G-Shock 3D Branding Exercise
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This document proposes a new brand concept called "Extreme Armor" for underwater extreme sports. It would target the underwater extreme sports market by providing protective gear. The concept aligns with the current brand's vision of being tough, hardcore adventure gear and expands into a new market and product offering underwater sports protection. It suggests the new concept provides both a new sport experience and protective product to engage in underwater activities more ruggedly.
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G-Shock 3D Branding Exercise
- 1. Pablo Soler – Alejandro Rios – Juan Esteban Rangel
- 2. * Current Brand's vision * Personality * Lenguage
- 5. The New Proposal The Armor for Rough Seconds !!!
- 6. TExtreme Armor Hard Core Adventure Rugged Blood Aqua Xtreme Extreme Armor Hard Core Adventure
- 7. Rugged Blood Hard Core Adventure Extreme Armor Aqua Xtreme
- 8. So, you think you’re tough enough for underwater?
- 9. G-PREASSURE
- 10. Your blood will only attract other G-SHARKS!
- 11. Market
- 12. Benefits. 1. The new concept is aligned with the current brand's vision. 2.There is a clear opportunity to explore the underwater extreme sports market. 3. The new concept is both a new experiences (sport) and product (devise)
- 13. Thank you!