Gamification of the volunteer programs management
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The document discusses using gamification techniques to manage volunteer programs for the 2014 Sochi Olympics. It notes that as the Olympics approach, there is a need to coordinate volunteer work and training while also boosting interest in the Games. The volunteer training program for Sochi 2014 incorporates game elements and activities, such as an educational web portal. Gamification can motivate volunteers and audiences by tapping into human desires for self-improvement and contribution to a common cause. Mechanics like achievements, leaderboards and communal discovery are discussed as ways gamification can increase engagement.
![SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Why do people engage in volunteer work?
Daniel Pink, writer: this pattern of behavior is quite simple to prove: it's a desire for self-
improvement, self-perfection, combined with the opportunity to contribute to the common cause.
[ purpose motivation ]](https://image.slidesharecdn.com/random-130516171117-phpapp02/85/Gamification-of-the-volunteer-programs-management-4-320.jpg)
Gamification of the volunteer programs management
- 1. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» Игрофикация в менеджменте волонтерских программ V International Student Conference «STUDENTS SCIENTIFIC RESEARCH IN TOURISM AND SPORTS MANAGEMENT» Gamification of the volunteer programs management Марина КРУГЛОВА студентка 4 курса «Связи с общественностью» Сергей ЧЕРЕМШАНОВ к.э.н., доцент Marina KRUGLOVA a fourth-year student The Public Relations course Sergey CHEREMSHANOV PhD, Associate professor
- 2. Countdown to the start of the Olympic Games in Sochi crossed the mark of 300 days. Currently, there is a need to coordinate the work of the volunteers, the quality of their training in the status of the Games staff, and at the same time there is a need to stimulate the audience's interest for the Games in order to increase sales of tickets for the competitions. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» 1000 days to go 500 days to go 300 days to go 100 days to go Ready Set Go Timeline Sochi 2014
- 3. Let the gamification begin! This term means the use of game tools, game approaches in various processes. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» an organization an internal environ
- 4. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» Why do people engage in volunteer work? Daniel Pink, writer: this pattern of behavior is quite simple to prove: it's a desire for self- improvement, self-perfection, combined with the opportunity to contribute to the common cause. [ purpose motivation ]
- 5. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» Why do people engage in volunteer work? Douglas McGregor, social psychologist: X-Y motivation theory of two fundamental approaches to managing people. Many managers tend towards theory X, and generally get poor results. Enlightened managers use theory Y, which produces better performance and results, and allows people to grow and develop.
- 6. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» Volunteer management: an educational component Lee Sheldon, an American video games screenwriter and professor of Bloomington University in the state of Indiana. He is one of the first to appreciate the possibility of learning as a game.
- 7. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» The training program for Olympic volunteers Sochi 2014 The program is full of game-elements and involving activities. Now the volunteer centers in Russia continue the selection of volunteers. Accepting applications of candidates is completed and a training program started. Its first stage is called "My Games", it's an educational intensives in which coaches teach volunteers in accordance with а single standard including innovative gaming techniques.
- 8. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» Volunteer program Sochi 2014 is supported and enhanced by an educational web portal, launched in April 2013.
- 9. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» Experience The interaction of the organization with the target consumer through the game concept is reflected in the resources of the London Olympics. Mobile apps and sports video games became one of the key drivers of the summer Games popularity.
- 10. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» How does gamification achieve its magic?
- 11. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD» How does gamification achieve its magic? Game Mechanics achievement: a representation of having accomplished something; cascading information theory: information should be released in the minimum possible snippets to gain the appropriate level of understanding at each point during a game narrative; communal discovery: working together to solve a riddle, a problem or a challenge; leader-boards: the rankings of all individuals in a micro-set and many other.
- 12. SOCHI STATE UNIVERSITY Volunteer Training Center «FORWARD»
- 13. Thank you! (now, go out there and invent new games!) twitter.com/MarinaKruglova marin.kruglova@gmail.com Connect us twitter.com/VolunteersSochi sochi-volunteers@yandex.ru Our blog on Tumblr. Read in English soon! forwardnews.tumblr.com