This document discusses the important elements of gamification, including rewards, status, achievement, assertiveness, and competition. It explains how these elements appeal to human psychological needs and can be used to encourage customer participation and contribution. Rewards can include virtual items or real discounts and gifts. Status systems use rankings and levels to motivate striving for advancement. Achievements provide a sense of accomplishment through visible progress and mission completions. Gamification aims to turn customers into fans by satisfying their psychological desires.