strong user community is any journalist’s greatest asset. • This goes double for the connected online journalist. • We are facilitators of communities of users who are fascinated by their neighbourhood and what’s happening around them • Users will participate if you allow them to demonstrate belonging and mastery.
  • 31. Community First • A strong user community is any journalist’s greatest asset. • This goes double for the connected online journalist. • We are facilitators of communities of users who are fascinated by their neighbourhood and what’s happening around them • Users will participate if you allow them to demonstrate belonging and mastery. • You are a connector. Promote interactions with and between users as much as possible.
  • 32. 3 principles of social media content
  • 33. 3 principles of social media content • Your content will get to people through other people.
  • 34. 3 principles of social media content • Your content will get to people through other people. • Your content must be optimized for sharing. This means:
  • 35. 3 principles of social media content • Your content will get to people through other people. • Your content must be optimized for sharing. This means: • Authenticity
  • 36. 3 principles of social media content • Your content will get to people through other people. • Your content must be optimized for sharing. This means: • Authenticity • Simplicity
  • 37. 3 principles of social media content • Your content will get to people through other people. • Your content must be optimized for sharing. This means: • Authenticity • Simplicity • Currency
  • 40. Authenticity • TV is public
  • 41. Authenticity • TV is public • Radio is intimate
  • 42. Authenticity • TV is public • Radio is intimate • Online video is more like radio
  • 47. Why do you follow people on ?
  • 48. Why do you follow people on ?
  • 49. Can I have a conversation, or share my pictures with ?
  • 50. 6. Advanced Networked Newsgathering
  • 55. How to turn a tweet into a source
  • 56. How to turn a tweet into a source • Find cool picture via trendsmap
  • 57. How to turn a tweet into a source • Find cool picture via trendsmap • Source to original via Topsy link search
  • 58. How to turn a tweet into a source • Find cool picture via trendsmap • Source to original via Topsy link search • Look for location information
  • 59. How to turn a tweet into a source • Find cool picture via trendsmap • Source to original via Topsy link search • Look for location information • 4Square, blog
  • 60. How to turn a tweet into a source • Find cool picture via trendsmap • Source to original via Topsy link search • Look for location information • 4Square, blog • Look for check-ins
  • 61. How to turn a tweet into a source • Find cool picture via trendsmap • Source to original via Topsy link search • Look for location information • 4Square, blog • Look for check-ins • Call the venue
  • 64. Topsy
  • 65. Topsy
  • 66. Topsy
  • 67. Topsy
  • 68. Topsy
  • 69. Klout
  • 70. Klout
  • 71. Klout
  • 72. Klout
  • 77. 3. Advanced Image Verification
  • 78. Two Species of Spoofers
  • 79. Two Species of Spoofers • LOL Hoaxter (90 %)
  • 80. Two Species of Spoofers • LOL Hoaxter (90 %) • Vested interest (10%)
  • 81. Image:Yourdon on flickr LOL Hoaxter • Cheap tricks for quick kicks! • Easily detected with trust rating, editorial sense and simple tools. • Need to be treated sensitively unless repeat offenders.
  • 82. How to Debunk a Hoax • Networked newsgathering - use the network for confirmation • Reverse image search: images.google.com • Good eyes - know Photoshop
  • 88. Is this for real? Shark in the street, Puerto rico, hurricane Irene
  • 90. Image: buenosaurus on flickr Vested Interest • Sensitivity and subtlety is required here. • Your best contributors will have a strong point of view. • Are they distorting the truth? Or just showing what they saw?
  • 94. How will you handle points of view in your publication?
  • 95. Linkography - Journalists • Andy Carvin - @andycarvin • Charlie Beckett @charliebeckett • Jay Rosen - @jayrosen_nyu • Joanna Geary - @guardianjoanna • Jeff Jarvis - @jeffjarvis
  • 96. Questions? Philip Trippenbach Head of Editorial Development trippenbach@citizenside.com trippenbach.com @trippenbach

Editor's Notes

  • #2: \n
  • #3: I graduated journalism school in 2004. The news world has changed profoundly since then. The business is completely different. \n
  • #4: \n
  • #5: Role and previous role\nSocial media usage habits: Facebook, Twitter, Blog, YouTube?\nPublication - 30 seconds on publication\n
  • #6: \n
  • #7: \n
  • #8: Kilometer 398 of the Baku-Tblisi-Ceyhan pipeline. A vital economic link for the whole region.\n
  • #9: It happened before; it could happen again. “Truth is the first casualty of war,” they say. Where will you be when the truth needs you? Connected, or left out?\n
  • #10: \n
  • #11: What do you do online? Have a blog? Share news stories? Comment on news stories? Upload pictures? Video? Share pictures? Video?\n
  • #12: \n
  • #13: \n
  • #14: \n
  • #15: \n
  • #16: \n
  • #17: \n
  • #18: \n
  • #19: \n
  • #20: \n
  • #21: \n
  • #22: \n
  • #23: \n
  • #24: \n
  • #25: \n
  • #26: \n
  • #27: \n
  • #28: \n
  • #29: \n
  • #30: \n
  • #31: \n
  • #32: \n
  • #33: \n
  • #34: \n
  • #35: \n
  • #36: News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
  • #37: News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
  • #38: News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
  • #39: News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
  • #40: News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
  • #41: Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
  • #42: Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
  • #43: Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
  • #44: Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
  • #45: Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
  • #46: Direct, two-way connection between source and receiver demands honesty. \n- behind the scenes\n- show us the cameras\n- candid w/ talent\n- show us where the magic happens\n- this is about SHARING, BUILDING TRUST and BUILDING COMMUNITY\n
  • #47: Producing TV is invasive and public. Big crews, lights, waiting around, etc. It’s a big happening.\nProducing radio is intimate. One person shows up with a tape recorder. they look you in the eyes when you talk to them. It’s a conversation.\nOnline video is just you and your webcam. It’s impromptu. It’s intimate. \n
  • #48: Producing TV is invasive and public. Big crews, lights, waiting around, etc. It’s a big happening.\nProducing radio is intimate. One person shows up with a tape recorder. they look you in the eyes when you talk to them. It’s a conversation.\nOnline video is just you and your webcam. It’s impromptu. It’s intimate. \n
  • #49: Producing TV is invasive and public. Big crews, lights, waiting around, etc. It’s a big happening.\nProducing radio is intimate. One person shows up with a tape recorder. they look you in the eyes when you talk to them. It’s a conversation.\nOnline video is just you and your webcam. It’s impromptu. It’s intimate. \n
  • #50: \n
  • #51: Google me. What do you find? A brand. \nYou need one too. Let’s set one up.\n
  • #52: I won’t hire someone without a Twitter account. Neither will many other editors. Let’s set one up. \n
  • #53: - A column with a search running on the name of your town\n- A column/list of local mavens you’ve assembled\n- A column of your journalists\n- A column for currently evolving news stories\n
  • #54: A genuine conversation is the most important\n
  • #55: Participation is mutual.\nIt is more important for a news brand to interact with groups and individuals on Facebook than to publish its own feed.\n
  • #56: \n
  • #57: Twitter users are a minority, but they’re very connected and very active. \nIn breaking news times, this can short out. Zoom in to local and scroll down. \nUse to identify top tweeters in your area, encode to tweetdeck list\n
  • #58: Twitter users are a minority, but they’re very connected and very active. \nIn breaking news times, this can short out. Zoom in to local and scroll down. \nUse to identify top tweeters in your area, encode to tweetdeck list\n
  • #59: Twitter users are a minority, but they’re very connected and very active. \nIn breaking news times, this can short out. Zoom in to local and scroll down. \nUse to identify top tweeters in your area, encode to tweetdeck list\n
  • #60: \n
  • #61: \n
  • #62: \n
  • #63: \n
  • #64: \n
  • #65: \n
  • #66: \n
  • #67: Useful for finding out who is sharing a link or image, trace back to source.\n
  • #68: Useful for finding out who is sharing a link or image, trace back to source.\n
  • #69: Useful for finding out who is sharing a link or image, trace back to source.\n
  • #70: Useful for finding out who is sharing a link or image, trace back to source.\n
  • #71: Useful for finding out who is sharing a link or image, trace back to source.\n
  • #72: \n
  • #73: \n
  • #74: \n
  • #75: \n
  • #76: \n
  • #77: \n
  • #78: \n
  • #79: \n
  • #80: Osama bin Laden dead pictures\n
  • #81: \n
  • #82: Repetition in background is suspicious - but not conclusive. Twitter was afire with calls of hoax (we’ll do more on Twitter later)\n
  • #83: Local knowledge was key. Store in background closed a year before image posted!\n
  • #84: Real-time confirmation was key through twitter.\n
  • #85: Final confirmation : inputting hacked image to google reverse image search yields original by Tim Cannock\n
  • #86: Posted during Hurricane Irene in Aug 2011. \n
  • #87: Google reverse image search leads to forum where users had shared this image and made the connection.\nOriginal image (Africa Geographic, 2005) *also* believed to be fake, but proven by photographer.\nHoaxter contacted us via our blog and we interviewed him. Meant pic for LOL w/ friends and it went viral.\n
  • #88: Syrian propaganda department\nOccupy protesters\nGypsies begging on street corners\n
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  • #92: Objectivity is a legacy of a technologically-determined monopoly. It is obsolete.\nTransparency and authenticity are better - the journalistic ideals of the 21st century.\n
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  • #94: \n