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- 2. WE Pump up the atmosphere with profiled music Communicate your key facilities, sales messages & customer service announcements Help shoppers find the products they need & give advice with relevant seasonal horticultural messages Increase dwell times and encourage revisits Drive footfall around the centre to your chosen promotional spots Provide great music & ambience - No annoying DJ Presenters constantly talking Generate Income from radio ad sales Reduce time - No more changing CD’s & staff music choice – reliable, efficient & very effective
- 3. SOUND MATTERS Sound generates feelings and emotions, feelings and emotions drive behaviour We use sound to influence retail behaviour from increasing shopper dwell times and spend, to providing an ambience that staff really want to work in, creating a positive uplift in their experience and improved customer satisfaction ratings
- 4. INCREASE BRAND AFFINITY 72% say playing good music significantly improves the image of the store
- 5. INFLUENCE BEHAVIOUR 76% believe they can positively influence the behaviour of customers through playing music
- 6. INCREASE DWELL TIMES 60% of shoppers said they would spend more time instore if they hear music they like
- 7. INCREASE SALES “...more than a 33% of customers would be willing to pay 5% more for products & services from businesses that play music”
- 8. INCREASE PRODUCTIVITY 61% of retailers agree that playing music increases employee productivity
- 9. MUSIC Music is a proven media for increasing dwell times No more piped or satellite music Music is profiled to your centre & customers
- 10. MESSAGES Centre Radio provides professionally scripted content & voiceovers to subtly deliver your key messages With full scheduling capability our system will give you the ability to communicate with shoppers in an automated, professional and scheduled manner Direct shoppers to promotional items or provide general signposting Precisely announce closing times and trading hours changes (e.g. Bank Holidays) Enforce policies where required (no smoking) by regular scheduled messages Inform customers of all Facilities & Services Significantly increase sales of Gift Vouchers Deliver increase ROI on sales
- 11. MARKETING Drive footfall to key promotional points Include content from suppliers to support in house promotions & increase product & service awareness Reinforce your current marketing messages Pre promote & build interest in forthcoming events & promotions at your centre Promote by time of day, day of week, or any date parameters
- 12. AT YOUR SERVICE Client area allows instant reporting on music & messaging playlists & ability to add or adapt current messages. Newsletters provide up to date content ideas and news to keep you informed Dedicated account managers and out of hours technical support
- 13. PRODUCTION We have a fully equipped recording suite We can convert existing radio ads We will create & produce an ad for you, with creative, scriptwriting and advice on how to get the most from each campaign
- 14. KEY BENEFITS OF CENTRE RADIO • Provides a low cost & effective communication tool at the point of purchase to help increase in store spend, dwell times, repeat visits and customer retention • Creates a positive ambience and drives footfall • Helps your customers get what they need, and highlights all promotional opportunities • Refreshed content stimulates interest amongst customers and motivation amongst staff • Digital quality and professional sound for your centre. • A clever customer service and branding tool
- 15. GET IN TOUCH 020 8931 9300 WWW.CENTRERADIO.CO.UK SAYHELLO@CENTRERADIO.CO.UK