Paper to prototype, or.... How I learned to stop worrying and love Science
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The document discusses the importance of adopting a scientific approach in design, emphasizing the iterative process of research, prototyping, and testing theories. It outlines methods such as baseline research, user interviews, and the creation of user archetypes to inform design hypotheses. Ultimately, it highlights the value of learning from others, the necessity of testing assumptions, and the acceptance of failure as a crucial part of the design process.
Paper to prototype, or.... How I learned to stop worrying and love Science
- 1. From Paper to Prototype Chris McQueen (London)
- 2. In reality, more appropriate names are… From to Prototype Po s t- i t Or How I learned to stop worrying and love Science
- 3. WhTaotd I’all yc…over… Part 1: Why think like a scientist? Includes a short story… Part 2: *A science project *Not really a science project
- 4. Part 1: Why think like a Scientist?
- 5. A littTleo bdita ayb…out me... With Deutsche Bank for 3 years. 10 years experience. Previously worked as a UX consultant. Love photography, music, architecture… All what I’d consider to be designer type things! Graduated with Bachelor of Science degree in Human Factors (Ergonomics). …and it’s this last bit I want to tell you about.
- 6. … I really didn’t think of myself as a SCIENTIST!
- 7. Human FaTcotodrasy (…Ergonomics) I learnt all about cognitive psychology, qualitative data analysis and various observational research methods… …All very “science” orientated type things So I specialized in Human-Computer Interaction! Which, whilst very “science-y” included more design related and UI focused projects
- 8. Today… “I’m not a Scientist… I’m a designer!”
- 9. Today… So I went to see my Professor...
- 10. ToHed taolyd …me: “As a scientist, an engineer or designer… …you’ll follow the same steps. It’s the method that’s important”
- 11. So what method does a Scientist follow? 1. Baseline research leading to a hypothesis or theory 2. Produce models and simulations 3. Experiment & make observations
- 12. And Scientists always... Never fear failure. Ever Understand there are no Silver Bullets Constantly learn from others Iterate, Iterate, Iterate Iterate, Iterate, Iterate Continually learn from others
- 13. But most importantly... Scientists want their theories to be tested... This is how new ideas develop and the discipline moves forward
- 14. Example The Higgs Boson was theorized back in 1964 by Peter Higgs. It attempts to describe the basic workings of the universe. It’s taken 48 years for its existence to be proven... Scientists still say they’re only 99% certain. But more importantly, the insight gathered in the last 48 years has benefited us all... e.g. mobile communications technology, advances in medical science (particularly radiology), and lots more. http://thenextweb.com/shareables/2012/07/04/so-what-is-the-higgs-boson-and-why-is-it-important-anyway/
- 15. Part 2: A science project
- 16. Step 1: Baseline research leading to a hypothesis or theory
- 17. We rarely know our users. They certainly don’t look like this... So how do we find out what they are like?
- 18. We can use multiple methods Contextual Inquiry Stakeholder Interviews Diary Study Surveys Focus Groups Participatory Phone Interviews Design
- 19. Remember: There are no Silver Bullets
- 22. Analyze the data Research coverage from Asia, Europe (and North America) Extract key insights
- 23. Look for patterns. Group Insights
- 24. Create profiles Grouping profiles by task similarity Naming groups e.g. Constant Creators & Safeguard Authorizers
- 25. Create profiles
- 26. Find user archetypes: Personas Refer to CoP Brown Bag lunches for more info on how to create these
- 27. Task Flows Task flows define a typical journey through each user’s day. We include all touchpoints A task flow is produced for each persona
- 29. Now, based on all our insight we can...
- 30. Brainstorm Ideas Dashboard Creation Initiation History Simplify Creating Reports Easy Input Forms
- 32. We can think of this as our Design Hypothesis ...And like any hypothesis we should test it
- 33. Step 2: Produce Models and Simulations
- 34. A model or simulation? Sounds like a Prototype to me...
- 35. 1st Prototype (click-through concept)
- 36. 1st Prototype (click-through concept)
- 37. Step 3: Experiment and make observations
- 38. Test our designs with real users
- 39. Remember: Iterate, Iterate, Iterate
- 40. 2nd Prototype (medium fidelity)
- 41. 3rd Prototype
- 42. Remember: Learn from others
- 43. “Good artists copy, great artists steal…” Pablo Picasso Personally, I prefer... “Insights from others often lead us to our own (mini) breakthroughs” Me (Today) BUT always give appropriate credit… I’ve learnt this the hard way!
- 44. Scientists learn from others all the time... Einstein: Theory of Relativity Einstein was heavily influenced by Henri Poincaré, a French mathematician who’s previously published work had largely focused in this area. Alexander Graham Bell: Telephone Italian, Antonio Meucci demonstrated “voice communication apparatus” almost 16 years earlier. As an aside... Meucci failed to pay a $10 patent renewal fee
- 45. Caution! Never take an idea wholesale Just because it works for X users, doesn’t mean it’ll work for Y Always consider the context
- 46. In summary...
- 47. Using multiple methods helps us gain deeper insight Remember: There are no Silver Bullets
- 48. Testing our assumptions and our designs makes our products better Remember: Iterate, Iterate, Iterate
- 49. Insights from others often lead us to our own (mini) breakthroughs Remember: Learn from others
- 50. It’s OK to Fail In fact, we should embrace it and learn from our mistakes Remember: Scientists want their theories to be tested! We learn from failure… Probably more than we do from success.