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Michael Durwin's presentation discusses how to create buzz-worthy content and generate online buzz for $0 by leveraging existing resources, assigning content creation tasks, identifying places to share content like social media outposts and influencers, supplying those outposts and influencers with shareable content, getting people connected, monitoring engagement, and responding to feedback. The key is creating entertaining, emotionally engaging content and spreading it widely through your own efforts and by empowering others to share it organically.
Geekend presentation
- 1. Creating Buzz: TM Why & How #buzzworthy
- 2. MICHAEL DURWIN Director of User Experience and Marketing At Boston Technologies
- 3. MICHAEL DURWIN 1st web site created 1993 1st web video 1994 1st social media campaign 1995
- 4. MICHAEL DURWIN Clients Comcast, HBO, Reebok, NBC, Liberty Mutual, ABC, Microsoft, GMC, Deloitte, Coca-Cola, ESPN, Disney, Amazon
- 5. MICHAEL DURWIN Awards Emmy Award NIAMIC Multicultural Award Bell Ringer PR Award Mobile Development Award 2 Silver Mark Awards #7 Most viewed video on AdAge.com Adobe Site of the Week W3C Expert on Scalable Vector Graphics
- 6. #buzzworthy
- 7. #geekend
- 8. #dma2011
- 9. Weird
- 10. Personal
- 11. Relevant
- 12. Important
- 13. Sad
- 14. Valuable
- 15. Shocking
- 16. Educational
- 17. Addictive
- 18. Funny
- 19. Share?
- 20. Sharable!
- 21. Weird Personal Relevant Sharable = Important Sad Valuable Shocking
- 22. Boring Bland Sharable =/ Generic Mundane Old
- 23. Sharable = #BuzzWo
- 24. Does your online presence have buzz- worthy content?
- 25. Then why would anyone visit it, share it, or come back to it?
- 26. There are 4 types of people
- 27. There 4 are types of Your people: Family
- 28. There 4 are types of Your Colleagues people
- 29. There 4 are types of Your friend Their friend people
- 30. There 4 are types of People you've never people heard of
- 31. Once you, your colleagues, family & friends have visited your site...
- 32. Once you, your colleagues, family & friends have visited your site... Why should they come
- 33. Once you, your colleagues, family & friends have visited your site... Why should they come
- 34. Once you, your colleagues, family & friends have visited your site... Why should they come back?
- 35. NO!
- 39. They want something to share! (Psst... and
- 40. What kind of
- 47. What kind of DATA
- 51. BTW:
- 52. How does buzz-
- 53. How does buzz- 56,677
- 54. How does buzz- x My Facebook:
- 55. Amplification 1 article + 1 True Reach = 29+
- 56. Why do you care about sharing?
- 57. Why do you care about sharing?
- 58. Why do you care about sharing?
- 59. Why do you care about sharing?
- 62. How does buzz- Traffic Awareness Search Engines
- 63. How does buzz- Traffic Awareness Search Engines $ $
- 64. How do you use buzz- worthy content for Search Engines, Blog WORDS News
- 65. How do you use buzz- worthy content for Search Engines, IMAGES Blog News
- 66. How do you use buzz- worthy content for Search Engines, Blog VIDEO = Twitter YouTube
- 67. How do you use buzz- worthy content for Search Engines, Foursqu LOCATI are Gowalla
- 68. How much will this Cost? (pay attention)
- 69. $0
- 70. How do you create buzz-worthy 1. Leverage your resources 2. Assign tasks 3. Look for opportunities content for 4. Identify outposts 5. Supply outposts $0? 6. Identify ambassadors 7. Supply your ambassadors 8. Make your stuff sharable 9. Get people connected
- 71. Your resources: Your staff, coworkers, customers, fans, connections
- 72. Assign tasks: Taking pictures Shooting video Tweeting Updating Facebook Blogging Updating your site
- 73. Identify outposts: Facebook Twitter Google+* YouTube Flickr Vimeo MySpace Ustream
- 74. Identify ambassadors: Your customers/fans (especially the young and/ or passionate ones)
- 75. Supply your outposts: Blogs Images Video Tweets Infographics Status updates RSS feeds
- 76. Supply your ambassadors: Blogs Images Video Tweets Infographics Status updates RSS feeds
- 78. Make your Put your content EVERYWHERE stuff sharable:
- 79. Make your Put your content EVERYWHERE stuff Add buttons to sharable: EVERYTHING
- 80. Make your Put your content EVERYWHERE stuff Add buttons to sharable: EVERYTHING
- 81. Make your Put your content EVERYWHERE stuff Add buttons to sharable: EVERYTHING Tell EVERYONE about it
- 82. What else?
- 83. What else? Monitor and Respond
- 84. What else? Monitor and Respond MONITOR and RESPOND
- 85. What else? Monitor and Respond MONITOR and RESPOND MONITOR
- 86. What else? Monitor and Respond MONITOR and RESPOND MONITOR AND
- 87. What else? Monitor and Respond MONITOR and RESPOND MONITOR AND RESPOND
- 88. QUESTIONS?
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