GBC Lessons Learned
- 1. Focus on the Entrepreneur, then the Enterprise Many SME/Entrepreneurship courses focus on enterprise related lessons of marketing, finance, branding etc and try to make an entrepreneur an expert in all this. We have found that this doesn’t work without bringing focus on the entrepreneur, his personality and his profile. The entrepreneur brings his personal strengths and weaknesses into the business. His personality be it dominant or conscientious and his motivations be they profit or freedom affects how he/she runs his business and what they focus on and ultimately whether they are profitable. Assessments are a great way of Focusing on results Each lesson in the programme has an asssessment tool that the entrepreneur fills to reveal what gaps they may have in the particular area of business. Seeing those gaps allows the entrepreneurs mind to wrap itself around what it will take to get that particular area fully sorted out and the different aspects that they need to focus on; most of which is covered in the session. The right profile impacts success In order to increase success and impact of the programme the right candidate must be admitted. The programme focuses on growth stage companies with turnovers between KShs 3M and KShs 25M. An entrepreneur must have been in business for a minimum period of two years. Coaching encourages implementation Accountability that is brought about by the coaching session focuses the lessons on the company and its unique challenges thus encourages implementation. The long term and incremental approach weighs in to build virtues in the entrepreneur. Build Value and the Entrepreneur will pay Unlike many funded entpreneurship growth companies our programmes are paid for by the entrepreneur. They pay for it because they see the value that it has for their business. We have also successfully come up with payment structures that are suited to their business. We have found that when they pay for it then implementation is easier and so is attendance. For more information, please contact Chris Odongo, Director, Entrepreneurship Development chris@wyldeinternational.com GBC Emerge – What lessons have we learnt in 4 years from 150 Graduates? Growing from a one man/woman show to a global enterprise