fusion-apps-new-standard-bus-wp-505097

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An Oracle White Paper
September 2011
Oracle Fusion Applications
The New Standard for Business

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Disclaimer
The following is intended to outline our general product direction. It is intended for information
purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in making purchasing decisions. The
development, release, and timing of any features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.

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Table of Contents
Executive Overview............................................................................4
Introduction ........................................................................................4
Business and Technology Forces Behind the New Generation ..........5
Growing Expectations of New Users ..............................................5
Rapidly Evolving Business Needs ..................................................7
Evolving Models of Technology Adoption .......................................8
Oracle Fusion Application Architecture and Capabilities.....................9
Best Practices Combined from Oracle’s Enterprise Portfolio ........10
New Applications that Complement Existing Suites......................10
Next-Generation Technologies.....................................................12
Adoption Strategies and Recommendations.....................................14
Adoption Alternatives....................................................................14
Co-Existence Case Study Scenario: Eaton Corporation ...............15
Key Recommendations ................................................................15
Conclusion .......................................................................................16

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Executive Overview
The pace of innovation in business and technology continues to accelerate. Since the last generation of
enterprise applications was developed, competition has become more global, consumers’ power has
grown, and the way people work has changed forever. Social commerce, mobility and search
technologies have revolutionized daily patterns of communication. Everyone – from consumers to
professionals – now expects to complete complex tasks on-line without training or support. As they
evaluate future investments in enterprise applications, companies likewise demand solutions that
visualize their problems, propose solutions, and empower them to achieve results.
As IT organizations mobilize to fulfill ever-increasing demands for innovation, they continue to face
intense pressure to reduce operating costs. To remain competitive, they must cut system
implementation, maintenance, upgrade and data center operating costs. Cloud computing,
virtualization and service-oriented architectures built on the latest technology standards offer
companies flexibility and choice of IT solutions, but the previous generation of applications only
partially benefits from these advances in IT infrastructure.
Oracle has developed a new generation of applications to respond to business challenges, creating a
new standard for innovation and choice. Built to work with other enterprise and industry applications,
Oracle Fusion Applications automate business processes and support better decision making, while
preserving customer choice of solutions and reducing IT costs. With Oracle Fusion Applications,
companies can deploy advanced technology to tackle their most critical application problems without
disrupting their overall IT strategy.
Introduction
Oracle’s strategy is to offer complete solutions while preserving customer choice. Leading companies
around the world have selected Oracle’s comprehensive portfolio of enterprise and industry
applications to run their businesses. Through a breakthrough program called Applications Unlimited,
Oracle protects customers’ investments in their choice of applications by continuing to support and
enhance all product lines, rather than forcing customers to migrate to a particular solution.
Oracle’s current enterprise applications are strong. Many dominate analyst evaluations and license sales
for their segments. Yet Oracle also recognized the need to develop a next-generation application suite
to keep pace with changes in business and technology. Called Oracle Fusion Applications, these new
products are now available to customers in all markets.
Why did Oracle decide to build a new application suite from the ground up? What are the benefits of
this new application technology and what innovative business practices does it support? How can a
company best take advantage of Oracle Fusion Applications as they are released? How will they work
with and extend the value of existing investments? This paper will answer each of these questions.

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Business and Technology Forces Behind the New Generation
Enterprise application suites are the cathedrals of the 21st century. They are a massive undertaking,
requiring the efforts of thousands of people over several years. Considering the investment that
software providers and customers make in their enterprise applications, only fundamental changes in
business practices or technology can justify building a new suite from scratch.
Such fundamental shifts come about roughly once per decade:
• In 1990, business leaders introduced enterprise applications as the catalyst for reengineering
their business practices and organizations. A new generation of client-server technology and
graphical user interfaces supported employees in their reengineered roles.
• In 2000, the Internet dominated both business and technology development. Companies
sought a new generation of Internet-capable enterprise applications to provide consumers
with self-service access, conduct procurement, and reach employees’ desktops within and
outside the workplace.
Oracle was a leader of both of these revolutions in the enterprise applications market.
2011 brings us to a new inflection point, in which forces have converged to redefine the nature of
business and technology. These forces demand radical changes in the application user experience, a
redesigned applications platform, and new options for technology adoption.
Converging Forces Demand Next-Generation Applications
Growing Expectations of New Users
Today’s enterprise users have grown up using applications at work, at home and wherever they go.
They expect the richness of user experience in their work environment that they take for granted in
consumer technologies such as Facebook, iTunes and Halo. Rather than thinking of applications as a
Growing User
Expectations
RapidlyEvolving
BusinessNeeds
New Options
forAdoption
Web 2.0
Collaboration
Embedded
Intelligence
Standards-
based Platform
Service-
Oriented
Architecture
Software as a
Service (SaaS)
Modular
Deployment

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way of executing their decisions, they think of them as a means of making better decisions. They want
these applications at their fingertips – any place, any time.
To support these users, a next-generation enterprise application must be highly visual, operate on a
wide variety of devices and support casual, untrained users. To some extent, current applications are
evolving to support those requirements. But two other changes – Web 2.0 collaboration and embedded
business intelligence – are more disruptive, and require applications to be redesigned from scratch.
Web 2.0 Collaboration
Today’s workforce relies on on-line collaboration to get their work done. Whether they use chat,
discussion forums or web conferencing to communicate and come to decisions, Web 2.0 collaboration
technologies have previously been disconnected from enterprise applications. Integrating Web 2.0
Collaboration directly within the application has several benefits:
• Productivity: Instead of searching for the relevant employee in a separate on-line directory,
initiating a session through a separate Web 2.0 application, a Web 2.0-aware enterprise
application can provide a direct link to the other participants in the decision, and single-click
access to on-line communications with them.
• Context: A Web 2.0-aware application can integrate the business context with the discussion,
and capture the decision details for future reference.
• Security: The channels that the application offers directly are sanctioned and secure, in
contrast to the third-party programs that employees commonly use for non-professional
communications.
Embedded Business Intelligence
As companies automate more of their processes, the nature of employees’ work changes. Professionals
in cubicles replace data entry clerks in call centers. While transaction accuracy remains important, the
effectiveness of decisions brings real competitive advantage.
IT organizations have built enterprise data warehouses to complement their enterprise applications.
Fronted by business intelligence tools, their analytics and reports are an essential resource for
knowledge workers. But most business intelligence is still delivered out-of-context, in a separate
environment using yesterday’s (or last week’s) data. To inform every decision with advanced analytics,
BI must include up-to-the-minute data, and be embedded directly within the transactional application.
Embedded BI is contextual, task-oriented, and real-time, in contrast to management dashboards that
provide a broad point-in-time overview of the business. To support embedded BI, enterprise
application screens must be designed to accommodate visual data elements, navigation, and sharing of
context data between transactional and analytical components. These include the following:
• Intelligent Business Processes that inform users what occurred, why it happened, who is
involved and how issues be resolved as an integrated part of the user experience
• Pre-built solution content that enables rapid deployment of new business solutions

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• A modular design that offers immediate value and provides a foundation for expansion to
other users or areas of the business
Rapidly Evolving Business Needs
Even the largest businesses see the need to become more agile; rapidly evolving their business practices
to meet the changing demands of the marketplace. Given the major role enterprise applications play in
executing business strategies, the performance and flexibility of the applications platform can either
contribute to the success of the business that deploys it, or undermine it. By leveraging standards and
Service-Oriented Architecture, a next-generation application platform can facilitate rather than hamper
change.
Leveraging Standards
Enterprise applications run on a common technology platform that manages user sessions, security,
on-screen presentation, integration, workflow, status monitoring and many other underlying
capabilities of the system. Past enterprise applications have had to construct their technology platform
from scratch, using mostly proprietary methods. In some enterprise applications, everything from the
programming language to the data store is non-standard, requiring special training, and reducing the
ability to use skills gained in other IT projects.
Over the past 10 years, standards have matured across the technology platform. Some examples
include the Java programming language, Extensible Markup Language (XML) for metadata and
Business Process Execution Language (BPEL) for workflow. All of these standards are well established
and in broad use.
By combining the use of these standards with dozens of others, it is now feasible to create a fully
standards-based applications platform. The benefits include improved availability of IT talent, lower
implementation costs, a choice of technology vendors. But perhaps most importantly, a standards-
based platform simplifies extension and integration with other applications. It is a foundation that can
stand the test of time, rather than become a footnote in IT history.
Fulfilling the Promise of Service-Oriented Architecture
Service-oriented architecture (SOA) divides a business problem into a set of discrete services, which
can be called from many different processes. Applications based upon SOA are more modular and can
be extended and reconfigured with minimum impact on upgradeability.
Previous generations of applications have been built as a single unit: a tightly integrated set of
processes and data, with services wrapped around the outside. As a result, only high-level interactions
between applications are possible, because individual tasks or process steps depend upon direct access
to data and supporting code. Any extensions usually require customizations to the code and data model
that are rarely upgradeable.
The maximum benefits of SOA can only be gained by placing services at the heart of an application
that takes a modular approach to module and process design. That way, processes can be reconfigured
to meet the evolving requirements of the business at a detailed level. Any extensions can be developed

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as additional services, enriching the core process without touching the source code of the core
application.
Evolving Models of Technology Adoption
Companies want more flexibility in choosing where, when and how they deploy their solutions. Some
applications contain sensitive data that must be kept in-house, while other processes may benefit from
a “public cloud” implementation that shares resources and costs among several companies.
Competition, new government regulations, acquisitions or divestitures may necessitate modifications in
some parts of the business, but not in others. Companies want to manage their applications
environment as a long-term investment – maintained, extended and renewed as required so it can
continue to deliver value to the business. New models of technology adoption – Software as a Service
and modular deployment – can help better match application capabilities to business needs.
Software as a Service (SaaS)
Business issues such as operating costs, information security, intellectual property and process maturity
should determine whether a system is implemented in-house, hosted by a third party, or operated in a
hybrid mode. Yet until now, the technical limitations of the application determined the deployment
model. Many applications can only operate on-premise, in the company’s data center, while others only
offer subscriptions to a hosted, multi-tenant service. Companies want to take advantage of the ease of
implementation and potential cost savings of a SaaS solution, while not losing the flexibility to keep
some resources in-house. Oracle Fusion applications are the first suite that supports on-premises,
“private cloud” (dedicated hosted environment) and “public cloud” (shared software as a service)
implementations in a single code base, giving customers the freedom to choose where to deploy their
applications.
Modularity
Enterprise application suites may contain hundreds of specific product modules, but a company usually
cannot pick just one or two modules and deploy them alongside the rest of their applications. Each
module depends on information configured elsewhere in the suite, resulting in a much larger project.
To implement an individual business process, some have turned to standalone applications from
independent software vendors, which may not align with the corporate IT strategy or integrate well
with the rest of the application portfolio. To preserve their existing IT investments, while satisfying
changing business requirements, companies want to deploy enterprise applications incrementally.
By applying contemporary design principles and advanced configuration tools, application developers
can create modular solutions that minimize cross-application dependencies. However, due to the
massive numbers of dependencies and proprietary technologies built into earlier applications, it is not
feasible to retrofit modularity onto an existing integrated application suite.

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Oracle Fusion Application Architecture and Capabilities
Oracle Fusion Applications include over 100 modules across seven core enterprise application product
areas:
• Financial Management
• Procurement
• Project Portfolio Management (PPM)
• Customer Relationship Management (CRM)
• Supply Chain Management (SCM)
• Human Capital Management (HCM)
• Governance, Risk, and Compliance (GRC)
Oracle Fusion Application Modules (Summary)
Customers drove the selection priority of applications for Oracle Fusion Applications initial release,
Oracle Fusion Applications 11g Release 1 (R1).. They include the core Financials, HCM and CRM
functionality that virtually any company would need, but also offer new modules that complement and
extend Oracle’s existing product lines.
Customers were equally influential in determining what Oracle Fusion Applications 11g R1 does not
include. Oracle has recently delivered dozens of new, industry-specific applications for retail,
communications, public sector, utilities and other industries. Customers want to build upon those
recent investments, so Oracle Fusion Applications 11g R1 does not include industry-specific
applications.
KPIs, Dashboards, & Extensibility Framework
SupplyChain
Management
Product Master
Data
Management
Distributed
Order
Orchestration
Inventory
Management
Global Order
Promising
Cost
Management
Shipping &
Receiving
Customer Relationship
Management
Customer
Master Sales Marketing
Incentive
Compensation
Mobile &
Outlook
Integration
Territory&
Quota Mgmt
Financial
Compliance
Issue& Risk
Manager
Access
Controls
Transaction
Controls
Configuration
Controls
Governance,Risk,
andCompliance
Financial
Management
General
Ledger
Accounts
Payable
Payments &
Collections
Asset
Management
Accounts
Receivable
Cash& Expense
Management
HumanCapital
Management
Global
HR & Payroll
Workforce
Lifecycle
Management
Compensation
& Benefits
Network
at Work Talent Review Performance
& Goal Mgmt
Project Portfolio
Management
Project
Costing
Project
Billing
Project
Control
Project
Performance
Reporting
Project
Integration
Gateway
Project
Contracts
Procurement
Purchasing Self-service
Procurement Sourcing
Supplier
Portal
Spend &
Performance
Analysis
Procurement
Contracts

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Best Practices Combined from Oracle’s Enterprise Portfolio
Oracle Fusion Applications benefit from the lessons learned in the tens of thousands of person-years
spent developing Oracle’s other application product lines. Some decisions were obvious – such as
basing the Financials on Oracle E-Business Suite, Customer Relationship Management on Oracle
Siebel and Human Capital Management on Oracle PeopleSoft. Others are more subtle. For example,
Oracle Fusion Applications leverage PeopleSoft’s way of modeling hierarchies (called “trees”)
throughout all applications. The payment engine adapted from E-Business Suite has similarly been
generalized so it can be accessed not only by A/P, but by other Oracle Fusion Applications as well.
The order promising engine in Oracle Fusion Distributed Order Orchestration, a component of Oracle
Fusion Supply Chain Management, derived many of its features from a product in the Oracle JD
Edwards portfolio.
The result is a unified data model that spans ERP, SCM, CRM and HCM, and combines “best-of-the-
best” business practices and features from each.
New Applications that Complement Existing Suites
Over twenty of the application modules in Oracle Fusion Applications 11g R1 are completely new,
reflecting breakthrough thinking about how to address 21st century business needs. While
opportunities to add significant incremental business value span the entire suite, here are highlights of
four of them:
• Oracle Fusion Accounting Hub (Oracle Fusion Financials)
• Oracle Fusion Talent Review (Oracle Fusion Human Capital Management)
• Oracle Fusion Territory Management (Oracle Fusion Customer Relationship
Management)
• Oracle Fusion Distributed Order Orchestration (Oracle Fusion Supply Chain
Management)
All of these modules are strong examples of Oracle’s co-existence strategy, because they have been
designed to be used in conjunction with existing enterprise applications.
Oracle Fusion Accounting Hub
Companies increasingly rely on financial systems to understand and manage their business, yet the
complexity of their accounting infrastructure limits their potential. This is especially true of
multinational companies and organizations that have grown through mergers and acquisitions. Multiple
financials applications, intercompany recognition errors and stale data in offline analysis tools frustrate
executives who need make decisions based upon a complete and current view of their business.
Oracle Fusion Accounting Hub consolidates accounting transactions and analysis across the enterprise.
It combines postings from multiple financial systems, allocates revenue and cost throughout the
organization and addresses issues with individual transactions to produce interactive, boardroom-
quality financial statements. Executives can analyze performance across any segment of the business,
working with live data in spreadsheets, reports, analytics or advanced planning tools to develop
effective profit or growth strategies.

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Here’s how it works: Oracle Fusion Accounting Hub protects existing investments in financial
applications by integrating with E-Business Suite, PeopleSoft and third party financial systems. It
collects transactions from each, and simultaneously posts them to both the general ledger and an
analytical cube. As a result, balances are always synchronized between transactional and analytical
views. Behind the scenes, the Oracle Essbase OLAP engine pre-aggregates data to all hierarchy levels,
providing instant access for allocation, reporting, and multidimensional drilldowns. Out-of-the-box
connections with the Hyperion SmartView Excel add-in, Oracle BI and Hyperion Enterprise
Performance Management applications maximize the options for decision making and reporting.
Oracle Fusion Talent Review
Employees are a company’s most valuable assets, so it is no wonder that organizations with strong
competency management rate 35 to 45 percent higher in business impact than those without.
Oracle’s Fusion Human Capital Management solutions give companies the tools to identify the talent
within their organization, align employee objectives with strategic goals, and manage the performance,
compensation and ongoing development of the talent pool. Innovative applications such as Oracle
Fusion Network at Work leverage Web 2.0 social networking features to engage employees in the
process.
Talent review is a critical component of talent management. The review places employees on a matrix
of performance and potential, helping managers make organizational decisions, plan future employee
assignments, recommend promotions and identify development gaps.
With Oracle Fusion Talent Review,
managers can focus on their decisions,
rather than with data collection and
correlation. They can also take advantage
of unique visualization and predictive
intelligence capabilities – such as depicting
the risk and impact of losing specific
employees. As a result, companies can
take talent reviews to a deeper level of
their organization, and take action to
ensure the continuity and growth of their
business. And because Oracle Fusion
HCM is pre-integrated with PeopleSoft
and Oracle E-Business Suite, companies
can preserve their current investments in
payroll and other HR applications but still
take advantage of advanced talent
management capabilities.

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Oracle Fusion Territory Management
Even a small increase in sales performance can drive a large increase in revenue, yet many companies
struggle to improve the effectiveness of their sales teams. The challenges begin with territory
management, which must balance geography, resources and time. Managers need to assign territories
that maximize sales coverage, and set quotas and incentive compensation plans that best meet sales
goals. Monitoring sales forecasts as closely as possible, they continue to refine territory assignments as
business conditions evolve.
Too often, sales managers lack good pipeline visibility or decision support tools, so their territory
assignments depend upon past experiences or personal relationships. As a result, they may miss
potential market opportunities, and overlook sales performance problem spots.
Oracle Fusion Customer Relationship Management addresses territory management challenges by
integrating territory management with incentive compensation, quota management and sales
forecasting. Beginning with a multidimensional territory model, Oracle Fusion Territory Management
models multiple what-if territory scenarios across sales teams. It provides intelligent recommendations
to optimize territory alignment based on past, current and predicted opportunities, using fair
distributions of customers, prospects, compensation and other variables. As the plan is revised, the
application maintains each version and uses effective dates to simplify territory and resource
realignment. Oracle Fusion Territory Management may be used with an existing Oracle Siebel CRM on
premise or Oracle CRM On Demand installation to set up and manage territories for the sales team
while leaving the rest of their sales automation solution in place.
Oracle Fusion Distributed Order Orchestration
Global customers often place orders that cross product lines, regions, sales channels and delivery
models. Many companies struggle to fulfill these orders, relying on manual processes and custom
integration among their delivery systems. Oracle Fusion Distributed Order Orchestration (DOO) is an
application that helps companies gain control of their order management processes. It links multiple
order capture and fulfillment systems so users can manage distributed orders as a single unit.
With DOO, companies can promise delivery dates based upon actual availability, capacity and
profitability across multiple systems, rather than by using standard lead times. DOO also manages the
status of distributed orders, highlighting and prioritizing those in jeopardy for rapid intervention. It
assesses the impact of any revisions to order quantities or delivery dates, and makes the changes in the
affected system(s). A centralized dashboard presents users with an up-to-date timeline on the progress
of every order.
The benefits of DOO include faster order cycle times and increased customer satisfaction from better
status reporting and more reliable delivery to complex customer requirements. Out-of-the-box
integration with Siebel Order Capture and Oracle E-Business Order Management simplify deployment.
Next-Generation Technologies
Many of the innovations that Oracle Fusion Applications bring to users, administrators and systems
integrators derive from its advanced application platform. New standards-based technologies

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transform the experience of using, configuring, integrating and upgrading an enterprise application. All
modules leverage Oracle Fusion Middleware to deliver quantum leaps in usability, flexibility and
performance.
• Role-based User Experience:
Oracle Fusion Applications define
each business role that participates in
a process, and tailor the information
and activities presented to their
perspective. As users perform their
daily tasks, Oracle Fusion
Applications guide them with:
o What they need to know (prioritized
events, exceptions and trends)
o What they need to do (contextual
choice of transactions,
approvals, escalations, etc.)
o Who can help (identification of and on-line communication with relevant users)
o How to get it done (visualization of process steps and progress to completion)
The impact of this approach is dramatic. For example, a usability study of Oracle Fusion
Financials users found that they completed common tasks 42 percent faster than users of
conventional applications.
• Intelligent Business Processes: With Oracle Fusion Applications, the process diagrams that
business analysts draw ultimately become an executable part of the application. A graphical
business process designer defines the sequence of steps, the services called, any user roles and
decision points, exceptions, repetitions and time limits. This visual design approach not only
improves communication between business and IT; it allows processes to be adapted rapidly
without code changes.
• Services: There are 11,000 services
across the Oracle Fusion
Applications suite, built natively
using SOA concepts, standards and
technologies. These services are not
only accessible to the Oracle
Fusion Application business
processes; they are also available
for integration with other systems.
This comprehensive services layer
expands the possibilities for

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process change. For example, if a company wants to insert an additional credit check before
shipment for higher risk customers, they can call an individual service rather than spending the
time and resources to write another credit-checking procedure.
• Unified Information: Having a unified business object model across the full application suite
does not just eliminate data duplication and integration effort; it enables new kinds of processes.
For example, the accounts payable application can be aware of the approvals hierarchy for invoices
based upon the organizational structure in the HCM application. The product list for the
consumer catalog comes from the same source as the order management application uses. And,
account managers can link sales, supply chain and financial status to provide a 360 degree view of
their customers.
Adoption Strategies and Recommendations
Regardless of the business case, most companies are not prepared to replace their entire set of
enterprise applications. The replacement cycle for an individual application can vary from five to
twenty five years. Meanwhile, new categories of applications continue to arise. Most companies
introduce new applications incrementally, tackling one core business process at a time.
Oracle Fusion Application were designed to be adopted as business needs warrant, yielding
incremental value from existing investments by promoting co-existence with other enterprise
applications.
Adoption Alternatives
Companies have three alternatives for adopting Oracle Fusion Applications:
1. Module Co-Existence:
Some companies will
implement an individual
Oracle Fusion Application
module to complement or
extend the functionality in
their current applications.
have been integrated
Oracle’s other enterprise
applications to deliver more
than a dozen out-of-the-box
co-existence scenarios.
2. Pillar Co-Existence: Other
companies may choose to
replace a suite of applications in a functional area with Oracle Fusion Application. Oracle
Fusion Financials, Human Capital Management and Customer Relationship Management are
all full featured suites that can co-exist with other enterprise applications.
Fusion Application Adoption Alternatives

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3. Applications Unlimited: Some companies may choose not to implement Oracle Fusion
Applications at all, and simply continue working with Oracle’s current applications. Oracle’s
Applications Unlimited policy assures that these applications will continue to be supported
and enhanced into the future.
Co-Existence Case Study Scenario: Eaton Corporation
Eaton Corporation is a diversified power management company and global technology leader. Their
products and services include:
• Electrical components
• Systems for power quality, distribution and control
• Hydraulics components, systems and services for industrial and mobile equipment
• Aerospace fuel
• Hydraulics and pneumatic systems for commercial and military use
• Truck and automotive drivetrain and powertrain systems
Headquartered in Cleveland, OH, Eaton sells its products to customers in over 150 countries.
Like many global companies, Eaton has multiple order capture systems and ERP solutions, many of
which are connected through various custom integrations. Eaton wants to improve consistency of
order processing by establishing a single integrated solution that manages the distribution of order lines
across multiple ERP systems. The benefits of this improved consistency include more accurate order
promising, order status management, and streamlined business rules.
Eaton is now implementing Oracle Fusion Distributed Order Orchestration and Oracle Fusion Global
Order Promising to establish this single integrated solution. Their current pilot involves a single
operation and a select set of products, with plans for adding other business lines to the DOO/GOP
infrastructure in future phases and upon a successful pilot completion. By unifying the order
orchestration process, this initiative will enable Eaton to consolidate their order entry
systems independent of their ERP consolidation.
Key Recommendations
What next steps should a company take as Oracle Fusion Applications
are released? Here are three recommendations:
1. Upgrade to the latest Oracle Applications release.
Oracle offers migration to Oracle Fusion Applications from
the most recent releases of Oracle’s other applications, so
upgrading now maximizes your company’s options and best
positions it for the future – regardless of your timeframe.
More importantly, major enhancements in recent releases of
Oracle’s enterprise applications can significantly improve your
business’s performance, often justifying the upgrade without
even considering the longer term implications.
Latest Releases
E-Business
Suite 12.1
JD Edwards
E1 9.0
VCP 12.1
Demantra 7.3
JD Edwards
World A9.2
OTM 6.1
WMS 12.1
PeopleSoft
Enterprise 9.1
Agile PLM 9.3
Agile PLM for
Process6
Siebel
CRM 8.2

16
2. Adopt standards-based technology.
Oracle Fusion Applications and many of Oracle’s other
enterprise products leverage Oracle’s standards-based
middleware, business intelligence and application development
technologies. By implementing these technologies now, you
can develop an experience base and operate more of your IT
environment on a common technology foundation. The
incremental value you receive today from moving to a
common BI platform, SOA approach, Enterprise 2.0 and
common security model can deliver business gains and IT
efficiencies today.
3. Extend business value with co-existence opportunities.
Ultimately, the needs of the business should dictate your IT
priorities, not technology concerns. Deploying new
capabilities incrementally, co-existing with your previous
investments is a strategy that applies not only to Oracle
Fusion Applications, but to Oracle’s Hyperion enterprise
performance management, BI applications, industry
applications, supply chain “edge” applications and other
enterprise products. With Applications Unlimited, you can
take advantage of the products bring the most business value.
There is no planned obsolescence or forced migration with
Oracle’s approach.
Conclusion
Revolutionaries usually insist on overthrowing their predecessors. They bring dramatic change, but
often leave a wake of destruction. Oracle Fusion Applications take a different path. By introducing
revolutionary technology and next-generation processes that can co-exist with existing applications,
they preserve current investments while enabling companies to accelerate and achieve significant value
today. The result is a new standard for business.
For more information visit www.oracle.com/fusion
StandardTechnology
Oracle SOA
Suite and AIA
Oracle
OBIEE
Oracle ADF &
WebCenter
Oracle Identity
Mgmt
Oracle Content
Management
Oracle
Enterprise Mgr
CoexistenceOpportunities
Fusion Apps
Supply Chain:
- VCP
- Demantra
- Agile
BIApps
CRM
On Demand
Hyperion
EPM
GRC
Industry Apps

Oracle Fusion Applications:
The New Standard for Business
September 2011
Author: Matt Johnson
Oracle Corporation
World Headquarters
500 Oracle Parkway
Redwood Shores, CA 94065
U.S.A.
Worldwide Inquiries:
Phone: +1.650.506.7000
Fax: +1.650.506.7200
oracle.com
Copyright © 2011, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only and the
contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other
warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or
fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are
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means, electronic or mechanical, for any purpose, without our prior written permission.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices.
Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license
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