Game Design - Monetization
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The document outlines various monetization strategies used in games, including revenue generation through in-game purchases and subscriptions. Key concepts discussed include virtual currencies, consumables, premium content, and advertisement models that help developers monetize their games. It emphasizes the importance of micro-transactions and the conversion rates of paying versus non-paying users.
Game Design - Monetization
- 2. MONETIZATION The means in which a game produces revenue, by applying game mechanics that make players pay with actual money ARPU / ARPPU kDAU LIFE TIME VALUE Average Revenue Per The revenue generated The Revenue generated by Player (monthly) by every 1,000 daily a player during his life time active users in the game
- 3. CURRENCY Digital games use a variety of virtual resources, used by players to purchase in-game goods, trade and nurture their game play SOFT CASH HARD CASH JUST CASH! Game world currency. Currency used to Direct cash payment is Acquired by purchase premium goods becoming a popular performing actions and services. Acquired by choice in virtual games within the game spending real money
- 5. VIRTUAL GOODS In-Game items/assets that have a unique visual or functional value within the game world. Purchased by conducting Micro Transactions VANITY UTILITY CONSUMABLES Goods with a visual Virtual Items that have a Utility goods consumed aspect only; Capes, game-altering effect: upon usage, having a time- Clothware, Tattoos, Boots that grant speed, limited effect on the game emblems, etc Weapon, etc (potions, boosters, etc)
- 7. PREMIUM CONTENT Top Quality game content, deprived from Freemium users. Offering a unique visual or utility incentive EYE-CANDIES GAME LEVELS CONTENT! Portraits, symbols, Unique game areas or Actual premium content emblems, backgrounds and levels that can only be such as music tracks, video visual assets accessed by premium clips and inside stories users
- 9. RULE OF CONVERSION When dealing with Micro-Transactions, Only a small amount of players will actually convert to become paying users 90 9 non paying paying users 1 power users $0 $5-$60 $100-$1000
- 10. CONSUMABLES Limited quantity goods, used by players to affect gameplay and bend the rules Can be limited by time-frame or Quantity BUFFS HEX REGENERATOR Buffs are positive Hex are negative effect A consumable that effects applied on the applied on opponents regenerates a lost attribute player or his comrades (slowing or weakening (health, energy, etc) them)
- 12. RESOURCES A gameplay unit, used to measure/limit the amount of activity a player can conduct in every game session PLAY MORE QUICKENING Usually used in skill games, Play- A quickener enables a player to bypass More resource enables a player to “grinding” and access game content conduct more game sessions upon instant gratification (Energy, Coins, Tokens, etc)
- 14. PETS & AVATARS Virtual beings controlled by the player, offering Vanity and Utility game-value DRESS UP NURTURING PROGREESSION Many pets enable precise Pets may require feeding, Advanced systems may customization: clothware, grooming or other means offer a complete hair/fur, color scheme, of nurturing requiring leveling, XP and accessories, etc consumable goods evolution paths for pets
- 16. SUBSCRIPTION A monthly fee paid by a player, entitling access and free usage of the game BUNDLES PRICE POINTS Subscription is usually purchased in Reduced Price points are assigned to bundles of 1,3,6 and 12 months, each bundle, offering a major each offering a reduced price point incentive for long-time offerings
- 18. ADVERTISEMENT Advertisement is a common monetization engine for numerous games, enabling developers to monetize returning traffic CPM / CPC CPV / CPA / CPI OFFER WALL Monetize each 1000 Monetize specific actions Reward players with impressions or every conducted by players, virtual resources by individual click such as watching a video requiring them to fulfill or installing an application real-world tasks
- 20. FEE MODEL Fee-Based games enable players to purchase the game for a one time fee, ranging between $0.99-$19.99 TRY BEFORE U BUY MICRO TRANSACTION A sale technique, enabling A technique in which “layers” players to test the game for a of the game (levels, worlds, limited period prior to purchase etc) are sold for minimal fees
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