Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency

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BENGALURU | MAY 16, 2024

Freshworks Rethinks NoSQL
for Rapid Scaling & Cost
Efficiency
Sreedhar Gade
VP Engineering
Sunderjeet Singh
Regional Head of Sales and Country Manager

What is important for data-intensive
applications?
High Throughput Low Latency Predictable Cost

ScyllaDB: the database for gamechangers
• For data-intensive applications that require high
throughput and predictable low latencies
• Close-to-the-metal design takes full advantage
of modern infrastructure
▪ >5x higher throughput
▪ >20x lower latency
▪ >75% TCO savings
• Compatible with Apache Cassandra and
Amazon DynamoDB
• DBaaS/Cloud, Enterprise and Open Source
solutions
“ScyllaDB stands apart...It’s the rare
product that exceeds my expectations.”
– Martin Heller, InfoWorld contributing editor and reviewer
“For 99.9% of applications, ScyllaDB
delivers all the power a customer will ever
need, on workloads that other databases
can’t touch – and at a fraction of the cost of
an in-memory solution.”
– Adrian Bridgewater, Forbes senior contributor

Predictable performance at scale
Low Latency
Our low-level design
plus adaptive
capabilities keep P99s
predictably low.
High Throughput
Sustain millions of
ops/sec with low
P99s. No item or
partition size limits, no
throttling down your
workloads.
Global Scale
Operate at a global
scale with high
availability, fewer
nodes and reduced
administration.

Finding the perfect fit for high throughput /
low latency workload
ScyllaDB is an excellent choice for
business-critical workloads that
need high throughput and
predictable, low latency. To
understand if it’s right for you, first
consider where your workload falls
with respect to high throughput
and/or low latency.

AWS Relationship
• ScyllaDB is an ISV Accelerate Partner
• ScyllaDB has two AWS Marketplace Listings
• ScyllaDB Enterprise
• ScyllaDB Cloud (DBaaS)
• AWS Marketplace TCV grew over 200% in FY23;
Expected to grow 3x growth this year
• Foundation of the relationship is technical excellence on EC2 instances led to ScyllaDB being
mentioned in the I4I launch blog and demonstrating superior Graviton performance
• ScyllaDB is a Graviton Ready Partner
• ScyllaDB is a sponsor at AWS Summit in London, India, Tel Aviv and re-Invent.
• ScyllaDB sponsored the AWS Marketplace Conclave, and participated in the AWS Startup
Roadshow in India

Gamechangers leveraging ScyllaDB
Messaging, Inbox,
Notifications
Fast computation
of flight pricing
Content
Recommendation
Video recommendation
management
Gaming
& Leaderboard
Real time fraud
detection across 6M
transactions/day
Uber scale, mission
critical chat &
messaging app
Seamless experiences
across content + devices
Network security
threat detection
Power ~50M X1 DVRs
with billions of reqs/day
Precision healthcare
via Edison AI
Inventory hub for
retail operations
Property listings
and updates
Cryptocurrency
exchange app
Geography-based
recommendations
Incentives, Pricing,
Location, Assets
User Profile,
Login Tokens
Predictable performance for
on sale surges
Fraud Detection,
Underwriting,
Notifications
Unified ML feature store
across the business
Online gaming
ad targeting
Media streaming
for 45M+ subscribers
Audio Platform with 100M+
listeners
IT Service
Management

Speaker info
Sree Gade
Vice President, Engineering, Freshworks
Sreedhar Gade is an Engineering Leader with nearly 2 decades
of association with world's leading Technology, Financial &
Internet organizations including Yahoo! and Microsoft. Sree has
been instrumental in building and running internet scale SaaS
products across industry verticals to support $B revenues with
multi-cloud, scalable & secure design with Govt Cloud support.
During the journey, Sree had a chance to implement Internet
Scale SaaS Applications on multi-cloud solution providers with
cloud-agnostic & multi-region design.
Sree has presented at number of conferences & seminars on
emerging SaaS trends, Webscale Cloud Tech & Leadership. He
also runs blogs & social channels and is a published author.

Freshworks at glance

The technical challenges we faced
High tail
latencies
Administrative
burden
A slight surge in
traffic led to an
increase in timeouts
Read performance
was lower

Why ScyllaDB?
We load tested and benchmarked ScyllaDB and found
it to be highly performant. The tail latencies are much
less compared to Apache Cassandra.
ScyllaDB Cloud is easy to maintain and scale up.
ScyllaDB is cost effective.

Migration Plan
Enable ZDM Dual Writes
Snapshot existing Cassandra cluster and create
as volumes in ScyllaDB cluster
10TB of data to be migrated from Cassandra to ScyllaDB
Cloud with the ScyllaDB migration team support
Verified the data using CDM migrator

Results so far
Live in one region
Migrated 2.5TB in 4 days
20x reduction in tail latency: from 1s to 50ms
Customized CDM verifier: 7x faster

What’s next
● Move Text/BLOB data from MySQL to ScyllaDB
● ScyllaDB might be a better choice than MySQL for storing text data
● Scalability
● Performance
● Data Model
● Maintenance
✔ Reduced MySQL Storage eases maintenance related activities

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Sreedhar Gade
linkedin.com/in/sreegade
sreegade.com
Sunderjeet Singh
linkedin.com/in/sunderjeet-singh

Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency

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