GE Demo and digital consumption habits
- 1. Founded in 2004 A leading healthcare solution provider
- 3. Specialties
- 4. Target Customers Government Agencies Academic Researchers Hospitals & Clinics Doctors & Physicians
- 5. Geographical Diversity Slow growth in developed markets Continuing strong growth in developing markets, specially in China and India
- 6. Psychographics Premium and value demands (efficiency & quality) Technology-driven High regulation control Providers driven Precision medicine demands
- 7. Media Consumption Virtual events for continuing medical education Read Medical News Online Medical Print Journals (Prints) Medical Supplies through Search Engine Search for medical supplies/devices online
- 8. Media Consumption 90% 31% 21% 11% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Prints Digital Reproductions website tablet application smartphone application How physicians read medical journals Almost half of physicians read journals online and print editions. However only 10% of them only use digital platform to read journals. http://us.kantar.com/business/health/kantar-media-health-data-on-physician-media-consumption/
- 9. Social Media Twitter (consumer facing) Relatively high Twitter consumptions by end users. Doctors use it as news sources LinkedIn (customer facing) Connecting with coworkers and following industry leaders
- 10. Physicians’ Social Media Usage
- 11. Physicians’ Digital Tools Usage
- 12. Key Findings and Takeaways Primarily target: physicians who are early Tech adopters. Physicians are adopting social platforms! Patient/Consumer as Customers: Let them be the advocates for GE Collaborating with opinion leaders to provide reviews to peers and patients.
- 13. References • http://www.pm360online.com/do-docs-notice-ads-new-research-on-doctors-helps-find-path-to- engagement%E2%80%A8/ • http://blog.srds.com/blog/healthcare/healthcare-insights-how-physicians-read-consume-medical- journals#sthash.p7wHtwVg.dpuf • GE 2013 Annual Report — Form 10-K - GE.com • GE Healthcare Global Industrials Conference http://www.ge.com/sites/default/files/ge_webcast_press_release_03192013_0.pdf • http://mdigitallife.com/how-are-physicians-using-social-media/
Editor's Notes
- #2: Founded in 2004 and headquarters in UK . GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries. http://www3.gehealthcare.com/en/about_us
- #3: GE is a longtime leader in the medical device industry with an established track record and commitment to research and development. Emerging economies such as India and China are expected to be the next growth frontier for the healthcare industry as the penetration levels for various healthcare products and services in these markets are far below global levels. GE has established a strong presence in these key markets and the company will likely be able to capitalize on this growth potential while continuing to introduce innovative products to the market. GE Healthcare's market share was 6.4% in 2013. We currently anticipate this to remain stable through the Trefis forecast period. If however, the company's market share rises to around 9% by the end of the Trefis forecast period, then there could be a potential upside of around 2% to the Trefis price estimate for General Electric's stock.