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Wednesday, 30 November 2011
Future of Digital
                                30th November 2011




Wednesday, 30 November 2011
1966 Time Magazine - that remote shopping (ecommerce) would never
                    become popular because...

                    "women like to get out of the house, like to handle the
                    merchandise, like to be able to change their minds."


                    1977 Ken Olsen, founder of Digital Equipment Corp...

                    "There is no reason anyone would want a computer in their
                    home."


                    Clifford Stoll 1995 Newsweek wrote...

                    "no online database will replace your daily newspaper, no CD-
                    ROM can take the place of a competent teacher and no computer
                    network will change the way government works."


                   2007 Steve Ballmer, CEO of Microsoft...

                   "There's no chance that the iPhone is going to get any significant market share.
                   No chance."



Wednesday, 30 November 2011
Short

                              Medium

                               Long

Wednesday, 30 November 2011
Wednesday, 30 November 2011
Channel and device diversification




Wednesday, 30 November 2011
Channel and device diversification




Wednesday, 30 November 2011
Channel and device diversification




Wednesday, 30 November 2011
Social Media




Wednesday, 30 November 2011
Community Management




Wednesday, 30 November 2011
Community Management



                                                n ity
                                               u
                                            m
                                        C om




Wednesday, 30 November 2011
Linked In
                                          Your campaign micro-site



                                           You.
                                                   Your blog

                              Facebook



                                                        BBC



                                                                     Adapted from a graphic by David // Armano

Wednesday, 30 November 2011
You.

                                         Linked In             Facebook

              LinkedIn

                                          Me.
                                                     My blog     Twitter



                                     Facebook




Wednesday, 30 November 2011
Blogging




Wednesday, 30 November 2011
Email




Wednesday, 30 November 2011
Mobile




Wednesday, 30 November 2011
Mobile




Wednesday, 30 November 2011
|       |


Wednesday, 30 November 2011
|       |


Wednesday, 30 November 2011
http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88


                      |       |


Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
The Cloud & Appification




Wednesday, 30 November 2011
The Cloud & Appification




Wednesday, 30 November 2011
The Cloud & Appification




Wednesday, 30 November 2011
The Cloud & Appification




Wednesday, 30 November 2011
Narrowcasting




Wednesday, 30 November 2011
Narrowcasting




Wednesday, 30 November 2011
Narrowcasting




Wednesday, 30 November 2011
Localisation




Wednesday, 30 November 2011
Gamification




Wednesday, 30 November 2011
Gamification




Wednesday, 30 November 2011
Gamification
                              S - Status

                              A - Access

                              P - Power

                              S - Stuff



Wednesday, 30 November 2011
Gaming is huge...




                              http://www.youtube.com/watch?v=SWG_dCwjKLQ




Wednesday, 30 November 2011
Gaming is huge...




                              http://www.youtube.com/watch?v=SWG_dCwjKLQ




Wednesday, 30 November 2011
Gaming is huge...




                              http://www.youtube.com/watch?v=SWG_dCwjKLQ




Wednesday, 30 November 2011
Gaming is huge...
                                     Online Gamers

                              55% - Women

                              45% - Men

                              More active socially both on and offline
                                                        Harris Interactive Survey Nov 2011




                                http://www.youtube.com/watch?v=SWG_dCwjKLQ




Wednesday, 30 November 2011
Facebook Effect




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Global Dominance




Wednesday, 30 November 2011
Global Dominance




Wednesday, 30 November 2011
Wednesday, 30 November 2011
EcoSystems




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
http://www.geek.com/articles/mobile/apples-1988-vision-of-the-future-2011115/




Wednesday, 30 November 2011
Wednesday, 30 November 2011
The End of
                                Free?




Wednesday, 30 November 2011
The end of free?




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Interaction with devices




Wednesday, 30 November 2011
Interaction with devices




                              http://www.youtube.com/watch?feature=player_embedded&v=5dlUi3DnrzA




Wednesday, 30 November 2011
Interaction with devices




Wednesday, 30 November 2011
Interaction with devices




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Collaborative Consumption




Wednesday, 30 November 2011
Collaborative Consumption




Wednesday, 30 November 2011
Collaborative Consumption




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Collaborative Cures




Wednesday, 30 November 2011
New forms of ecommerce




Wednesday, 30 November 2011
New forms of ecommerce




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Data Science


Wednesday, 30 November 2011
Data Science


Wednesday, 30 November 2011
Data Privacy?
                        Science


Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
The Future of Search?




Wednesday, 30 November 2011
The Future of Search?




Wednesday, 30 November 2011
http://html5demos.com/   http://html5.redbull.com/


Wednesday, 30 November 2011
Augmented Reality




Wednesday, 30 November 2011
Augmented Reality




Wednesday, 30 November 2011
Augmented Reality




Wednesday, 30 November 2011
Augmented Reality




         http://www.wired.com/beyond_the_beyond/2011/04/augmented-reality-aurasma/




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Professor Harald Haas, Edinburgh University




Wednesday, 30 November 2011
2128 individual addresses available


       340,282,366,920,938,463,463,374,607,431,768,211,456




Wednesday, 30 November 2011
Internet of Things




Wednesday, 30 November 2011
Internet of Things




Wednesday, 30 November 2011
Internet of Things




Wednesday, 30 November 2011
Internet of Things



                                 A Smarter Planet




Wednesday, 30 November 2011
Internet of Things



                                 A Smarter Planet



            http://www.youtube.com/watch?v=sfEbMV295Kk


Wednesday, 30 November 2011
http://www.youtube.com/embed/pocvkqlcyog?feature=player_embedded




Wednesday, 30 November 2011
http://www.youtube.com/embed/pocvkqlcyog?feature=player_embedded




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
http://www.microsoft.com/office/vision/


Wednesday, 30 November 2011
The rate of change has outpaced
                         the yearly review




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Not simple Cause & Effect




                      |          |


Wednesday, 30 November 2011
Digital Marketing
                                         The Social
                                            Web



       Awareness              Consider            Engage




              Beyond control?




Wednesday, 30 November 2011
Data is the new oil




Wednesday, 30 November 2011
Execution beats clever campaigns
                      or latest channel




Wednesday, 30 November 2011
Digital Marketing is time consuming




                          Swapping media costs for labour costs



Wednesday, 30 November 2011
On-going training is needed




Wednesday, 30 November 2011
The digital journey
               Cluttered      Systems and processes tactical and
                              single channel driven


               Considered Individual systems customer focused but
                          lack links cross-channel


               Capable        Integrated systems but not fully
                              harnessed cross channel


               Cultural       Fully integrated systems and processes
                              harnessed across channel


                                                        Foviance 2011

Wednesday, 30 November 2011
Wednesday, 30 November 2011
Heard it all before?




Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011
Wednesday, 30 November 2011

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Future of digital presentation