Ferranti Computer Systems presented on using smart metering and billing capabilities to differentiate in the liberalized energy market. They discussed how smart billing allows for customer segmentation, tailored contracts and bills, and creative pricing models. Their MECOMS solution supports meter-to-cash processes and provides the flexibility needed to manage changing market conditions and standards around smart metering. A key focus is using billing as a differentiator through personalized bills, consumption insights, and multiple payment options. Case studies showed how MECOMS implemented smart billing for utility customers to optimize tax rules, offer different contract types, and provide detailed billing and load data.