Gateway Place LAMP Slides
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This document outlines ways for local businesses to partner with an apartment community to market to potential new residents touring the apartments. The apartment community offers to feature partner businesses in their tour apartments and promotional materials in order to introduce new residents to local shopping, dining and activity options and strengthen both businesses by attracting more local residents to the area.
Gateway Place LAMP Slides
- 1. Everyday, area visitors looking for a new place to live tour our apartment communi8es. . When we lease – we BOTH gain a new local resident! When they choose another area – we BOTH lose!
- 2. Our marke8ng dollars target NEW local area residents. Your target market IS the local area resident.
- 3. By adding OUR ameni8es with YOUR great place to shop, eat or play we mul8ply our joint opportuni8es to aIract new local residents!
- 4. Join our apartment tour as a Featured Business! We will stage your marke8ng for FREE in each tour apartment! We’re excited to connect our new residents with great places to shop, eat & play locally!
- 5. Do you have printed marke8ng materials? Get it out of the box and featured for FREE in our tour apartment! We’d like to display your logo shopping bags, current coupons, marketing specials, business cards, to-go menus, take-home brochures or postcards in each of our “tour” apartments. Become a Gateway Place Local Area Marke8ng Partner
- 6. Bring us your current coupons or marke@ng specials for pick up by future residents along their tour. Bring us business cards, to-‐go menus, take-‐home brochures or marke@ng postcards. Become a Gateway Place Local Area Marke8ng Partner
- 7. Bring us a special ONE TIME Welcome GiI for your new customer! Print a “Welcome LeLer” introducing your services and team. Connect with NEW Residents! Leave your name and number with new residents with branded marketing tools like pens, magnets, pads, coffee cups or other logo merchandise!
- 8. Monthly Elite Business List: January -‐ New Beginnings / Health and Fitness February -‐ Love March -‐ Luck April -‐ Spring May -‐ Gradua@on / Cinco d-‐Mayo June – Summer July -‐ Independence Day August -‐ Summer Fun/ Picnics September -‐ Back to School October -‐ Fall/ Harvest November -‐ Thanksgiving December -‐ Holidays Reserve your spot as a “Monthly” Feature Business!! Reserve the perfect match for your business on our annual calendar. Here are three more ways you can connect with residents. 1. Provide a giI card for our Early Bird Rent drawing (minimum $20 value) 2. Thank you giIs leI behind with service requests invite residents to enjoy a discount, “Thank you for le`ng us service you – enjoy a special discount from . . .” 3. Provide a flyer in our mailroom and common areas to promote your featured business coupon.
- 9. Thank you for joining our Local Area Marke@ng Partners Bring your marke8ng materials to the Gateway Place welcome center to connect with area visitors and future residents. Together we will aIract great new residents to this area!