Future of media final

The document discusses future trends in media such as digitalization, faster lifestyles, and increasing demand driving changes in the media landscape. It notes that the platform for media is becoming less interesting than the content itself. Statistics are presented on television, radio, and print media audiences from 2016 and earlier, showing declining consumption times. The document promotes further discussion on trends in media and how to engage audiences more effectively across different platforms and stages of awareness, consideration, and advocacy. It provides contact information for the author to discuss these issues in more detail.