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G322 Institutions and Audiences: Video Games


The areas your exam question will be based on will be the following;

   1. Production

   2. Distribution

   3. Marketing

   4. Consumption

   5. Exchange

The question will also include a technical term which you will need to refer to. These include
the following;

   1. Media Convergence

   2. Technological Convergence

   3. Proliferation

   4. Synergy

   5. Media Ownership

Past exam question example:

Discuss the importance of cross media convergence and synergy in production and marketing?

Remember

   •   When answering the question you must make sure you refer to both your case studies (Red
       Dead Redemption and you chosen game).

   •   Stick to the areas that are in the question ONLY. So, for the question above only discuss
       PRODUCTION and MARKETING in terms of MEDIA CONVERGENCE and SYNERGY.

   •   Always use EXAMPLES from the two games you have studied to back up your points.

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G322 video games notes

  • 1. G322 Institutions and Audiences: Video Games The areas your exam question will be based on will be the following; 1. Production 2. Distribution 3. Marketing 4. Consumption 5. Exchange The question will also include a technical term which you will need to refer to. These include the following; 1. Media Convergence 2. Technological Convergence 3. Proliferation 4. Synergy 5. Media Ownership Past exam question example: Discuss the importance of cross media convergence and synergy in production and marketing? Remember • When answering the question you must make sure you refer to both your case studies (Red Dead Redemption and you chosen game). • Stick to the areas that are in the question ONLY. So, for the question above only discuss PRODUCTION and MARKETING in terms of MEDIA CONVERGENCE and SYNERGY. • Always use EXAMPLES from the two games you have studied to back up your points.