Future of CMS 2017
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The document discusses the evolving role of content management systems (CMS) in the digital landscape, emphasizing the shift from traditional CMS to a marketing technology stack. It highlights key future themes such as privacy and security concerns related to GDPR, the impact of artificial intelligence, and the importance of enhanced SEO strategies. The author invites discussion on these trends as organizations navigate their digital transformation.
Future of CMS 2017
- 1. The Future of CMS Extreme Janus Boye @janusboye Frankfurt, April 2017 Umbraco Festival
- 2. Janus Boye Photo from: Web Summer Camp 16 Rovinj
- 5. “65 percent of companies that are “digital leaders” in our analysis have a high tolerance for bold initiatives; among average performers, 70 percent of companies don’t see support for risk taking.” McKinsey
- 6. CMS from 1999 - circa 2016
- 7. Cloud
- 8. Agile
- 11. Or to say it in a different way
- 12. Yesterday: Digital vs. rest of organisation
- 15. Today: Everyone is trying to speak digital
- 16. Today: Website = A marketing technology stack
- 17. Today: Website = A marketing technology stack Hint: You don’t need a CMS
- 18. Or to say it in a different way
- 19. Yesterday: Cloud
- 22. Yesterday: Cloud, Agile, Marketing Automation, Experience Journeys
- 24. Key questions for 2017 and beyond
- 25. Now that CMS is no longer required
- 26. Now that Umbraco is busy fixing basics
- 27. Now that selecting the right tool has become selecting the right tools
- 28. Still, there’s a big market for a friendly, social, cloud Microsoft-based CMS for brochure sites
- 30. 5 themes for the future of CMS
- 31. 1) Privacy and security Incl. GDPR
- 33. GDPR is “A ticking time bomb in the digital marketing plumbing”
- 35. Artificial intelligence changes your digital experience
- 36. 3. Next level SEO
- 37. Your website should have many more pages
- 38. 4. Be where your users are
- 39. On social, on apps
- 42. Janus Boye Now it is your turn Let’s talk