GameFounders: The Global Game Gccelerator
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The Global Game Accelerator is a 3 month program that provides mentoring, seminars, playtesting, and pitch opportunities to help 7-10 selected game development teams. It connects teams with over 70 mentors from companies worth over $100 billion total. Throughout the program, teams receive 1-1 mentorship, participate in weekly seminars, pitch their games twice a month, and go on instructional trips. At the end, teams pitch their games at Demo Days in multiple cities. The Accelerator has supported 28 teams total with a portfolio of 27 studios, 100% still operating, that have received over $1.5 million in follow up investment.
GameFounders: The Global Game Gccelerator
- 1. In The Global Game Accelerator MSC Malaysia Creative Industry Dialogue Q2 2015
- 2. MENTORS 1:1 meetings with over 70 mentors SEMINARS Business behind the games PLAYTEST DAYS different groups twice a month BOARD MEETINGS every second week to keep track PITCH DAYS Every week until Demo Days DEMO DAYS 1 local, 1 regional, 1 international INVESTMENT PROGRAM FOLLOW-UP SUPPORT •3 month program THE ACCELERATOR Solicit applications using online portal 7-10 teams selected
- 3. CURRENT PORTFOLIO 27 studios in portfolio, 100%of them still operating • 67 countries in applications • 16 countries in portfolio •79% mobile games • 85% studios making revenue • 85% studios launched original IP • 37% signed publishers/investors • 134 full time jobs FUND IN ESTONIA 2012-2014 EW MALAYSIA PROGRAMS 2015- 2017 Launch fall 2015 in KL
- 4. THE PAST 400+ applications 67 countries 4 Programs 28 Total Teams in Portfolio
- 5. MENTOR NETWORK from companies collectively worth over $100 billion
- 6. MENTORING The teams get the benefit of the Mentor’s time through seminars and one-one-ones
- 7. ONE-ON-ONE Spending time one-on-one with each team answering questions and giving tailored advice
- 8. LIVELY DISCUSSION Each team has difficult decisions to make on strategy
- 9. KEY QUESTIONS Publishers • Does not take equity • Takes share of revenue • Focus on one game • Success measured by game performance Investors • Takes equity percentage • Provides capital for development • Emphasis on portfolio • Success measured on company performance
- 10. PITCHING Key element in a team’s success – learning to pitch to an audience
- 11. PITCHING Nervewracking for the teams to be put in front of Publishers and Investors
- 12. • 3 minutes, 10 slides approx • 15 second: The Party Pitch • Practice, practice, practice… • Decide what you want: investment vs. publishing PITCHING PRACTICE
- 13. Be Bold Be Clear Be Memorable PITCHING MANTRA
- 15. Video is the New Powerpoint PITCHING STYLE
- 18. PLAYTESTING Teams get time with their potential audience gaining valuable feedback
- 19. PLAYTESTING Participants are encouraged to be honest and brutal in critiquing the games
- 20. INSTRUCTIONAL TRIPS Visits to local developers to get an inside look at a successful developer e.g. Rovio
- 21. DEMO DAYS End of the Program going on the road to Pitch Tallinn, Helsinki, Malmo and San Francisco
- 22. ALUMNI SITE
- 23. PORTFOLIO SITE
- 24. • monthly reporting • intros to publishers • support with closing deals • weekly webinars with mentors ACTIVITIES-OTHER
- 25. KEY ACHIEVEMENTS Some KPIs from the Estonia Fund 2012-2014 27 studios in portfolio, 100%of them still operating • 67 countries in applications • 16 countries in portfolio •79% mobile games • 85% studios making revenue • 85% studios launched original IP • 37% signed publishers/investors • 134 full time jobs • >€1.5m in follow up investment