Funnel Vs Flywheel PowerPoint Presentation Slides
1 like488 views
The document discusses the differences between a marketing funnel and a marketing flywheel framework. It explains that a funnel prioritizes acquiring new customers over retaining existing ones, while a flywheel places customers at the center and focuses on attracting, engaging, and delighting customers at every stage. The flywheel framework aims to continuously build momentum through customer satisfaction and reducing friction points across teams. The document provides tips for companies to shift from a funnel to a flywheel approach, such as identifying friction, automating tasks, resetting goals to align teams, and restructuring teams.
![Measuring Success
10
Keywords Visits Subscriptions
(Goal 2 Conversion rate)
Text Here 8,000 2.65%
Text Here 2,000 0.15%
Text Here 1,000 0.50%
Text Here 170 0.00%
Text Here 70 0.00%
Text Here 69 1.30%
Text Here 69 1.30%
Text Here 65 0.00%
Text Here 62 1.48%
Text Here 55 0.00%
51%
25%
14%
5%
3%
2%
Organic Referral (None)
Email Feed Other
MAIN TRAFFIC SOURCES KEYWORDSTRAFFIC SOURCES
Source/Medium Visits Subscriptions
(Goal 2 Conversion rate)
Red-team-design.com/referral 250 1.72%
Stumbleupon.com/referral 270 1.42%
Facebook.com/referral 336 4.34%
Google.com / referral 382 0.53%
t.co / referral 493 1.64%
[Eugen Oprea – Free Updates] /
email
523 0.79%
News.ycombinator.com
/referral
786 0.86%
Blog.kissmetrics.com
/referral
1,126 5.49%
(direct)/(none) 2,824 3.24%
Google/organic 8,897 0.57%
TRAFFIC OVERVIEW
Measure monthly website traffic in order to track how much traffic is gained month over month
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “edit data”.](https://image.slidesharecdn.com/funnelvsflywheelpowerpointpresentationslides-200114051812/85/Funnel-Vs-Flywheel-PowerPoint-Presentation-Slides-10-320.jpg)
Funnel Vs Flywheel PowerPoint Presentation Slides
- 1. Funnel Vs Flywheel Your C ompany N ame
- 2. Content 2 What is Marketing Flywheel? Flywheel Framework Shift from funnel to flywheel Marketing flywheel as a growth tool Determining the flywheel momentum How to flywheel-ize your funnel Measuring the Flywheel › Mapping your go-to market strategy › Measuring Success Maximizing Delight Reducing Friction › Identify Friction › Automate Repeatable tasks › Reset goals to bridge teams › Restructure teams This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 3. What is Marketing Flywheel? 3 › Flywheel puts the customer at the center › The three sections surrounding the customer – Attract, Engage, Delight – illustrate the buyer’s journey from beginning to end › Flywheel has rotational energy. When you add energy (prospects) to a flywheel, it starts to spin. If you add more energy to it, it spins faster › The rotation of the flywheel represents the growth of your business Provide value before you extract value Customer success is your success Make it easy to shop & buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Flywheel Framework 4 Open relationships, don’t just close deals. Enable buyers to engage with you on their preferred timeline & channels. Tie sales incentives to customer success not just close rate Earn your people’s attention, don’t force it. Attract visitors with useful content & eliminate barriers as they try to learn about your company Tie your success to your customer’s. Shift resources to be more effectively distributed throughout the entire customer experience CUSTOMER Businesses grow when customer succeed. It’s as simple as that. If every team isn’t aligned & working to minimize friction for your customers, the whole company loses momentum
- 5. Shift from Funnel to Flywheel 5 Funnel prioritized marketing and sales over customer service, as it favored closing the next deal over the existing customers However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base While you still need the combination of the marketing funnel and inbound methodology to attract visitors and initially convert them into customers, you now need to consider how these customers interact with your business at every stage In short, marketing funnel isn't completely dead: you'll still use it to gain customers. But once you've secured your customers, you need to start placing them into the flywheel, which will better focus on their journey with you as customers — not as one-time only prospects CUSTOMERS Then = Funnel Customers as an afterthought Now = Flywheel Customers at the center MARKETING SALES CUSTOMER This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. ATTRACT DELIGHT Marketing Flywheel as a Growth Tool 6 Attracting is about using your expertise to create content and conversations that start meaningful relationships with the right people For example, you might consider social media or paid advertising as a means of starting a relationship Engaging is about building lasting relationships with people by providing insights and solutions that align with their roadblocks and goals For example, you might want to nurture those new relationships by giving them interesting and relevant content, like blog posts or white papers Delighting is about providing an outstanding experience that adds real value, empowers people to reach their goals, and become promoters of your company. You might consider how you can deliver amazing service after the conversion. This is a double bonus: it keeps the customer connected to your business (loyalty), and it encourages them to “get the word out” to other consumers (referrals) In order for the marketing flywheel to be effective, we need to see it as more than a marketing tool; we need to see it as a growth tool i.e. we must view the flywheel as a means of creating energy and releasing it, in order to generate even more energy -– encouraging even more opportunities for growth Listed below are three stages of the flywheel ENGAGE
- 7. Determining the Flywheel Momentum 7 › Reducing flywheel friction is about ensuring customers remain satisfied and keeping your efforts aligned › Lack of alignment between sales and customer success, can create unhappy customers and slow your flywheel when they churn › Identify inefficiencies which are causing a loss in momentum FRICTION › The speed in the flywheel model is really about the number of “pushes” you give the wheel. › Speed of your flywheel is increased by applying more force in the areas where it can have the biggest impact › In a funnel model, all the force is applied to attracting and acquiring customers, in the flywheel model you also apply force to delighting customers and helping them be successful HOW FAST YOU SPIN IT › With a physical flywheel, the greater the mass of the flywheel, the greater its momentum and the harder it is to stop › In the customer-focused model, the “weight” looks like an exceptional customer service experience that builds your reputation and brand in ways that create retention, build ambassadors, and deliver value into your marketing and sales segments THE WEIGHT OF THE WHEEL This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. How to Flywheel - ize Your Funnel 8 MAXIMIZING DELIGHT REDUCING FRICTION › Identify Friction › Automate Repeatable tasks › Reset goals to bridge teams › Restructure teams MEASURING THE FLYWHEEL › Mapping your go-to market strategy › Measuring Success
- 9. Mapping Your Go-to Market Strategy 9 Attract Offer value before extracting value Free educational content Engage Make it convenient to shop & buy Freemium model Delight Customers success is your success Add text here FLYWHEEL PHASE INBOUND METHODOLOGY COMPANY’S APPROACH This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Measuring Success 10 Keywords Visits Subscriptions (Goal 2 Conversion rate) Text Here 8,000 2.65% Text Here 2,000 0.15% Text Here 1,000 0.50% Text Here 170 0.00% Text Here 70 0.00% Text Here 69 1.30% Text Here 69 1.30% Text Here 65 0.00% Text Here 62 1.48% Text Here 55 0.00% 51% 25% 14% 5% 3% 2% Organic Referral (None) Email Feed Other MAIN TRAFFIC SOURCES KEYWORDSTRAFFIC SOURCES Source/Medium Visits Subscriptions (Goal 2 Conversion rate) Red-team-design.com/referral 250 1.72% Stumbleupon.com/referral 270 1.42% Facebook.com/referral 336 4.34% Google.com / referral 382 0.53% t.co / referral 493 1.64% [Eugen Oprea – Free Updates] / email 523 0.79% News.ycombinator.com /referral 786 0.86% Blog.kissmetrics.com /referral 1,126 5.49% (direct)/(none) 2,824 3.24% Google/organic 8,897 0.57% TRAFFIC OVERVIEW Measure monthly website traffic in order to track how much traffic is gained month over month This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “edit data”.
- 11. Previously Maximizing Delight 11 Marketing Team Goals Focus was purely on acquisition Split acquisition & retention by creating a customer marketing team Customer Communications Teams were set up for emailing customers A centralized team develops the customer communication strategy to ensure customer satisfaction Review Site Strategy None Text here Conversion Paths Lead generation form was filled by customers Prospects can book a meeting, chat, call or fill out the lead generation form Self-purchasing No self-purchasing available Self-purchasing available Compensation Revenue based commission Commission based on customer churns Lead Rotation No rotation for unassigned leads Text here Customer Expansion Text here Text here Knowledge Base Searchable, public knowledge base Increased investment in improving use experience Support Ticketing Phone, email & ticketed support Added chat-based & in-product support Text Here Text here Text here MARKETING FORCE SALES FORCE SERVICE FORCE Currently
- 12. Identify Friction 12 Source of Friction Can it be fixed with ..automation .. A new goal .. Reorganization Prospects wants to try the service before they buy, without going through a salesperson Text Here Text Here Text Here The only way for customers to learn the product is calling support Text Here Text Here Text Here Text Here Text Here Text Here Text Here Unclear value of marketing leads results in inconsistent sales follow-up Text Here Text Here Text Here Our support chat team gets sales questions,& our sales chat team gets support questions Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
- 13. Automate Repeatable Tasks 13 Source of Friction Can it be fixed with ..automation .. A new goal .. Reorganization Prospects wants to try the service before they buy, without going through a salesperson Develop a free product so the customers can try the service with no investment & a self purchasing flow so they don’t need to speak to a salesperson Text Here Text Here Prospects call support to learn how to use the product rather than report problems Invest in a knowledge based team to allow customers to learn about the products in a way they want Text Here Text Here Increase in lead quantity doesn’t always lead to increase in quality No Text Here Text Here Our support chat team gets sales questions,& our sales chat team gets support questions No Text Here Text Here Text Here No Text Here Text Here Text Here No Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Reset Goals to Bridge Teams 14 Source of Friction Can it be fixed with ..automation .. A new goal .. Reorganization Increase in lead quantity doesn’t always lead to increase in quality No Service-level agreement between marketing & sales that commits our marketing team to generate a certain amount of revenue (aka good fits) Text Here Our support chat team gets sales questions,& our sales chat team gets support questions No No Text Here Text Here No No Text Here Text Here No No Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Restructure Teams 15 Source of Friction Can it be fixed with ..automation .. A new goal .. Reorganization Our support chat team gets sales questions,& our sales chat team gets support questions No No We consolidated these teams so customers can more quickly be served by the right person Text Here No No Text here Text Here No Text here No This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Funnel VS Flywheel Icons Slide 16
- 18. Bar Graph 18 93 60 80 57 97 50 0 10 20 30 40 50 60 70 80 90 100 2018 2019 2020 YEARS This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 01 Product This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 02 Product
- 19. Stacked Line With Markers 19 10 25 15 20 35 55 40 35 55 40 35 45 11 20 10 15 40 50 25 30 25 35 24 40 0 20 40 60 80 100 120 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec inmillions 2020 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 01 Product This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 02 Product
- 21. 21 About Us Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. 22 Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. Financial 23 55% Minimum This is a representative image, and should be replaced by your own image. Just right click and replace image. 75% Medium This is a representative image, and should be replaced by your own image. Just right click and replace image. 95% Maximum This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 24. 24 Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention Threat This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 25. Gear 25 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 26. Location 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Population CANADA Population This slide is 100% editable. Adapt it to your needs and capture your audience's attention. USA 30% 70% 60% 40% Male Female Male Female
- 27. Puzzle 27 01 02 03 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. 28 Magnifying Glass • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 29. 29 Thank You Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com