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From idea to execution: 8 steps that can
make a big difference in your startup
journey
Introduction:
 Marc Benioff, Richard Branson, Kevin Systrom, Marc
Cuban, Aaron Levie, and Evan Williams — What do
these names have in common? They might not be
familiar at a glance, but most likely, you have used
products and services these successful entrepreneurs
have launched.
From Salesforce, Virgin Airways, Twitter, Box to
Instagram, these entrepreneurs started small but today
their ideas rule the world. If you are thinking of
launching a startup, you have to be ready to do heavy
lifting, and it is no wonder most people quit.
To help you avoid the blunders most entrepreneurs
make, here is a guide on what you should do and what
to expect as you wade through the competitive world of
modern business:
1. Research the market
a) In the Fortune Report, the top reason for business
failure is the lack of market for a product.
If you look at the most successful startups today
including Twitter, Instagram, and Facebook among
others, they have come up to fill a gap in terms of
message and image sharing.
b) The availability of internet connectivity means
people are more connected and as such, there was a
need for instant sharing. The products or service you
choose must be perfect for the market if you are going
to make a mark in your niche.
a) While most startups today are big on technology,
you don’t have to jump into the bandwagon if you are
not passionate about this field. For your brand to grow,
you must believe in it. This is the only way you will be
passionate about promoting it.
2. Sell something you are passionate about
b) If business is bad, you will remain motivated and
that is how brands such as Apple grew even when the
world thought Steve Jobs would fail faced with
competition from bigger brands.
a) If you are going to start a business, make sure it is
uniquely bold. It has to be an idea that is disruptive
because this is the only way people will notice it.
3. Be radical
b) Consumers are used to the same variation of
products and they are now looking for radical ideas to
make their lives better. The idea is to come up with an
idea that is radically different and from here, make it
radically better.
4. Start small, but dream big
a) Most startups fail because
they inject all their capital as
they enter the market and a
few months down the line,
they can not meet operational
costs.
b) It is advisable to
keep costs as low as
possible as you start
because you are still
testing the waters. This
gives you time to study
the competition and
understand the market
from inside.
5. Make mistakes
a) If you are venturing
into business, you
should never be timid
because this will cost
you. Always try out
new ideas and when
they don’t work, stop
looking back.
It is important to listen
to constructive
criticism because this
is the only way to
learn and grow.
b) Even the richest
entrepreneurs today
encourage startups not to
fear making mistakes when
they are testing their
business models as these
will turn out to be the
foundation of success.
6. Be Flexible
a) You might have the best business idea,
but if you are not willing to change it to
accommodate the realities in the market,
you are doomed.
b) It is important to be
flexible because this
means the business
keeps going. If you stick
to your reasoning alone,
you end up losing
invaluable time and it
might not be easy to
recoup.
a) Of course, every entrepreneur is hopeful that things
will work out but you should not peg all your
investment on hope alone. You must have a
contingency plan to overcome unexpected occurrences.
7. Be realistic
b) Most startups run out of cash fast because they feel
that the tide will turn soon enough. You have to expect
difficulties in the contemporary business environment
and have some plans on how to cope with them.
a) Building a successful business is a marathon not a
sprint, and many would-be entrepreneurs have
learnt this the hard way. You have to avoid the
speeding urge and instead build sustainable systems
that will guide your business as it gradually expands.
b) Burnout is not uncommon among entrepreneurs and it
ruins even the best business ideas. With these tips, you
can now start doing your research and remember to take
your time before plunging into the market.
Conclusion:
We are Startup Specialists and we help you GROW.
NO.1, 1ST FLOOR, MRK ARCADE,
200 FEET RADIAL ROAD, THORAIPAKKAM,
CHENNAI, INDIA - 600097.
PH: +91 44-6050 6059
9820 IVALENES HOPE DR,
AUSTIN TX 78717.
PH: +1 512 375 4345
5838 BURBANK ROAD SE, CALGARY,
ALBERTA, CANADA T2H 1Z3
PH: +1 403 926 3660
w2ssolutions.com

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From idea to execution: 8 steps that can make a big difference in your startup journey

  • 1. From idea to execution: 8 steps that can make a big difference in your startup journey
  • 2. Introduction:  Marc Benioff, Richard Branson, Kevin Systrom, Marc Cuban, Aaron Levie, and Evan Williams — What do these names have in common? They might not be familiar at a glance, but most likely, you have used products and services these successful entrepreneurs have launched.
  • 3. From Salesforce, Virgin Airways, Twitter, Box to Instagram, these entrepreneurs started small but today their ideas rule the world. If you are thinking of launching a startup, you have to be ready to do heavy lifting, and it is no wonder most people quit.
  • 4. To help you avoid the blunders most entrepreneurs make, here is a guide on what you should do and what to expect as you wade through the competitive world of modern business:
  • 5. 1. Research the market a) In the Fortune Report, the top reason for business failure is the lack of market for a product. If you look at the most successful startups today including Twitter, Instagram, and Facebook among others, they have come up to fill a gap in terms of message and image sharing.
  • 6. b) The availability of internet connectivity means people are more connected and as such, there was a need for instant sharing. The products or service you choose must be perfect for the market if you are going to make a mark in your niche.
  • 7. a) While most startups today are big on technology, you don’t have to jump into the bandwagon if you are not passionate about this field. For your brand to grow, you must believe in it. This is the only way you will be passionate about promoting it. 2. Sell something you are passionate about
  • 8. b) If business is bad, you will remain motivated and that is how brands such as Apple grew even when the world thought Steve Jobs would fail faced with competition from bigger brands.
  • 9. a) If you are going to start a business, make sure it is uniquely bold. It has to be an idea that is disruptive because this is the only way people will notice it. 3. Be radical
  • 10. b) Consumers are used to the same variation of products and they are now looking for radical ideas to make their lives better. The idea is to come up with an idea that is radically different and from here, make it radically better.
  • 11. 4. Start small, but dream big a) Most startups fail because they inject all their capital as they enter the market and a few months down the line, they can not meet operational costs.
  • 12. b) It is advisable to keep costs as low as possible as you start because you are still testing the waters. This gives you time to study the competition and understand the market from inside.
  • 13. 5. Make mistakes a) If you are venturing into business, you should never be timid because this will cost you. Always try out new ideas and when they don’t work, stop looking back. It is important to listen to constructive criticism because this is the only way to learn and grow.
  • 14. b) Even the richest entrepreneurs today encourage startups not to fear making mistakes when they are testing their business models as these will turn out to be the foundation of success.
  • 15. 6. Be Flexible a) You might have the best business idea, but if you are not willing to change it to accommodate the realities in the market, you are doomed.
  • 16. b) It is important to be flexible because this means the business keeps going. If you stick to your reasoning alone, you end up losing invaluable time and it might not be easy to recoup.
  • 17. a) Of course, every entrepreneur is hopeful that things will work out but you should not peg all your investment on hope alone. You must have a contingency plan to overcome unexpected occurrences. 7. Be realistic
  • 18. b) Most startups run out of cash fast because they feel that the tide will turn soon enough. You have to expect difficulties in the contemporary business environment and have some plans on how to cope with them.
  • 19. a) Building a successful business is a marathon not a sprint, and many would-be entrepreneurs have learnt this the hard way. You have to avoid the speeding urge and instead build sustainable systems that will guide your business as it gradually expands. b) Burnout is not uncommon among entrepreneurs and it ruins even the best business ideas. With these tips, you can now start doing your research and remember to take your time before plunging into the market. Conclusion:
  • 20. We are Startup Specialists and we help you GROW. NO.1, 1ST FLOOR, MRK ARCADE, 200 FEET RADIAL ROAD, THORAIPAKKAM, CHENNAI, INDIA - 600097. PH: +91 44-6050 6059 9820 IVALENES HOPE DR, AUSTIN TX 78717. PH: +1 512 375 4345 5838 BURBANK ROAD SE, CALGARY, ALBERTA, CANADA T2H 1Z3 PH: +1 403 926 3660 w2ssolutions.com