FusionSpark Media Company Introduction Deck 5/2013
1 like680 views
Fusionspark Media, founded in 1999, is a digital media network focused on creating purposeful content that aligns with non-profits and corporate social responsibility objectives. The company boasts expertise in various content forms, such as photography, video storytelling, and content strategy, aimed at educating and inspiring audiences. Notable clients include Toyota, the Florida Department of Environmental Protection, and various philanthropic organizations, reflecting the company's commitment to impactful storytelling.
FusionSpark Media Company Introduction Deck 5/2013
- 1. Company Introduction Deck Thursday, May 30, 13
- 2. “Educating the mind without educating the heart is no education at all.” Aristotle Thursday, May 30, 13
- 3. Who We Are Founded in 1999, FSM is a digital media network of content strategists and producers with backgrounds in journalism (print, radio, film, TV), marketing communications and public relations. Our offices are in the Seattle and Philadelphia areas. Our roots run deep in the development of purpose driven, non-fiction stories and functional content that educates people about products, services and causes. We help clients achieve communications goals by strategically creating & distributing content that has emotional resonance and functional utility in order to inform minds, inspire hearts & influence better decision making. Our best work is in support of causes through non-profits and government agencies, or in support of the Corporate Social Responsibility goals of brands. Why We Do It What We Do Core to FusionSpark Media’s culture is a passion for content with a purpose. At the end of the day, it’s about making a difference, for our clients ... and for us. It’s about feeling good about contributing to the greater good through the work that we do. Thursday, May 30, 13
- 4. Ways We’ve Made a Difference: We are skilled at aligning brands with worthy causes through content that is useful and authentic, engaging and socially relevant. We’ve trekked across a desert in August to tell online stories that influenced the creation of a new Sonoran Desert National Monument. We’ve stared black tip sharks in the eye in order to create content that raised significant funds for the Nature Conservancy’s protection of Palmyra Atoll. We’ve developed content that helped the Florida Department of Environmental Protection influence gardeners to change their behavior to protect Florida’s drinking water supply. Our Unique Capability Thursday, May 30, 13
- 5. Our Legend: The key below explains the various inputs and activities that FusionSpark Media has contributed to the examples of work in this portfolio. Photography Research & Writing Video Production Content Strategy Creative Ideas Audio/Photo Slideshows Interactive Design Talent Network Graphics/Illustration Information Architecture Scripts & Voiceover Passion (Applies to Everything!) Music Thursday, May 30, 13
- 6. Whidbey & Camano Islands Tourism - View Infographics Research & Writing Graphics / Illustration KEY INPUTS: Creative Ideas Content Strategy Thursday, May 30, 13
- 7. Florida Springs: Protecting Nature’s Gems / Florida Dept. of Env. Protection - View Interactive Graphics Interactive Design Research & Writing Original Illustration Information Architecture Content Strategy Creative Ideas KEY INPUTS: Thursday, May 30, 13
- 8. Gift of a Lifetime / Donate Life & Sponsors - View Interactive Graphics Interactive Design Research & Writing Original Illustration Information Architecture Content Strategy Creative Ideas KEY INPUTS: Thursday, May 30, 13
- 9. Editorial & Lifestyle Photography Multiple Projects Photography Talent NetworkContent Strategy Creative IdeasKEY INPUTS: Thursday, May 30, 13
- 10. Video Storytelling Whidbey & Camano Islands Tourism - View Scripts & Voiceover Video Talent NetworkKEY INPUTS: Music Thursday, May 30, 13
- 11. Video Storytelling Gift of Life Donor Program - Anniversary Video View Scripts & Voiceover Video Talent NetworkKEY INPUTS: Music Thursday, May 30, 13
- 12. Instructional Video Water Research Foundation - View Scripts & Voiceover VideoKEY INPUTS: Research & Writing Graphics/Illustration Thursday, May 30, 13
- 13. Journalistic Writing Multiple Projects, Multiple Writers Springs are a lot like people. Once you've spent enough time with them, you discover that no two are alike; each has its own character and spirit as well as good days and bad days. Springs also have their shining stars, where evolution seems to have spent a bit more time making sure it got everything right. In north Florida, that star is Wakulla Springs. "Wakulla is the Mecca of springs and underwater caves," diver and film producer Jill Heinerth tells me. "Movies, world-record cave dives, archeological discoveries, you name it—Wakulla is where it all happened first." Excerpt - Exploring Wakulla Springs: One Small Step for Inner Space Full Post In 1830, novelist Mary Shelley wrote about a scientist who used body parts from people who had died to construct a living being who was morally and physically superior to other humans. Popular culture soon transformed this book entitled "Frankenstein" into a warning about the dangers of tinkering with nature. All subsequent fictional depictions of transplantation have been relentlessly negative. While such negative stories often overshadow the positive, life-affirming aspects of transplantation, a growing body of literature - letters between transplant recipients and families of donors - does capture the emotions that arise when a dead person saves someone else's life. Such letters pass through the office of Lara Moretti, director of Family Support Services at the Gift of Life Donor Program in Philadelphia. Excerpt - Finding the Healing Power of Donation Full Post By Peter Lane Taylor By Joel Swerdlow Research & WritingContent Strategy Talent NetworkKEY INPUTS: Thursday, May 30, 13
- 14. What Clients Say About Us: "As a FusionSpark Media client, I've been impressed by their grasp of the entire content ecosystem, from content strategy development to the creation of a variety of content assets, ranging from text and graphic design to scriptwriting and video production." Jill Thiare Director of Communications and Marketing Water Research Foundation, Denver, CO "We didn’t want just a website building agency, but a content partner. That decision has definitely paid off for us." Kathleen Byars Director of Marketing Dive Rite, Inc "We decided to engage FusionSpark, who completely transformed our ability to communicate on the web with content." Mike Hunninghake Director of Communications Pinelands Preservation Alliance Thursday, May 30, 13
- 15. Partial Client List: • Water Research Foundation • Toyota Motor Corporation • Seiko Epson Corporation • Wyeth Pharmaceuticals • Jackson Hole Wildlife Film Festival • Florida Department of Environmental Protection • Florida Yards and Neighborhoods Program • University of Florida • American Liver Foundation • Donate Life • Musculoskeletal Tissue Foundation • Gift of Life Donor Program • Cadence 9, Inc. • Dive Rite, Inc. • Whidbey & Camano Islands Tourism • Pinelands Preservation Alliance • Conserve Wildlife Foundation of New Jersey • Cougar Fund • New Jersey Future • Mukilteo Coffee, Inc. • Karst Productions, Inc. • MacGillivray Freeman Films, Inc. Thursday, May 30, 13
- 16. Our Core Team: Russell Sparkman, President & CEO Russell co-founded FusionSpark Media (FSM) in 1999, with his brother Kevin Sparkman, to pursue the development of custom content and web documentaries on the web. Kevin Sparkman, VP/Executive Producer Kevin is a co-founder of FusionSpark Media where his responsibilities include strategic planning, executive production, and business development. Jack Penland, Executive Producer Jack has a distinguished background in broadcast news journalism, having produced live coverage for ABC for 20 years. Jack produces and edits videos for FSM projects. Chris Baldwin, Art Director & Graphic Designer Chris is FSM’s in-house art director and graphic designer working on both offline & online projects. Kim Barnes, Biz Dev & Project Management Kim recently joined the FSM team bringing over 15 years of experience in film production & tv vfx/post production business affairs & finance, crew management & creative story development. Thursday, May 30, 13
- 17. Russell Sparkman, CEO 360.720.8080 (m) russell@fusionspark.com Kevin Sparkman, VP 360.720.8075 (m) kevin@fusionspark.com WEST COAST EAST COAST Kim Barnes, Biz Development 310.922.0633 (m) kim@fusionspark.com Kate Byars, Biz Development 386.984.9837 (m) kate@fusionspark.com Thursday, May 30, 13