From local to global provider

From local to …
global provider
Find New Customer
Find New Markets
©2015 • Alice MENENTI / Elena BAZZONI

Agenda

– The new CRIF Global platform
– Business Model
– How to become a re-seller

– Business Model
– Demo
©2015 • Alice MENENTI / Elena BAZZONI2

What is SkyMinder®?
 SkyMinder® is an international commercial
credit information service that is available as
an embedded application in all current and
future CRIF business information portals.
 Quick, easy and comprehensive,
SkyMinder® is the one-stop international
business information solution to help
companies making better and more reliable
decisions.
 The new CRIF Global platform supported by all
the CRIF companies that offer B2B credit
reports on BI local market

A challenging goal achieved by a global company
Project milestones and key-factors
March, 31st 2015 - SkyMinder 2.0 OnLine !
A successfull “global joint plan” :
 IT Team based in Kraków
 Product Team based in Bologna
 Acceptance tests on report contents supported by CRIF colleagues
(Austria, Switzerland, Czech Rep, Slovak Rep, Poland)
 Joint tests with external partners (Germany and Far East)
July, 4th
Project plan
and website
demo delivered
Jan, 31st
First installation on
TEST environmentAug, 1st
Development
started
Oct, 31st
Feasibility
study (pilot
provider)
Mar, 31st
GO LIVE

Why CRIF International business
information offering is different?
Thanks to SkyMinder®
application CRIF gives
you
• A direct access to the
best local providers of
business reports
• A unique user
experience
• A service approach

A direct access to the best local providers
of business reports
Online Lookup of more than
200 million businesses in 230
Countries …. IN THE WORLD

A unique user experience
One size doesn’t fit all
Standard database offering

Standard database offering
SkyMinder Approach

BÜERGEL
Germany
CRIF GmbH
Austria
CRIF CCB
Czech Republic
GlobalCIS®
South America Far East
A Global Report Layout…. a unique cross-country Customer Experience

Our service approach
 SkyMinder is not a repository
of standard information but a
service that allows the user
to make right and reliable
decisions.
 Having a close long-
standing relationship with
local business providers we
are an efficient
intermediary between local
providers around the world
and users.

Local2 enables Global
 Reliable global decision
are made possible having
access to the best local
information.
 In a global connected world
is not possible to sacrifice
knowledge for
standardisation.

 Enhance SkyMinder Value Propostition: Access to
local providers from anywhere
 Focus on Information Providers and Third Parties
not on final users
 "White label"model
 An indipendent platform not a "bureaucratic "
partnership
 Easy to implement
 Streamlined administration and priging processes
 Focus on core products
Local2 enables Global

How to become a re-seller ?
Receive our daily usage report to
check revenues and issue invoice to
your customers
Provide your business information
service with a direct link to join
SkyMinder and CRIF international
offering
Give us the list of customers that
need to purchase international
credit reports

Agenda

– The new CRIF Global platform
– Business Model
– How to become a re-seller

– Business Model
– Demo

iCRIF
 e-commerce platform for selling company reports
Italy
(iCRIBIS)
2011
Austria
jan 2015
Cech Rep.
sept 2015
Poland
dec 2015

Target – data related to Italy

Business model
17
Cribis/Crif core
• Business Information
• Marketing
• Collection
Directories
• Company search
• Company card
• Light Registration
inbound
E-commerce website
(iCribis & iCrif)
• Company search
• Company Card
• Full Registration
• Full commercial offer
• Ecommerce
inbound lead

iCRIF website

iCRIF website
On-line
sign up

iCRIF website
Log-in

iCRIF website
Search a
company

iCRIF website
Choose the
report

iCRIF website
Pay with
Credit Card

Download
the report

You can’t just open a website and expect people
to flood in. If you really want to succeed you have to
create traffic - Paul Graham, YC

Companies directory -mobile-friendly- to exploit the
Google indexing algorithm and be discovered on the web

Demo

Company
data

Revenue
from adv

Call to action

Call to action
 Registration allows users to
access more free data
about companies
 2 Report for free
 access to the pay per view
offer

Products & pricing Italy
35
Pay per view
Reports:
• Small € 12
• Medium € 28
• Large € 55
• Credit Rating € 80
Documents:
• Open € 5
• Balance Sheet € 10
• Shareholders € 10
Prepaid card Moneybox
€ 80
€ 150 + 20
€ 200 + 40
€ 300 + 60

iCrif analytics - data related to Italy
 Avg page views per month: 5.000.000
 Avg visits per month: 3.000.000
 Total users: 165.000
 Customers: 4.300
– 63% purchase only once a year
– 31% up to 5 reports
36 ©2015 • Alice MENENTI / Elena BAZZONI

Conclusions
 we are developing a new segment of the market (overlap with
other channels is very low) composed by small companies and
professionals
 avg value for each customer is less than 100 euro per year
 to have significant results we have to generate a lot of leads
 to do that we constantly monitor which are the best practices
awarded by Google's algorithm for an efficient indexing, in order
to have our directories in the SERPs (search engine result pages)
best positions
37 ©2015 • Alice MENENTI / Elena BAZZONI

Visit us on:
ecommerce website
 www.icribis.com
 www.icrif.at
 www.icrif.cz
directories
 www.navigaimprese.it
 www.empresite.it
 www.informazione-aziende.it
 www.firmen-informationen.at

Thanks
for your attention

From local to global provider

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