Gemalto issue 1_2013
1 like2,389 views
This document summarizes how trees in the Brazilian Amazon are being fitted with cellular devices that send text messages to alert authorities about illegal logging activity. The devices, called Invisible Tracck, were developed by Cargo Tracck using technology from Gemalto. They allow trees to be monitored remotely and "talk" by sending messages when they are cut down or disturbed, helping authorities crack down on illegal logging in the environmentally important Amazon rainforest.
![Society_ Digital natives
A
s 21-year-old university learning. Twitter is absolutely normal
students across the as part of daily life; it’s just another
globe begin to cram for part of the world they inhabit.”
their final exams, they Writing on the Scientific American
are probably not aware that they blog, teachers Jody Passanisi and
share their cohort year with a project Shara Peters claim that the gap
that came of age a long time ago. between digital natives and digital
They will be the first generation of will work for their students now. But immigrants has widened in the past
graduates who were born at the same that assumption is no longer valid,” decade. According to the authors, the
time as the World Wide Web, which writes Prensky. “Today’s learners children they teach pick up and use
Tim Berners-Lee switched on at the are different.” technology quickly and instinctively.
CERN particle physics laboratory in Prensky, however, challenged “Many students today – those
Switzerland in August 1991. When the alarmist view that children who have access to these
1991
they receive their certificates in front growing up on a diet of video games technologies – can edit
of faculty, family and friends, they and downloadable music had short professional-appearing
will arguably be the first true “digital attention spans. “There is no reason homemade movies on
natives” to enter the workforce. that a generation that can memorize iMovie, improving the
Given the social, political and over 100 Pokémon characters with quality of their work
economic changes the internet has all their characteristics, history beyond anything that
wrought in its short existence, this and evolution can’t learn the was close to being The year the
moment is hugely significant. But
what does it mean for the young
names, populations, capitals and
relationships of all the … nations in
possible a few years ago,”
they write. “Most will
World Wide Web
people themselves, their potential the world,” he wrote. “It just depends probably know which was switched on
employers, and society as a whole? on how it is presented.” Where tablet app to use to keep track
Mark Prensky coined the term computers have been used in schools, of their homework
“digital natives” in a 2001 article teachers report that, used correctly, assignments, and even
for MCB University Press, “Digital technology encourages “self-directed how to make flashcard-like study
natives, digital immigrants.” He learning,” which is second nature to aids to help them when they study.”
addressed the difficulties faced by the digital natives. But there are still lessons that these
“immigrants”: teachers who learned “The real revolution of e-learning students can learn from those who
their craft before the communication is on negotiated learning,” says Tim are old enough to remember doing
revolution of the internet and cheap, Allen of educational distribution research using books or microfiches
ubiquitous IT tools. specialist AdvTec. “In this at the library.
“Digital immigrant teachers environment, shared knowledge is “Our students have no frame of
assume that learners are the same as at the forefront of learning. [They reference of a ‘pre-internet’ world,”
they have always been, and that the share] their thoughts with others Passanisi and Peters write. “They are
same methods that worked for the via blogs, wikis and constant accustomed to working with intuitive
teachers when they were students communication about what they’re electronics that provide instant
gemalto.com 13](https://image.slidesharecdn.com/gemaltoissue12013-130326155105-phpapp01/85/Gemalto-issue-1_2013-13-320.jpg)
![Society_ Digital natives
gratification, and when they are not
“They share their able to be ‘done’ quickly, they tend
thoughts with to become discouraged.”
As the students Prensky wrote
others via blogs, about in his article become job
seekers, however, it’s becoming
wikis and constant obvious that, despite having had
plenty of time to prepare, many
communication companies, both large and small, still
struggle with the demands of the
about what they’re now grown-up digital natives as
both customers and employees.
learning” Tech as social enabler
Katie Bacon has been a youth and
community practitioner for a decade,
helping disadvantaged children and
victims of drug abuse in the US,
Canada, Japan and the UK get back
into the job market. She first became
aware of how young people use
the internet in 2005, noticing that,
while many of her most vulnerable
charges had transient physical lives,
the digital lives they had built on
Pi in the sky Bebo or MySpace were one of the
few constants. By learning how to
One of the biggest and most unexpected communicate with troubled young
successes of 2012 was the Raspberry Pi. people in a format that suited them, with your clients when different
In the age of affordable tablets, with their Bacon was able to build up trust people are working in offices all over
deceptively sophisticated and user-friendly and understanding in a way that her the world?” Bacon asks. “Do your
interfaces, the idea that a US$25 circuitboard colleagues sometimes struggled with. employees know how to manage
with a rudimentary PC processor and unrefined
Bacon now runs Online Youth conflict and be considerate when
Linux operating system would catch on
Outreach in the UK, teaching young conversing online?”
seemed unlikely.
people how to use the internet to Businesses have been slowly
Designed as a low-cost tool for introducing
create, as well as consume, content adapting to the needs of digital
school pupils to programming concepts, the
and see it as more than a social natives over the past decade, but as
Raspberry Pi aims to address the fact that
tool. She also runs workshops for Nichole Kelly, president of social
digital natives are growing up knowing how to
recruitment agencies and businesses media analysis firm SME Digital,
use technology and apps, but not how to code for
them – a problem flagged up by tech luminaries
that want to engage with a young, points out, the process is far from
such as Google Chairman Eric Schmidt. digitally aware audience. over. She says one of the biggest
Initially, the Raspberry Pi Foundation thought “Businesses are spending hundreds cultural changes that companies
it would sell about 100,000 devices in its first of thousands of pounds trying to have to understand is that, for the
year, but such has been the enthusiasm from interact with this audience,” says new workforce, flexible working
educational establishments and homebrew Bacon, “but often they don’t even and home working aren’t enough to
hackers that it now looks likely to break the know the right questions to ask.” accommodate their expectations.
million-sales mark within 12 months. She says that many organizations Used to thinking digitally and
suffer as a result of senior managers globally, the brightest and best
not understanding opportunities want to literally choose their work
within the digital native generation, surroundings for themselves.
and young, inexperienced employees “Citrix [an American software
who can’t communicate their ideas company] was early to recognize
successfully. Digital natives also raise this movement and created the blog
interesting new HR questions that Workshifting to support all of us
Bacon sets out to answer. digital nomads and allow us to chart
“If you’re an international our journey,” she says.
organization, how do you create a “Personally, I think this is the
localized touchpoint of engagement most important change that is going
14 The Review](https://image.slidesharecdn.com/gemaltoissue12013-130326155105-phpapp01/85/Gemalto-issue-1_2013-14-320.jpg)
![to slap Corporate America in the ethical dimension to dealing with the
face, and turn around and do it again. amount of information that digital
There is a wave of employees who natives voluntarily surrender.
want to be free to move about the As Katie Bacon at Online Youth
country, or, better yet, the world. Outreach puts it: “Going on to
We want to be able to travel and live someone’s personal, public profile can
in a perpetual ‘workcation’”. be like going into their house without
Citrix justifies its commitment their permission.”
to the “workcation” philosophy by IT departments must address
pointing out the immediate benefits the challenging of keeping sensitive
to employers, including high staff corporate material safe, but the most
retention and savings on commuting advanced companies don’t restrict
costs. “Millennial workers appreciate access to social networks. Instead,
[workshifting] as a way to work they educate their employees about Simply having a computer in
on their own terms,” explains Kate how to stay safe and have easy-to- class doesn’t mean you are
Lister, who researched a white paper understand social media guidelines.
for Citrix on the subject. Intel, for example, asks its smarter, cleverer or better.
If there’s one issue employers employees to use their own names on It’s what you do with that in the
should be aware of, however, it’s social media, disclose vested interests
security. Bruce Schneier, Chief and follow basic etiquette such as
process of learning that makes
Security Technology Officer for treating competitors with respect. a difference.
British Telecom, has long warned Reasonable rules such as these are far
that services such as Facebook are more effective than a more draconian Tim Allen, director, South Africa
eroding young people’s sense of approach to social media – which
personal privacy. can also drive digital natives to other,
This raises two important issues more enlightened organizations.
for employers to consider: first, there
is a need to educate young workers Seismic shift
about the importance of security and Digital natives bring optimism,
not sharing; and, second, there is an energy and a sense of change to the
gemalto.com 15](https://image.slidesharecdn.com/gemaltoissue12013-130326155105-phpapp01/85/Gemalto-issue-1_2013-15-320.jpg)
![Society_ Digital natives
Generation Y in the workplace
Christina Allen, Director, Product Management at LinkedIn in the US, gives us her insights
into the habits of digital natives from the professional social networking site’s perspective
How do you define “digital natives”? them. They miss access to their social people they’ve met at school and in
An interesting trend we’re seeing with networks and the real-time information. their professional experiences.
college students is how social tools They use email for work purposes,
are eroding use of the standard suite of but I have to text my daughter to ask Are there skills that digital natives
products that older generations used her to read her emails – it’s not her typically lack in which they could
to organize and manage their lives. native habitat. Another characteristic of be trained?
Calendars, phones and email are “back- digital natives is that they seem much I think of our industry as having three
up” tools for this generation. Social more willing to switch to new tools. distinct waves. There were the years of
tools provide real-time information Most often, this is not driven by an hardware and “golden master” software.
about “what’s happening now” – assessment of features, but rather, they Software was hard to build, and we
whether it’s a deadline, party, news follow their friends wherever they go. adopted tools and processes from
or gossip. large-scale, complicated manufacturing
That said, attaching “digital native” to What are the benefits to employers of industries. Because it was difficult
a specific generation may not be totally hiring digital natives? What tips do you and expensive to create software, we
accurate. When I started my career, I have for recruitment and retention? did a huge amount of upfront work to
was a native of a place saturated with We still haven’t cracked the nut inside understand our markets, customers
email, calendars, word-processing the workplace regarding use of social and competitors.
software and paint programs. Through networking and communication tools. When the internet burst on the
my career, I boarded one of the It’s still an email-driven world, although scene in the mid-90s, many traditional
first boats to a new world of online we have seen wikis and cloud-based industries – photography, publishing,
communities, instant messaging and collaboration make some traction in the banking, shopping – were transformed.
unified communications. In the past past 10 years. Still, these were traditional industries
10 years, I’ve continued my migration Interns and graduates are also living with existing behaviors, regulations,
to the land of social and professional in a world promoting entrepreneurship and customer needs and expectations,
networking, digital media and mobile. and innovation. LinkedIn’s Hack Days so many of the earlier upfront practices
provide a forum for all employees to were still intact.
What expectations do digital natives express their creativity and present The third wave – Web 2.0 – was a
have of their workplace, compared fresh ideas for both customer-facing marked departure from these tried-
to older employees? products and internal tools – some of and-true processes. [Today] too many
People love being experts. Once you which have made it into end-products, companies no longer engage in the hard
know how something works, it’s hard or have seen rapid adoption inside work of strategy, planning, process and
to change to a new way of doing things. the company. Fostering a culture of deep customer engagement. The energy
This actually makes a lot of cognitive innovation is a great way to attract and and innovation that arrives with each new
sense. Old tools and techniques usually retain graduates – and these projects wave of graduates is a great input to the
feel like the most efficient way to get will almost certainly integrate cutting- process, but teaching these “old school”
things done. edge technologies. skills is important for long-term success.
Leveraging this insight, companies
like Apple and Google have made sizable How important is “personal branding” Do employers need to be more explicit
investments in higher education. More to digital natives? about corporate security policies with
than half the colleges in the US use We need to teach each new generation this online sharing generation?
Gmail as their official email provider of professionals how to create and The move to cloud computing, SaaS,
and make Google Apps available for manage their professional brand online and the utter lack of friction for the
free on campus. Students who kick off – and why it even matters in the first transmission of information means
their college career using these tools place. Certainly, a complete and that companies are much more likely
think it’s natural to use cloud-based compelling profile is a first step. to spring leaks than even 10 years
collaboration tools for projects, However, increasingly it’s your online ago. It’s not just the new generation –
and expect fast, smart, integrated activity that will draw attention. We everyone in a company needs ongoing
email services. recommend that members participate training about maintaining privacy,
So, when students enter the in groups, comment thoughtfully on where and when to communicate, and
workplace, they are often surprised articles and posts, answer questions, how to secure hardware, software and
at the “primitive” systems available to and build a strong network of the networking services.
gemalto.com 17](https://image.slidesharecdn.com/gemaltoissue12013-130326155105-phpapp01/85/Gemalto-issue-1_2013-17-320.jpg)
![Trends_ NFC
The
contactless
challenge
Author Mark Alexander Photo toby aimes
Two top London bloggers swapped a haircut, and going to the movies was a “self-made disaster,”
according to MacLeod, after he made the assumption that his
traditional tender for contactless-ready local Odeon accepted contactless payments when it did not. Choo
didn’t fare much better. After trying six cinemas, he described
mobile phones. How did they get on? that particular test as “ridiculously impossible.” It’s a shame, as
W
movie theaters are the ideal environment for contactless, which
hile most of us would dread the idea of being could speed up those long lines for tickets or popcorn.
without cash, two technology bloggers were Indeed, a lack of signage, poorly trained staff and a spending
given a chance to do just that: swap traditional limit of £20 were among some of the obstacles encountered
forms of money for contactless payments. during the test. During one encounter, MacLeod had to educate a
For 10 days in November 2012, Gemalto asked Mobile Industry barman about the capabilities of his contactless-enabled terminal.
Review editor Ewan MacLeod (right) and Jon Choo (left), who Choo eventually made his first contactless purchase at a small
blogs at jonchoo.blogspot.com, to complete a series of tasks using coffee shop, which was the first place he found with clear signage.
pre-paid Samsung Galaxy S III mobile phones fitted with secure, Perhaps not surprisingly, large chains such as McDonald’s and
contactless micro-SIM cards. The objective was to find out who Subway were among the first UK retailers to endorse contactless
would survive best in London without cash or credit cards. payments. They also had well-trained staff and won business
The phones feature near-field communication (NFC) because of their early implementation of the terminals.
technology, which allows you to pay by waving your contactless- Inevitably, this fledgling technology will grow in visibility and
enabled phone or card over a reader. The phones were also availability. “I honestly can’t wait for [it] to take up,” says Choo,
preloaded with Quick Tap – a payment application developed by the eventual winner of the challenge. “Using it was second nature.
Orange and Barclaycard that links the NFC technology with the I am convinced by a contactless and cashless future.”
phone’s SIM card. Combined, the system allows users to pay for Despite coming second and experiencing numerous NFC
items securely at various contactless payment terminals. “wobbles,” MacLeod is also looking forward to the freedom of
For MacLeod, the idea of swiping his phone to pay for things making contactless payments. “It really is brilliant tapping your
was an alluring prospect. “I want ease of use,” he said before the phone, grabbing your sandwich and walking away. I love it.”
challenge. “I want to tap and be done. I also want to look rather
sophisticated by ‘swiping’ my phone instead of my credit card.” To read more about Gemalto’s
Although the pair successfully finished numerous tasks Contactless Challenge, visit
– ranging from buying lunch to sending a postcard – other blog.gemalto.com/telecom or
assignments proved more difficult. Both struggled to pay for scan this QR code
gemalto.com 27](https://image.slidesharecdn.com/gemaltoissue12013-130326155105-phpapp01/85/Gemalto-issue-1_2013-27-320.jpg)
Gemalto issue 1_2013
- 1. Issue 1 2013 Revıew the Meet the digital natives They’re about to change your world why the big apple will isis turn goodbye desks, has joined the big Americans on to hello holograms: data revolution mobile payment? the future office
- 2. Welcome Four in a row! The awards just keep rolling in. In November 2012, for an unprecedented fourth year, The Review was named Best Business-to-Business Title at the CMA’s International Content Mobile’s potential to Marketing Awards. change the world Contributors M obile devices aren’t just for keeping in touch with friends and family – they’re having a real impact on the way we live. From smartphones to embedded devices and connected cities, mobile technology offers convenience, Adam Oxford Adam has been writing about security and entertainment for individuals, companies and governments alike. technology for more than 15 years Mobile is providing some of the most exciting developments in technology. and has been published in dozens Smartphones allow you to pay for your coffee with a single tap; mobile health of newspapers, technology applications bring medical assistance to far-flung communities. M2M devices are magazines and websites. helping to stop illegal logging in the Amazon rainforest, and mobile messaging is changing the way companies communicate with their customers. As our working Kathy Chin Leong patterns change, mobile devices are offering flexible alternatives to the standard working day. Award-winning journalist Kathy The potential of mobile and other technology is staggering – and in this issue, is former West Coast bureau chief we look at just a fraction of the innovations coming out of the industry. for ComputerWorld. She has been Our cover feature looks at the “digital natives” – the young people who have a high-tech reporter for more never known a world without the internet. They’re born thinking globally and than 10 years. are set to make a massive impact on how we work and play. This is a generation to watch, especially those who have been playing with smartphones and tablets Emma Johnson since they could crawl. We head down under to see how Australia and New Zealand are harnessing Emma is a freelance journalist the power of technology to save taxpayer money and improve citizens’ quality whose credits include the of life. Australia’s eHealth program and New Zealand’s igovt portal are just two New York Times, Wired, the Wall examples – and could eVoting be next? Street Journal, Entrepreneur and There’s plenty more inside, including a look at the Isis rollout in Austin MSN Money. and Salt Lake City, New York’s experiment in open data and how manufacturers are making our gadgets greener. I hope you will enjoy Juha Saarinen this issue – and please stay in touch. New Zealand-based Juha Philippe Vallée specializes in tech industry Executive Vice President, Telecommunications, Gemalto and regulatory analysis and investigative journalism, writing for Wired and ITNews, among others. justaskgemalto.com @gemalto linkedin.com/company/gemalto The Review is published by Gemalto Corporate Communications – www.gemalto.com The Review is produced for Gemalto by Wardour, Drury House, © 2013 Gemalto – www.gemalto.com. All rights reserved. 34-43 Russell Street, London WC2B 5HA, United Kingdom Gemalto, the Gemalto logo and product and/or service names +44 (0)20 7010 0999 wardour.co.uk are trademarks and service marks of Gemalto NV and are registered in certain countries. The views expressed by Communications manager, Gemalto Laurence Manouelides contributors and correspondents are their own. Reproduction editor Molly Bennett in whole or in part without written permission is strictly prohibited. Art Director Steven Gibbon Editorial opinions expressed in this magazine are not necessarily Picture research Johanna Ward those of Gemalto or the publisher. Neither the publisher nor production Jack Morgan Gemalto accepts responsibility for advertising content. Production director John Faulkner For further information on The Review, please email account manager Joe Faithfull Cover image: Getty laurence.manouelides@gemalto.com senior account director Tim Turner Creative Director Ben Barrett The Review is printed on 9Lives 55 Gloss & Silk paper. Certified as managing director Claire Oldfield an FSC mixed sources product, 9Lives 55 is produced with 55% recycled fiber from both pre- and post-consumer sources, together CEO Martin MacConnol with 45% FSC certified virgin fiber from well-managed forests. 2 The Review
- 3. 38 Ada Lovelace 18 was called the “enchantress of numbers” In this issue… 4 digital digest 28 solutions Bite-sized information and news Mobile marketing goes mainstream 8 digital bulletin How companies can build Trees that send text messages; stronger ties with customers Japan tests out eCall; Mongolia’s drive to modernize 30 society Big Apple, big data 12 society Behind the scenes at NYC 311 Born digital – the New York program that’s Today’s kids grew up with putting data to good use technology – and things will never be the same 32 digital planet: shopping The latest in contactless 18 innovation and mobile payments around Touch and go 22 the world Austin and Salt Lake City get a mobile-commerce makeover 34 innovation Goodbye plastic, 20 innovation hello bamboo The new way of working How phone manufacturers are The office of the future putting the environment at the heart of production 22 society Island intelligence 36 digital bytes What’s new in tech in Australia The latest news from Gemalto and New Zealand? 38 digital lives 27 trends The passionate The contactless challenge mathematician What happened when Gemalto Ada Lovelace, daughter of Lord asked two bloggers to pay by Byron and the world’s first NFC for 10 days computer programmer 8 27 gemalto.com 3
- 4. Digital digest Near-future tech The annual Consumer Electronics the prototype Samsung Youm front door open or hasn’t got out Show is geek heaven, and the 2013 bendable smartphone. of bed yet. never really used it as a wallet until the other day. It was an While my iPhone has long acted like a second brain, I’d event was no exception. Among the Home automation using machine- And it may have been one of the glitz of Las Vegas, the shiny objects to-machine (M2M) technology smallest things on display, but more than held their own. was another theme, with multiple the Kickstarter-backed Pebble OLED (organic light-emitting vendors demonstrating how we’ll be Smartwatch made a big splash. diode) technology had a big able to remotely control, monitor, Available soon for US$150, it syncs presence, with the flexible, ultra- start and stop everything in our with Android and iOS, showing Paul Mansfield, publisher, Sydney, Australia thin screens seen on everything homes. But it’s not just for fun: notifications for incoming calls, from LG’s 55-inch, 4mm-thin TV Lowe’s Iris Care system will email emails, Facebook messages and easy and surprisingly satisfying process! (yours for a mere US$12,000) to you if an elderly relative has left the tweets on its e-paper display. Read more on page 22 Getty Let’s get more women online Intel wants to double the number of understanding of the internet’s US$90bn of women in developing countries benefits were cited as reasons. who use the internet. It believes a About 600 million women in greater online presence for women developing countries – that’s would benefit their job prospects, 21% – are already online, but Intel The amount the US mobile boosting economic prosperity in wants technology companies payments market will their home countries. to make internet access easier, be worth by 2017, driven The chipmaker, supported by the or even free, on mobile phones, United Nations and the US State which are the most common by growth in proximity Department, interviewed 2,200 way of getting online in many payments, including NFC Source: Forrester Piers Benatar/Panos women in Mexico, Egypt, India developing countries. It also wants and Uganda and found that they governments to work on increasing weren’t using the internet to its full digital literacy among women. potential. Cost, illiteracy and a lack Source: Intel 4 The Review
- 5. continues > Happy birthday, SMS 18.75% Just over 20 years ago, the first text message was sent from a PC to a mobile phone on Vodafone’s UK network. The predicted rise in mobile advertising Transmitted on 3 December revenue between 2012 and 2013 1992, the message was Source: Gartner short and sweet: “Merry Christmas.” SMS, which stands for “short message service,” would change the way we communicate; 8.6 trillion texts are sent every year globally, according to Portio Research. Some doomsayers believe the The state of advent of data services such as WhatsApp, iMessage and telehealth in 2013 BlackBerry Messenger means Until now, poor economic conditions, leading to the humble SMS is on the restricted healthcare funding, and uncertainty decline, but texting remains about how US healthcare reforms will affect the an extremely popular form of market, have hampered growth in the telehealth communication, especially in sector. But there are encouraging signs. According the developing world, where to InMedica, the telehealth installed base smartphones have yet to make increased by 22.2% from 2010 to 2011, with the a big impact. number of patients enrolled worldwide hitting istock 241,200. And while telehealth device revenues grew by just 5% between 2010 and 2011, this number increased to 18% the following year. InMedica is more positive about 2013, predicting that telehealth will be increasingly Snapshot: The state of mobile in 2012 used for post-acute care, which will help to meet its forecast of 55% growth worldwide in device 5bn 1.1bn and service revenues. Source: InMedica Number of mobile Number of global phone users smartphone users 13% Mobile share of global internet traffic 6.7bn 1.3bn Number of mobile subscriptions Number of smartphones in use worldwide by the end of 2012 Cisco Source: Pingdom gemalto.com 5
- 6. > Digital digest Visualize this 60-second briefing Spam’s decline Annual share of all emails globally Asia looks to smart cities Investment in Asian smart cities will quadruple between now and 82.2% 80.3% 72.1% 2020, according to Zpryme. Developments such as China’s Tianjin Eco-City and Japan’s Kashiwanoha Smart City Project will push investment from US$55.6 billion this year to US$260 billion in 2020. Toshiba and Hitachi are among the companies anticipating the surge in demand for smart-grid technologies, much of which will be driven by China’s RMB 2 trillion (US$322 billion) investment in more than 600 cities. Source: Zpryme 2012 Europe’s fastest broadband speeds… … are in Switzerland and Latvia. According to Akamai’s Q3 2012 State of the Internet report, those countries’ residents enjoy an 2011 average connection speed of 8.7Mbps (megabits per second). They’re closely followed by the Netherlands at 8.5Mbps, with 2010 Source: Kaspersky Labs Denmark in fourth place at 7.2Mbps. On the other end of the spectrum are Portugal, France, Spain (4.8Mbps) and Italy (3.9Mbps). Still, it’s not bad when compared with the global average connection speed of 2.8Mbps. Source: Akamai The unstoppable smartphone More than half a billion smartphones were shipped globally in 2012 – that’s one for every 14 people, and an increase of 10.1% on 2011. Samsung and Apple continue to dominate the market, but upstarts like HTC, Huawei and LG are snapping at their heels. Getty Intel is getting into the game, too – its low-cost Yolo smartphone, developed with Safaricom, will make its debut in Kenya this year Tech fuels African and cost about US$125. development Source: IDC At the end of 2012, Africa society, entrepreneurship had 650 million mobile and the economy. phone subscribers, making One example is Kenya’s Event calendar the continent a bigger Kilimo Salama program, market than the European which provides crop Gemalto regularly participates in trade shows, seminars Union or the United States. insurance to farmers via and events around the world. Here’s a list of those taking Available internet bandwidth popular mobile payment place in the next few months. has grown 20-fold since service M-PESA. Another Date Event Location 2008. And technology hubs is Malawi’s deforestation are springing up across project, which trains locals to March 9 SXSW Austin, USA the continent, from Uganda map deforestation near their March 11-13 Cards & Payments Africa Johannesburg, to Tanzania, with the villages using GPS devices. South Africa aim of incubating African And in Mali, telemedicine March 19-21 BARG Dubai, UAE ICT start-ups. is bringing specialist April 7-10 Card Forum Boca Raton, USA From a digital perspective, healthcare to remote areas, April 10-11 Technobank Belgrade, Serbia Africa is clearly a continent without the specialists to watch. eTransform having to make the trek. April 23-25 CARTES America Las Vegas, USA Africa, a joint report from The World Bank hopes May 13-16 MMT Africa Nairobi, Kenya the World Bank and the programs like these will May 13-14 LTE MENA Dubai, UAE African Development Bank, boost investment in Africa’s May 21-23 CTIA Las Vegas, USA looks at the growth of the ICT sector, leading to African ICT industry and further innovation. its positive effects on Source: www.eTransformAfrica.org 6 The Review
- 8. Digital bulletin M2M technology is helping stop illegal logging in the Amazon The trees are talking 1 Author adam oxford A ccording to the famous Zen koan, trees in the forest may or may not make a sound when they fall. In the Brazilian Amazon, however, they have a new and silent way of alerting the authorities to illegal logging: text message. Brazilian Amazon have been fitted gets an average of 7.5 feet – yes, feet Covering an area of 1.4 billion with a cellular communications – of rainfall a year. acres and home to one in 10 of device called Invisible Tracck, which Mission accomplished. Highly the world’s species, the Amazon has been developed by leading track- robust, the device can operate for rainforest has lost about a fifth and-trace technology company Cargo over a year without recharging of its total size since 1970. While Tracck using Gemalto’s Cinterion and has been modified with new deforestation hit record lows in technology for M2M (machine- Radiation Exchange Data (RED) 2012, nearly 3,000 square miles to-machine) communications. technology, which extends its range were still lost. Invisible Tracck features a BGS2 in low-signal areas. About 63% of the Amazon communications module that Most importantly, the Invisible rainforest is in Brazil, and the sends an alert to the Cargo Tracck Tracck device is discreet. At government has invested heavily operations center with its location about the size of a deck of cards, in several measures to reduce the whenever it is within 20 miles of a it is difficult to detect without number of illegal clearances taking cellular network base station. Cargo examining a tree in minute detail, place. Satellite imaging is one of Tracck then advises the Brazilian a fact that its creators hope will these initiatives: it works well in environmental protection agency discourage loggers from attempting identifying large areas that have been (IBAMA) officials that one of the to transport illegally felled wood. cleared for illegal harvesting, but the fitted trees is on the move. The project was initially conceived gangs can get around this by clearing The first challenge was to design a by Brazilian TV network Globo multiple smaller sites. device that could operate and survive to draw attention to the serious Now, as part of a pilot program, in the vast and hostile environment problem of illegal harvesting that trees in a protected area of the that is the Amazon: the rainforest plagues Brazil. The initial test involved 20 strategically placed devices and resulted in several The initial test of the device resulted arrests and the closure of one illegal Illustrations: George Myers sawmill. It has demonstrated how in several arrests and the closure M2M technology can be applied in the most creative of ways to address of one illegal sawmill real-world problems efficiently. 8 The Review
- 9. continues > M ongolia’s phenomenal economic growth hit 12.3% in 2012, as its booming mining and agricultural sectors population in one central register. The details are then held on the card for the efficient identification and protection but in the future it will open up a number of other possibilities. The card will be used in the next presidential election powered one of the fastest-growing of individual identities, enabling the in June 2013, and the government is economies in the world. The country monitoring and control of the traffic of currently thinking of other applications. is establishing itself as a commodities goods and people between Mongolia’s At the moment, there are fewer than powerhouse. As it makes the transition busy borders with China and Russia. The 700,000 internet users in the country. to a market economy, it is determined to security features of the card also mean However, there are no restrictions on underline its unique cultural and social that the risk of fraud within the system internet use, and the roll-out of official identity as a modern, urbanized, IT- has been substantially reduced. access points and kiosks would enable literate society. At the moment, the focus is on the Mongolia to embrace eGovernment as As part of the process, the country security and protection of individuals, part of its radical transformation. is undertaking a massive infrastructure upgrade, including transport, civil services and industry. The wealth created by the commodities boom is largely in the hands of individuals connected to the Political and technological reform are at industry, but the effects of that wealth are being gradually spread to the rest of the heart of the country’s renaissance the population through these projects. The change of ruling party in Mongolia’s elections in the summer of 2012, and the conviction for corruption of former president Nambar Enkhbayar, has been seen as a landmark. Prime Minister bright future Norov Altanhuyag is determined to create a stable legal environment with stronger The Ministry for Author sarah coles Justice and Home Affairs has rolled 2 out an electronic citizen ID card anti-corruption enforcement, which will establish positive conditions for foreign investment and, in turn, help build Mongolia’s infrastructure. One development that reflects the country’s drive for modernization was the decision by the Mongolian Ministry for Justice and Home Affairs to roll out a multifunction electronic citizen ID using Gemalto’s Sealys BioPIN. Since May 2012, three million cards have been distributed to all citizens over the age of 18, which will play a vital role in securing the identities of Mongolians. The cards have gathered the personal details and biometric data of the gemalto.com 9
- 10. > Help is just an eCall away 3 A pioneering telematic initiative in the EU will soon make its way to Japan Author Kath Young A pioneering European emergency-call system for vehicles that aims to bring rapid assistance to road traffic incidents has piqued the interest of the Japanese automotive industry. Every year, about 1.3 million people worldwide lose their lives on the roads, with up to 50 million more suffering non-fatal injuries. The human and economic impact (the Europe-wide emergency number) As eCall normally “sleeps,” it does of these tragedies is huge. Estimates and gives emergency operators not allow vehicle tracking outside suggest that, each year, traffic information relating to the incident, of emergencies and, as the M2M incidents cost countries between including GPS coordinates, the technology it uses already exists, 1% and 3% of their gross national time of the incident and the vehicle rolling it out across the EU will cost products, largely due to the price identification number. less than €100 (US$134) for each of treatment for victims and Operators can then dispatch device when fitted in the factory. As lost productivity. appropriate assistance, which will a result, the European Commission Many governments have attempted speed up the response times of wants all new cars to be fitted with to introduce safety measures to emergency services by 40% in urban eCall devices from 2015. reduce collisions, with the majority of areas and by as much as 50% in Given the service’s potential, Japan these initiatives tending to focus on rural locations. is sitting up and taking notice. In enhancing road infrastructure. Japan, By enabling qualified and equipped January, Gemalto joined forces with for example, reduced fatalities by 25% paramedics to get to the scene within Yokosuka Telecom Research Park and between 1970 and 2008 by improving the crucial first hour of the incident, Japan-based developers Fujitsu Ten street lighting, sidewalks and traffic flow at intersections. Now, countries around the world are waking up to the possibilities The eCall system could save about 2,500 presented by technology as a means of improving road safety. The lives in the EU each year and reduce the European Union has pioneered this approach, but any solution to such severity of injuries by 10-15% a universal problem will surely come on a global scale. In 2009, the EU launched its the eCall system has the potential and ERTICO to launch the first eCall eCall initiative, a pan-European, in- to save about 2,500 lives in the EU facility outside of Europe. Allowing vehicle M2M (machine-to-machine) each year and reduce the severity of Japanese automakers to test solutions emergency call system designed to injuries by 10-15%. locally that are destined for the EU will bring rapid assistance to drivers Initial concerns about data save time and money while giving new involved in collisions. In the event protection and the potentially impetus to the EU-centered initiative, of a serious road incident, an eCall- prohibitive cost of implementing such which may eventually become equipped car automatically dials 112 a system have proved unfounded. common practice across the world. 10 The Review
- 11. Welcome to Digital Singapore The latest in Gemalto’s series of guides to our digital planet turns the spotlight on this island nation with a population of just five million. Despite its size, Singapore is the world’s fourth largest financial center and has a vibrant economy in which technology plays a leading role: Singapore has one of the highest concentrations of tech companies outside of Silicon Valley. Singaporeans love their gadgets, too. They’re the most prolific users of social media in Asia and have extremely high rates of mobile phone usage and broadband penetration. Digital Singapore examines key technological developments, including: • obile payments using NFC m • he migration to secure chip-based banking cards t • iometric authentication at immigration checkpoints b • ingapore’s 10-year ICT masterplan. S To find out more, visit countries.gemalto.com/singapore Scan this QR code to be taken directly to Digital Singapore Have something to say? We want to know what you think – that’s why we run a reader survey with every issue of The Review. If you have ideas about how to make this award-winning magazine even better, or would like to suggest article ideas, get in touch. Just visit review.gemalto.com and follow the instructions. You can also subscribe to the magazine there, free of charge. gemalto.com 11
- 12. New graduates have never known a world without the internet. What effect will they have on education, employers and society? Author adam oxford illustration Paddy Mills 12 The Review
- 13. Society_ Digital natives A s 21-year-old university learning. Twitter is absolutely normal students across the as part of daily life; it’s just another globe begin to cram for part of the world they inhabit.” their final exams, they Writing on the Scientific American are probably not aware that they blog, teachers Jody Passanisi and share their cohort year with a project Shara Peters claim that the gap that came of age a long time ago. between digital natives and digital They will be the first generation of will work for their students now. But immigrants has widened in the past graduates who were born at the same that assumption is no longer valid,” decade. According to the authors, the time as the World Wide Web, which writes Prensky. “Today’s learners children they teach pick up and use Tim Berners-Lee switched on at the are different.” technology quickly and instinctively. CERN particle physics laboratory in Prensky, however, challenged “Many students today – those Switzerland in August 1991. When the alarmist view that children who have access to these 1991 they receive their certificates in front growing up on a diet of video games technologies – can edit of faculty, family and friends, they and downloadable music had short professional-appearing will arguably be the first true “digital attention spans. “There is no reason homemade movies on natives” to enter the workforce. that a generation that can memorize iMovie, improving the Given the social, political and over 100 Pokémon characters with quality of their work economic changes the internet has all their characteristics, history beyond anything that wrought in its short existence, this and evolution can’t learn the was close to being The year the moment is hugely significant. But what does it mean for the young names, populations, capitals and relationships of all the … nations in possible a few years ago,” they write. “Most will World Wide Web people themselves, their potential the world,” he wrote. “It just depends probably know which was switched on employers, and society as a whole? on how it is presented.” Where tablet app to use to keep track Mark Prensky coined the term computers have been used in schools, of their homework “digital natives” in a 2001 article teachers report that, used correctly, assignments, and even for MCB University Press, “Digital technology encourages “self-directed how to make flashcard-like study natives, digital immigrants.” He learning,” which is second nature to aids to help them when they study.” addressed the difficulties faced by the digital natives. But there are still lessons that these “immigrants”: teachers who learned “The real revolution of e-learning students can learn from those who their craft before the communication is on negotiated learning,” says Tim are old enough to remember doing revolution of the internet and cheap, Allen of educational distribution research using books or microfiches ubiquitous IT tools. specialist AdvTec. “In this at the library. “Digital immigrant teachers environment, shared knowledge is “Our students have no frame of assume that learners are the same as at the forefront of learning. [They reference of a ‘pre-internet’ world,” they have always been, and that the share] their thoughts with others Passanisi and Peters write. “They are same methods that worked for the via blogs, wikis and constant accustomed to working with intuitive teachers when they were students communication about what they’re electronics that provide instant gemalto.com 13
- 14. Society_ Digital natives gratification, and when they are not “They share their able to be ‘done’ quickly, they tend thoughts with to become discouraged.” As the students Prensky wrote others via blogs, about in his article become job seekers, however, it’s becoming wikis and constant obvious that, despite having had plenty of time to prepare, many communication companies, both large and small, still struggle with the demands of the about what they’re now grown-up digital natives as both customers and employees. learning” Tech as social enabler Katie Bacon has been a youth and community practitioner for a decade, helping disadvantaged children and victims of drug abuse in the US, Canada, Japan and the UK get back into the job market. She first became aware of how young people use the internet in 2005, noticing that, while many of her most vulnerable charges had transient physical lives, the digital lives they had built on Pi in the sky Bebo or MySpace were one of the few constants. By learning how to One of the biggest and most unexpected communicate with troubled young successes of 2012 was the Raspberry Pi. people in a format that suited them, with your clients when different In the age of affordable tablets, with their Bacon was able to build up trust people are working in offices all over deceptively sophisticated and user-friendly and understanding in a way that her the world?” Bacon asks. “Do your interfaces, the idea that a US$25 circuitboard colleagues sometimes struggled with. employees know how to manage with a rudimentary PC processor and unrefined Bacon now runs Online Youth conflict and be considerate when Linux operating system would catch on Outreach in the UK, teaching young conversing online?” seemed unlikely. people how to use the internet to Businesses have been slowly Designed as a low-cost tool for introducing create, as well as consume, content adapting to the needs of digital school pupils to programming concepts, the and see it as more than a social natives over the past decade, but as Raspberry Pi aims to address the fact that tool. She also runs workshops for Nichole Kelly, president of social digital natives are growing up knowing how to recruitment agencies and businesses media analysis firm SME Digital, use technology and apps, but not how to code for them – a problem flagged up by tech luminaries that want to engage with a young, points out, the process is far from such as Google Chairman Eric Schmidt. digitally aware audience. over. She says one of the biggest Initially, the Raspberry Pi Foundation thought “Businesses are spending hundreds cultural changes that companies it would sell about 100,000 devices in its first of thousands of pounds trying to have to understand is that, for the year, but such has been the enthusiasm from interact with this audience,” says new workforce, flexible working educational establishments and homebrew Bacon, “but often they don’t even and home working aren’t enough to hackers that it now looks likely to break the know the right questions to ask.” accommodate their expectations. million-sales mark within 12 months. She says that many organizations Used to thinking digitally and suffer as a result of senior managers globally, the brightest and best not understanding opportunities want to literally choose their work within the digital native generation, surroundings for themselves. and young, inexperienced employees “Citrix [an American software who can’t communicate their ideas company] was early to recognize successfully. Digital natives also raise this movement and created the blog interesting new HR questions that Workshifting to support all of us Bacon sets out to answer. digital nomads and allow us to chart “If you’re an international our journey,” she says. organization, how do you create a “Personally, I think this is the localized touchpoint of engagement most important change that is going 14 The Review
- 15. to slap Corporate America in the ethical dimension to dealing with the face, and turn around and do it again. amount of information that digital There is a wave of employees who natives voluntarily surrender. want to be free to move about the As Katie Bacon at Online Youth country, or, better yet, the world. Outreach puts it: “Going on to We want to be able to travel and live someone’s personal, public profile can in a perpetual ‘workcation’”. be like going into their house without Citrix justifies its commitment their permission.” to the “workcation” philosophy by IT departments must address pointing out the immediate benefits the challenging of keeping sensitive to employers, including high staff corporate material safe, but the most retention and savings on commuting advanced companies don’t restrict costs. “Millennial workers appreciate access to social networks. Instead, [workshifting] as a way to work they educate their employees about Simply having a computer in on their own terms,” explains Kate how to stay safe and have easy-to- class doesn’t mean you are Lister, who researched a white paper understand social media guidelines. for Citrix on the subject. Intel, for example, asks its smarter, cleverer or better. If there’s one issue employers employees to use their own names on It’s what you do with that in the should be aware of, however, it’s social media, disclose vested interests security. Bruce Schneier, Chief and follow basic etiquette such as process of learning that makes Security Technology Officer for treating competitors with respect. a difference. British Telecom, has long warned Reasonable rules such as these are far that services such as Facebook are more effective than a more draconian Tim Allen, director, South Africa eroding young people’s sense of approach to social media – which personal privacy. can also drive digital natives to other, This raises two important issues more enlightened organizations. for employers to consider: first, there is a need to educate young workers Seismic shift about the importance of security and Digital natives bring optimism, not sharing; and, second, there is an energy and a sense of change to the gemalto.com 15
- 16. workforce. David Houle, futurist and who are younger. He says that the author of the book Entering the Shift potential for these children to Age: The End of the Information Age revolutionize the enterprise is and the New Era of Transformation, almost beyond imagination. says the changes that will take place Predictions are always dangerous during this decade, as digital natives things, however, and it may be mature, will be the most extreme surprising to discover that many in human history. He describes the hip young things are increasingly end of “legacy thinking” from the abandoning the internet for non- My four-year-old daughter pre-digital generation, and says the networked pleasures such as vinyl LPs digital natives take concepts such and columns like Paul Miller’s “Year has been playing with the as internationalism and energy Without the Internet” diary on tech computer since she was two. efficiency for granted. website the Verge. It’s safer – for the It’s amazing how quickly they “Their connectedness, their time being – to simply acknowledge collaborative ways of engagement their presence and give them the space pick things up. and need for constant feedback, and to lead enterprise where it has to go. Nina August, graphic their civic-mindedness, are creating “While the millennials will be a new way of looking at and living creating new social, economic and illustrator, Wimborne, UK and working in this new world,” political web-oriented patterns and explains Houle. structures,” Houle concludes, “the He goes further, distinguishing digital natives will be leading us into between “millennials” – those born a new level of consciousness in the before 1992 – and digital natives, decades ahead.” 16 The Review
- 17. Society_ Digital natives Generation Y in the workplace Christina Allen, Director, Product Management at LinkedIn in the US, gives us her insights into the habits of digital natives from the professional social networking site’s perspective How do you define “digital natives”? them. They miss access to their social people they’ve met at school and in An interesting trend we’re seeing with networks and the real-time information. their professional experiences. college students is how social tools They use email for work purposes, are eroding use of the standard suite of but I have to text my daughter to ask Are there skills that digital natives products that older generations used her to read her emails – it’s not her typically lack in which they could to organize and manage their lives. native habitat. Another characteristic of be trained? Calendars, phones and email are “back- digital natives is that they seem much I think of our industry as having three up” tools for this generation. Social more willing to switch to new tools. distinct waves. There were the years of tools provide real-time information Most often, this is not driven by an hardware and “golden master” software. about “what’s happening now” – assessment of features, but rather, they Software was hard to build, and we whether it’s a deadline, party, news follow their friends wherever they go. adopted tools and processes from or gossip. large-scale, complicated manufacturing That said, attaching “digital native” to What are the benefits to employers of industries. Because it was difficult a specific generation may not be totally hiring digital natives? What tips do you and expensive to create software, we accurate. When I started my career, I have for recruitment and retention? did a huge amount of upfront work to was a native of a place saturated with We still haven’t cracked the nut inside understand our markets, customers email, calendars, word-processing the workplace regarding use of social and competitors. software and paint programs. Through networking and communication tools. When the internet burst on the my career, I boarded one of the It’s still an email-driven world, although scene in the mid-90s, many traditional first boats to a new world of online we have seen wikis and cloud-based industries – photography, publishing, communities, instant messaging and collaboration make some traction in the banking, shopping – were transformed. unified communications. In the past past 10 years. Still, these were traditional industries 10 years, I’ve continued my migration Interns and graduates are also living with existing behaviors, regulations, to the land of social and professional in a world promoting entrepreneurship and customer needs and expectations, networking, digital media and mobile. and innovation. LinkedIn’s Hack Days so many of the earlier upfront practices provide a forum for all employees to were still intact. What expectations do digital natives express their creativity and present The third wave – Web 2.0 – was a have of their workplace, compared fresh ideas for both customer-facing marked departure from these tried- to older employees? products and internal tools – some of and-true processes. [Today] too many People love being experts. Once you which have made it into end-products, companies no longer engage in the hard know how something works, it’s hard or have seen rapid adoption inside work of strategy, planning, process and to change to a new way of doing things. the company. Fostering a culture of deep customer engagement. The energy This actually makes a lot of cognitive innovation is a great way to attract and and innovation that arrives with each new sense. Old tools and techniques usually retain graduates – and these projects wave of graduates is a great input to the feel like the most efficient way to get will almost certainly integrate cutting- process, but teaching these “old school” things done. edge technologies. skills is important for long-term success. Leveraging this insight, companies like Apple and Google have made sizable How important is “personal branding” Do employers need to be more explicit investments in higher education. More to digital natives? about corporate security policies with than half the colleges in the US use We need to teach each new generation this online sharing generation? Gmail as their official email provider of professionals how to create and The move to cloud computing, SaaS, and make Google Apps available for manage their professional brand online and the utter lack of friction for the free on campus. Students who kick off – and why it even matters in the first transmission of information means their college career using these tools place. Certainly, a complete and that companies are much more likely think it’s natural to use cloud-based compelling profile is a first step. to spring leaks than even 10 years collaboration tools for projects, However, increasingly it’s your online ago. It’s not just the new generation – and expect fast, smart, integrated activity that will draw attention. We everyone in a company needs ongoing email services. recommend that members participate training about maintaining privacy, So, when students enter the in groups, comment thoughtfully on where and when to communicate, and workplace, they are often surprised articles and posts, answer questions, how to secure hardware, software and at the “primitive” systems available to and build a strong network of the networking services. gemalto.com 17
- 18. Innovation_ Mobile payments Touch and go Austin and Salt Lake City were the first US cities to try a new mobile wallet pilot scheme. What were the results? Author Kathy Chin Leong S alt Lake City and Austin seem as diverse traditional sales terminal. Isis users simply as two cities can be. One is a university tap their phones on the terminal to make community with a vibrant music scene, the transaction. while the other is a more traditional city Here’s how it works: to pay for an item, with a service-oriented economy. Nevertheless, the customer enters a four-digit PIN on both serve as state capitals, for Utah and Texas his phone, touches the phone screen to respectively, and support a balance of large select his type of payment card and then corporations and small businesses. And here’s taps his phone on the terminal. The phones the latest point of commonality: Salt Lake City must be equipped with NFC (near-field and Austin are the first two cities to pilot the communication) technology, which allows Isis Mobile Wallet™. devices to wirelessly connect and exchange Isis™, the joint mobile commerce venture information within a short distance. between ATT Mobility, T-Mobile and Verizon To date, 20 Isis Ready smartphone models Wireless, allows consumers to pay for goods are available, with more coming to market and services with their Isis Ready™ smartphones this year. Users can also load offers and instead of using physical cash, credit or debit loyalty cards onto the wallet. cards. The launch is further cementing the ever- changing mobile payment landscape in the US Smoother smoothies and providing a secure, trustworthy option for Brittany Hansen, who manages a Jamba adopting this technology. Juice in Salt Lake City, notes that a steady Since the pilot’s launch in October 2012, number of customers use Isis to buy their the adoption rate has been steady. Merchants smoothies. Those customers, she says, have report that a growing number of customers use shown confidence when navigating the their Isis Ready phones at the checkout stand simple transaction. The benefit for those on each day. Consumers the other end of the cash register is that the “People who see it are in Austin and Salt Lake City can use the transaction is about five seconds faster. The nearby Beehive Tea Room also curious, and they ask Isis Mobile Wallet at hundreds of locations sees Isis customers using their wallets for payment daily. According to server Cylie us about it” across both markets, including nationwide Hall, these early users are thrilled to see a transaction completed. retailers such as Isis is also making headway in Austin. At Macy’s, Aeropostale and Foot Locker, as well the Zeus Barber Shop, manager Matt Spencer as independent local partners. says his store will soon receive an Isis Ready For sure, the cool factor is real. Chip and terminal. “They showed us how to use it, and PIN hasn’t made it to the masses in the US it will be easier for us to track customer data,” yet, so most folks slide their credit cards on a he says excitedly. 18 The Review
- 19. I definitely would use it myself because I think it’s kind of slick Chris Petrogeorge, owner, Pepper’s Pita At optometrist Pinnacle Vision, the Isis Security concerns aside, it will take time Ready terminal is also ready for users. “People for mobile wallet technology to replace the who see it are curious, and they ask about it,” physical wallet. But could this pilot herald says office manager Pam Stodgll. But some the coming of a cashless society in the customers still worry about security. United States? The timing for tech innovation seems right. Security education The market is vast: Isis can reach a total of Addressing that security question is paramount 230 million combined customers from Verizon, for Isis. It has therefore made YouTube videos ATT and T-Mobile alone. Between them, and TV ads explaining why this technology the three companies also operate more than is safer than using a traditional plastic card. 20,000 retail outlets in the US. If the Isis Ready phone gets stolen, the user “This is simply the beginning,” says Ryan makes a single phone call to the carrier (ATT, Hughes, Chief Marketing Officer for Isis. “We T-Mobile or Verizon) to freeze the Isis Mobile are pleased with the results of our launch in Wallet so no information, especially credit card Austin and Salt Lake City and look forward to and other data, can be abused. what the future holds for mobile commerce.” www.gemalto.com 19
- 20. Innovation_ Office of the future Sign here, please Goodbye, lengthy paper contracts. Legislation in the US and EU mean that electronic signatures have the same legal significance as handwritten ones on paper. They range from a simple “click to consent” to biometric-enabled tablets that record not only the shape of a signature, but also how long it takes to write – as individual as a fingerprint. Desks go the way of the dodo In the future, you may dock yourself (via wearable tech) into a chair that takes you to a private or public virtual workspace, meaning those client meetings can still take place even if you’re sitting in your living room. The new way of working People entering the workplace for the first time want to work flexibly and remotely. The benefits are myriad: fewer carbon emissions, more time to spend with the family, fewer distractions (did you know we’re interrupted every three minutes when in the office?) and more accessible jobs for people in regions with minimal established IT infrastructure. What’s not to love about the office of the future? Phoning it in Many companies now use smart cards that employees use to enter the building and log Author Molly bennett on to the computer network. But as part of illustration neil webb the mobile trend, building and network access will soon be verified through secure NFC chips in our smartphones. You can even download temporary access for visitors. 20 The Review
- 21. Good morning, Tokyo! Just because a meeting is 5,000 miles away doesn’t mean you can’t be there instantly. Musion TelePresence is one example of a company that can facilitate face-to-face contact through holography (think Princess Leia or Tupac Shakur) – so your boss may soon be appearing in your home office. Save a tree (or 300) Just tap for a snack With the paperless office still some way from becoming reality, here’s the With near-field communication (NFC) vending machines, next best thing: Taiwan’s Industrial forget rummaging around for spare coins. Get your afternoon Technology Research Institute has chocolate fix by waving or tapping your contactless-enabled developed thin, flexible electronic payment card or smartphone on the vending machine reader. paper that is not only reusable, but can also be written on (and then erased). Think of it as a digital white board that you can roll up. Meet me in the conversation pit Our working lives are becoming ever more virtual and flexible, but face-to-face contact is still What work/life balance? important. All the space left by those redundant The bring-your-own-device (BYOD) trend is gathering pace. On desks may be replaced by IRL (in real life) lounges the horizon is NexPhone, a smartphone that, when connected to – spaces where people can come together for a compatible monitor and keyboard, functions as a full PC, brainstorming or simply a bit of office gossip. meaning your work goes where you do. But for those concerned about work creeping into their personal lives, devices such as the BlackBerry Balance offer separate work and personal logins. gemalto.com 21
- 22. Island intelligence The lands Down Under have been blessed with great weather, abundant natural resources and fertile land – and now Australia and New Zealand are entering the digital economy in a big way Author juha saarinen 22 The Review
- 23. Society_ Australia/New Zealand F ierce enemies on the sporting (US$12.6 billion), making it the third field, Australia is the Goliath costliest earthquake in the world. to New Zealand’s David, with As unlikely as it seems, however, the former country enjoying there may be a silver lining to these a solid economy, thanks mainly to its terrible events – at least for those resource-driven exports to China. in the countries’ technology sectors. New Zealand, substantially smaller With pressure on both governments and with fewer natural resources to to reduce costs to the public purse, dig out of the ground, relies on its information technology and, in traditional agribusinesses, exporting particular, cloud computing, will its world-class meat and dairy play an important role in making the products to Asia and beyond. delivery of government services more With stunning natural scenery, a efficient and less costly. high standard of living and a highly educated workforce, Australia and 21st-century government 80% New Zealand have been called the For a huge country like “lucky countries” – but lately, this Australia – a flight from nickname has been put to the test. Perth to Brisbane takes While they were two of the few between four and five developed nations to escape the hours – networked IT worst of the global financial crisis, offers a solution to the Mother Nature has sent a different inconvenience of distance. The amount kind of trouble in the form of a string of natural disasters. The country started conducting its population of census The northern Australian state census electronically in data Australia of Queensland suffered a series of 2010 and aims to glean hopes to gather floods during December 2010 and 80% of the data that way January 2011, with 38 dead and nine by 2016. It hopes to save electronically missing. The flooding also caused millions of dollars by not by 2016 damage of an estimated A$30 billion having to hire an army of (US$31.6 billion). temporary census takers, Later in 2011, the city of and also to make the exercise faster Christchurch in New Zealand was for everyone involved. struck by a devastating earthquake. New Zealand’s government The string of aftershocks leveled has also gone digital, with cloud much of the city, killing 185 and computing allowing many services to injuring thousands. The cost of be accessed over the web. To ensure rebuilding and repairing the damage that citizens’ personal data is secure, Getty is estimated at NZ$15 billion the government has developed gemalto.com 23
- 24. Getty the igovt logon and identity log on to the service and give consent verification services. It’s proved to for their information to be supplied be a convenient – and thrifty – to the service provider, keeping New Zealand’s proposition for both citizens and central and local government. control of personal data in citizens’ hands. All this saves time and money. igovt makes it easy For instance, New Zealanders can quickly file their income and other Australia is also moving to digitally delivered government for employers to tax returns online with a single login that gives them full access to all the services. One example is the Gemalto-provided Sealys electronic check applicants’ information they need. igovt is used at the NZ Companies Office, too, driver’s license for the state of Queensland. Some three million visa status and for as well as several other government departments, making it simple for Queenslanders will get the secure, more durable new licenses, which are voters to check their employers to check applicants’ visa status, and for voters to change difficult to copy and counterfeit. The data is held in a strongly encrypted enrollment details their enrollment details, among other services. format on chips inside the permits, minimizing the risk of identity theft. And with the igovt identity Police will also find it quicker and verification service, citizens easier to identify drivers. won’t need to present documents The Australian eHealth program, repeatedly to each and every which provides secure online access government service provider. Users and personal control of people’s 24 The Review
- 25. Society_ Australia/New Zealand Sometimes it feels as if I’m running my entire life from my smartphone, from work to friends to social media and financial stuff. Alessandra Cohen, 25, content manager, Sydney, Australia Getty Getty health records, is another example countries’ current resource- and home to many of the 50,000 data of IT being used for the fast and agriculture-driven ones. centers that have been built at a efficient delivery of government Fiber-optic broadband networks record pace over the past few years. services. It’s a crucial development are being rolled out to replace for a country in which people can live ancient copper telephone lines that Pay it forward hundreds of miles away from their are reaching their capacity. The Around the world, the personal check local doctor. Through the eHealth new networks should provide the is fast approaching extinction, and scheme, Australians can choose broadband speeds needed to cater Australia and New Zealand are no what goes into their Personally for citizens’ demand for data, which exceptions. Cash usage is dropping, Controlled Electronic Health Record is doubling every year. Much of this too, with people preferring to use debit (PCHER). They also get to decide is down to smartphone and tablet and credit cards and internet banking. who can access their PCHERs, such use, which is booming, and privately Contactless and mobile payments as doctors, hospitals and other owned telecom companies in both are the next natural steps. Australia healthcare providers. countries are spending big on faster has one of the world’s highest mobile broadband. In 2012, Telstra deployments of contactless EMV Country connections Australia became the region’s first infrastructure, making it one of the Both Australia and New Zealand are provider to introduce super-speedy key countries in the world where investing in building national high- LTE for handsets and modems. near-field communication (NFC) speed broadband infrastructures – not Storage infrastructure has also is likely to catch on. Since 2008, only to support the above initiatives, been booming, with Australia’s the major banks in Australia have but also to help create strong digital largest city, Sydney, now the data migrated their card portfolios to economies to supplement both center capital of the region. It is EMV dual interface (DI) cards, which gemalto.com 25
- 26. Society_ Australia/New Zealand now make up 80% of the market. What’s more, in 2011-12, the two largest retailers in Australia – Australia votes on eVoting Coles and Woolworths – installed Australia is trying to do away with paper for its population census in favor contactless EMV terminals of digital data collection. Could electronic voting be the next big civic in all their stores. These two development? Three of the most populous states in Australia – New South retailers account for 60% of retail Wales (NSW), Victoria and Queensland – have expressed interest in eVoting, transactions in Australia. but progress is slow so far. In 2012, Commonwealth Bank was Victoria has started an eVoting project, but legislation awaits. NSW the first Australian passed an eVoting law in 2010, but has not said when it will put it into 80 bank to launch NFC practice. And, having considered eVoting proposals, the Queensland commercially. Since government is grappling with perceived risks including interception of A$ then, Westpac, ANZ, GE Capital and Coles have all launched NFC data and voter verification. It’s surely around the corner, though. eVoting has been implemented successfully in a number of other countries, including Brazil and Estonia, and the electoral commissions in Australia are certain that everyone pilots on Samsung The amount Kiwis Galaxy S3 phones wants eVoting. They estimate that at least a third of voters would embrace it right away, especially those who are visually impaired. With voting being can spend using in partnership with compulsory in Australia, the easier the government can make the process major Australian their PayPass- telecoms providers for citizens, the better. enabled card or such as Vodafone smartphone and Telstra. Meanwhile, the Elsewhere, contactless payment provider Snapper has teamed up with Statistics noted that more than four- fifths of the country’s households MasterCard PayPass mobile telecoms company 2 Degrees used the internet every day. Online system was used extensively during on the Touch2Pay NFC system banking was the third most popular the 2011 Rugby World Cup at and, in September 2012, Telecom internet activity, with almost three- stadiums around New Zealand. It collaborated with Gemalto, Thales of quarters of people interacting with uses secure NFC technology to allow France and the Westpac bank to set their bank over the web. people to make contactless payments up a mobile wallet trial. Australia and New Zealand are both of up to A$100 in Australia and Online banking at home is also serious about digitizing everyday life NZ$80 in New Zealand using very popular, thanks to broadband – after all, with perfect weather and their PayPass-enabled payment becoming almost ubiquitous. Last the beach waiting,who wants to waste card or smartphone. year, the Australian Bureau of time andmoney on admin? When I’m overseas, I can’t believe how good public transport is in most developed places and how easy it is to use. It’s good to see that electronic ticketing is happening in New Zealand too, but we need to be faster or people will never get out of cars and stop clogging the roads. Dave Paraone, 43, librarian, Auckland, NZ Getty 26 The Review
- 27. Trends_ NFC The contactless challenge Author Mark Alexander Photo toby aimes Two top London bloggers swapped a haircut, and going to the movies was a “self-made disaster,” according to MacLeod, after he made the assumption that his traditional tender for contactless-ready local Odeon accepted contactless payments when it did not. Choo didn’t fare much better. After trying six cinemas, he described mobile phones. How did they get on? that particular test as “ridiculously impossible.” It’s a shame, as W movie theaters are the ideal environment for contactless, which hile most of us would dread the idea of being could speed up those long lines for tickets or popcorn. without cash, two technology bloggers were Indeed, a lack of signage, poorly trained staff and a spending given a chance to do just that: swap traditional limit of £20 were among some of the obstacles encountered forms of money for contactless payments. during the test. During one encounter, MacLeod had to educate a For 10 days in November 2012, Gemalto asked Mobile Industry barman about the capabilities of his contactless-enabled terminal. Review editor Ewan MacLeod (right) and Jon Choo (left), who Choo eventually made his first contactless purchase at a small blogs at jonchoo.blogspot.com, to complete a series of tasks using coffee shop, which was the first place he found with clear signage. pre-paid Samsung Galaxy S III mobile phones fitted with secure, Perhaps not surprisingly, large chains such as McDonald’s and contactless micro-SIM cards. The objective was to find out who Subway were among the first UK retailers to endorse contactless would survive best in London without cash or credit cards. payments. They also had well-trained staff and won business The phones feature near-field communication (NFC) because of their early implementation of the terminals. technology, which allows you to pay by waving your contactless- Inevitably, this fledgling technology will grow in visibility and enabled phone or card over a reader. The phones were also availability. “I honestly can’t wait for [it] to take up,” says Choo, preloaded with Quick Tap – a payment application developed by the eventual winner of the challenge. “Using it was second nature. Orange and Barclaycard that links the NFC technology with the I am convinced by a contactless and cashless future.” phone’s SIM card. Combined, the system allows users to pay for Despite coming second and experiencing numerous NFC items securely at various contactless payment terminals. “wobbles,” MacLeod is also looking forward to the freedom of For MacLeod, the idea of swiping his phone to pay for things making contactless payments. “It really is brilliant tapping your was an alluring prospect. “I want ease of use,” he said before the phone, grabbing your sandwich and walking away. I love it.” challenge. “I want to tap and be done. I also want to look rather sophisticated by ‘swiping’ my phone instead of my credit card.” To read more about Gemalto’s Although the pair successfully finished numerous tasks Contactless Challenge, visit – ranging from buying lunch to sending a postcard – other blog.gemalto.com/telecom or assignments proved more difficult. Both struggled to pay for scan this QR code gemalto.com 27
- 28. Solutions_ Mobile marketing Mobile marketing goes mainstream In a fragmented media landscape, companies have to fight for consumers’ attention. A new report looks at how mobile marketing can create dialogue and build loyalty Author peggy anne salz I t’s time for companies to rethink how they connect But people aren’t a captured audience, eagerly with their customers. The rise of the empowered awaiting marketing messages as they move through their consumer, particularly digital natives who grew up daily routine. They also expect that any exchange with online, has turned up the pressure on marketers marketers or mobile operators will be personal, relevant and mobile operators to embrace strategies that and transparent. More importantly, they must have respect people’s desire for content, marketing and chosen to receive these messages, rather than being sent communications on their terms. them without permission – because they’ll only go into Out with the old and in with the new. The “old school” the spam folder otherwise. sledgehammer approach, which was all about shoving unwelcome messages at consumers, is broken. The “new Mining the data school” is all about earning people’s interest through This is the main message of Conversational Marketing encouraging engagement and building trust and loyalty. and Commerce: Best Practices To Engage Your Customers This approach, which aims to change the and Empower Advocates, a new white paper produced by communication paradigm from interruption to Gemalto with independent analysts MobileGroove and conversation, is particularly well suited to mobile. It Portio Research. Based on a 2012 online survey of more allows companies to reach out to customers wherever than 2,400 consumers in France and the UK conducted they are. And who doesn’t like hearing that beep when by Ifop, a Paris-based market research and opinion poll a new message comes in? company, the report examines mobile mega-trends, identifies best practices and reveals consumer attitudes about mobile advertising. The three golden rules It highlights the pivotal importance of text messaging, a form of ubiquitous, direct and personal communication of mobile marketing that allows companies to get closer to consumers than any other channel. According to Portio Research, text 1. Ask for permission first: Mobile may be able to deliver more data messaging is the king of non-voice communications and context, but the best insights come when companies simply ask because of its six core qualities: it is easy, cheap, quick, their customers outright. simple, universally acceptable and discreet. Mobile messaging is also completely aligned with 2. Continue the conversation: Start by asking for basic information, established consumer behavior, and even the rapid such as interests, personal preferences and motivations, but don’t advance of smartphones hasn’t changed consumers’ stop there. Companies should use text messaging to refine and dependence on it to connect with the world around them. improve their customer segmentation, ensuring they get personal From banks to boutiques, an increasing number of and relevant information and communications that are essential to companies are beginning to integrate the principles of boost customer loyalty. permission-based mobile marketing into their strategies to connect with customers. 3. Build engagement on trust: Respect individual privacy, meet One company that “gets” messaging is Coca-Cola, consumers’ requirements for relevant messages and implement which has declared it “the number one priority” in its strategies that put the customer in control. comprehensive strategy to reach a global audience and increase customer engagement. The brand’s “Move to the 28 The Review
- 29. Beat” campaign tied to the London 2012 Olympics was rolled out across more than 100 countries and exceeded expectations in all markets, with Canada reporting that “engagement rates averaged about 45%.” Achieving results like these requires companies to implement strategies that put the consumer in control of his or her experience. Permission is everything The report shows that the vast majority of respondents are “annoyed” when they receive messages from companies that have not asked permission first. A whopping 82% of survey respondents said that opt-in was a condition for them to accept marketing. The vast majority of respondents (90% in the UK and 87% in France) also demand an easy way to opt out of receiving messages they find neither relevant nor interesting. But the real news is how marketers are missing the mark with messages that recipients don’t perceive as valuable. About 80% of respondents gave a thumbs-down to the messages they receive because they simply “do not offer any attractive benefits.” It’s a dangerous disconnect that marketers and mobile operators could avoid by using a more conversational approach – supported by opt-in – to explore what their customers really want. Ifop also conducted 718 face-to-face interviews with consumers in Brazil to find out what they thought about messages sent by marketers and mobile operators. Again, the vast majority of respondents (91%) said A whopping 82% said that opt-in was a condition for them to accept marketing they prefer messages from companies that have asked permission for the privilege. Specifically, 95% want the messages they receive to be relevant, and 96% want to be able to opt out easily. All these observations lay the groundwork for three key best practices, or “golden rules,” that companies must follow to create compelling value for their customers (see panel, opposite). Respecting these three golden rules is not only a courtesy to your customer; it’s a business imperative if you want to reach an audience that is genuinely interested in hearing what you have to say. The survey found that 60% of respondents are keen to accept and act on relevant messages and offers from their preferred brands. When campaigns are executed correctly, companies succeed in laying the groundwork for more than effective marketing; they can boost loyalty, build relationships and maintain competitive advantage. To watch a video showing how Gemalto’s Smart Message channel can boost your mobile Getty marketing, scan this QR code gemalto.com 29
- 30. Society_ NYC 311 “There is an enormous amount of data flowing into our system every day” Getty Big Apple, big data New York City’s non-emergency 311 service receives thousands of enquiries each day. The challenge is to put that data to use to improve the city’s public services Author Emma Johnson I n a city of 8.2 million residents, what seem like director for the Office of Policy and Strategic Planning. small problems – leaky fire hydrants, noisy car “But it is more than a data challenge – it is a workflow alarms, disputed parking tickets – add up to big and resource management challenge. All these pieces data challenges. need to work together.” Each day, New York City’s non-emergency 311 New York’s operation is far from seamless, however. service receives an average of 65,000 calls about these The 311 system’s data is spread out between data centers and all manner of other problems, with many other in each of the city’s many agencies, which are located people visiting the website. Collecting, protecting and across the city’s five boroughs. responding to this information is a sophisticated and Many are based on completely different operating often complicated undertaking. “There is an enormous systems – some brand new, others using mainframe amount of data flowing into our system each and every interfaces (“Like Pong,” Flowers says, referring to the day,” says Mike Flowers, New York City’s analytics rudimentary 1970s videogame). 30 The Review
- 31. But in 2011, Flowers’ department introduced a program that would go some way to linking these disparate systems and make better use of the data collected. The initiative was aimed at more effectively identifying illegally converted buildings – those that I love 311 – I’ve called to report broken have been divided into smaller units to house far more traffic lights and water leaks on the sidewalk, people than is safe. Between 20,000 and 30,000 311 calls are made each year about this type of building. and to make noise complaints. Under the old system, each call made to 311 about Ida Benson, 39, PR executive, Astoria, Queens an illegal conversion passed through the Department of Buildings system until an inspector physically visited the property and determined if a violation had occurred. information as possible – complaints about a noisy bar But one of the problems of this system was that or improper garbage disposal don’t require the caller to inspectors had 40 days to visit the property – meaning give a name or address, for example. that people continued to live in unsafe homes for up to Robust security measures will only become more 40 days after the initial call. important as the amount of data grows – and while New Flowers and his team devised a risk matrix that York’s experiment in big data may have started simply, cross-references data from other city departments the possibilities are endless. with the 311 call and determines whether there is cause for immediate action. This other data is examined for indicators such as foreclosure, a tax lien, rats, fires or a history of 311 calls. It’s all combined to determine Open for business whether the property should be classed as high risk. Today, 5% of calls reporting illegal conversions are flagged as high risk, and inspectors visit the property in question within five days. Of these visits, 70% to 80% result in immediate evacuations – compared with 13% before the new system was rolled out. “Complaints in and of themselves are not a predictor of whether or not there are unsafe conditions,” Flowers says. “Citizen intelligence is still valuable, but it is just one part of the puzzle.” That’s what I call service The result is that unsafe buildings are identified more frequently, the people who inhabit these dangerous properties are removed more quickly, and inspectors’ time is allocated more effectively. “Essentially, people are safer in return for zero resource allocation,” Flowers says. This practice of cross-referencing data was put into use during Hurricane Sandy, which devastated much of New York City. The 20,000 downed trees The 311 service is just one example of how the Big Apple has started in public places required attention from multiple to extract value from its data. New York City’s mayor, Michael city departments: those overseeing transportation, Bloomberg, signed the Open Data Policy into law in March 2012, sanitation, fire and safety, plus phone, gas and electric with plans for all data from city agencies to be available on a single utilities. The New York City Parks Department is online portal by 2018. responsible for downed trees, but that system was He said: “If we’re going to continue leading the country in disrupted when the chaos of the storm resulted in innovation and transparency, we’re going to have to make sure that many calls being funneled through 911 – not 311. all New Yorkers have access to the data that drives our city.” Flowers assigned a programmer who “spent 10 hours One way this has been put into practice is through the NYC MacGyvering code to extract data from 911 into 311” BigApps contest, which offers US$50,000 in prizes for apps that use so that the city parks system could kick into gear. The the city’s data to make New Yorkers’ lives better and is now in its forestry department was then directed to cut up felled third iteration. Past winners include Work+ (pictured above), which trees and the sanitation department hauled them away. suggests places suitable for remote working, and Sage, which “This saved the parks department hundreds of hours of offers information on all the schools in the city. having to type in data” and sped up cleanup efforts after Datasets are currently available on a dedicated Tumblr, the storm, Flowers says. nycopendata.tumblr.com, as well as nycopendata.socrata.com. All this improvisation and streamlining of Bloomberg said: “This data belongs to the public, and if we make information is not without security challenges. The it accessible to everyone, the possibilities are limitless.” 311 system is designed to collect as little personal gemalto.com 31
- 32. Digital planet shopping Mobile commerce is big – and it’s getting bigger. According to eMarketer, mCommerce retail sales rose by 81% in 2012 in the US alone. Powered by the boom istock in tablets, this trend shows no signs of stopping. So what’s new in the rest of the world? UK Getting to the shops is now even Author molly bennett easier: since December, London buses have accepted contactless payments. Contactless RFID technology has been a feature of London’s public transit network since the Oyster card was introduced in 2003, but now passengers can use their NFC-enabled smartphone or payment card to get around on one of the city’s 8,500 buses. Source: bbc.co.uk United States Mobile loyalty programs are no longer the preserve of cash-rich big brands. Belly, Affinity, Perka and RewardLoop are just a few of the mobile loyalty start-ups that are marketing their services to America’s small enterprises. At a time when Main Street is struggling, this could be a great way to attract and retain customers. Alamy Source: zdnet.com Brazil Bradesco, one of Brazil’s largest banks, and Brazilian carrier Claro are due to introduce a virtual wallet service in the middle of this year. Aimed at the 46.8 million Brazilians without bank accounts, the wallet will allow them to get cash, shop, pay bills and transfer money using their mobile phones. Later in the year, the companies will launch an NFC payment service aimed at smartphone owners. Source: rcrwireless.com 32 The Review
- 33. Germany South Korea Individuals and small vendors in With 35 million smartphone owners, Germany have received a boost: South Korea is a fertile market for mobile they can now make smartphone- commerce. So much so that mobile to-smartphone payments using platform developer SK Planet’s 11th Street Telefónica Germany’s mpass app mobile market saw users make purchases for iOS and Android smartphones. worth 30 billion won (US$28.2 million) in All users need to do is select the November 2012 alone. Top of their wish recipient’s phone number and lists are household and children’s items, the amount is charged to their but they’re also making bigger purchases mobile phone bill or deducted such as refrigerators and motorcycles from prepaid credit on the phone using their smartphones and tablets. – avoiding the exchange of any Source: koreatimes.co.kr banking data. Getty Source: computerworld.com/au China Getty Chengdu, the capital of China’s Sichuan province, is on its way to becoming a model city for mobile commerce. Telecom company China Mobile and the China UnionPay bank are helping promote the city’s mobile wallet offering and rolling out NFC terminals in local merchants. Change is also afoot in Shanghai, where China Unicom and China Merchants Bank launched their NFC mobile wallet service in November 2012. Source: zdnet.com South Africa Payment Pebble is a plug-in mobile card reader that can take payment from debit or credit cards using a smartphone app, developed by payments company Thumbzup in conjunction with South African bank Absa. You connect the Pebble through a smartphone or tablet’s audio PIN, and then either insert or swipe the card to make a payment. With each device costing just US$40 to manufacture, Absa and Thumbzup are aiming the product at small businesses across the country. Source: nfcnews.com gemalto.com 33
- 34. As consumers have become more environmentally aware, the green credentials of the technology they buy is now just as important as the features they offer Goodbye plastic hello bamboo W Author ith their shiny surfaces and colorful reach 185,000 tons annually by 2015. These elements Dave Howell screens, the latest smartphones are only present in tiny amounts within the ore that is illustration represent the pinnacle of consumer mined and must be extracted using acid baths, among kate copsey technology. It’s no wonder that we’ve other harsh techniques. As a result, in some areas of fallen head over heels in love with them. But there’s more China, what was once highly productive arable land has to your phone than meets the eye. been damaged. And with China recently announcing a According to the Electronics TakeBack Coalition, cut in its export quota of these elements, technology recycling a million mobile phones can recover about developers are looking at alternative materials. 24kg of gold, 250kg of silver, 9kg of palladium and Think of a phone made from bamboo: when you more than 9,000kg of copper. But did you also know upgrade, you simply remove the battery and circuitboard that the rare-earth element europium is used to create for recycling and throw the rest of the phone on the the red phosphor, or luminescence, in a smartphone’s compost heap, where it will biodegrade harmlessly. 24kg screen? Or that your phone’s speakers Manufacturers are therefore investing in new contain neodymium-enhanced magnets? techniques using organic and environmentally friendly Or that lanthanum, a soft and malleable materials that will retain our current gadgets’ desirability, metal, is used to polish the glass of most but don’t place a heavy burden on the earth. mobile phones? For telecom companies and other players in the Although governments and private technology supply chain, this requires a multifaceted The amount of organizations are doing their best to approach. Gemalto, for example, uses a number of gold recovered encourage consumers and companies metrics when designing and manufacturing its products, by recycling a to recycle their old gadgets through charitable initiatives and legislation such including its holistic Life Cycle Assessment. This evaluates all environmental impacts of a product or million phones as WEEE, only an estimated 9% of people process, including greenhouse-gas emissions and soil do so, according to Nokia. Many gadgets and water pollution. The French Agency for Environment sit in drawers for years, “just in case,” even though they and Energy Management (ADEME) has also developed still hold value and are full of recyclable materials. a universal assessment tool called Bilan Carbone that While recycling efforts continue, in recent tracks greenhouse-gas emissions. years, manufacturers’ focus has turned to putting The United Nations’ Environmental Steward Strategy, the environment at the heart of the design and which puts environmental responsibility in the hands manufacturing of smartphones and other gadgets, rather of company executives, states: “Leading companies than relegating it to an afterthought. do not just embed, balance, diffuse and translate a Why is this so important? Take those rare-earth elements that make our phones the glossy machines they are. Most of the world’s 17 most sought-after rare-earths are mined in China, and global demand is expected to 34 The Review
- 35. Innovation_ Greener gadgets Samsung Galaxy S III Motorola MOTO W233 Renew AD Creative Adzero First handset to achieve the PAS Made out of recycled plastic, this This smartphone’s casing is 2051 carbon footprint certification was the first carbon-neutral phone made of bamboo handful of environmental practices; instead, they take use of plenty of other sustainable materials. French a comprehensive, cyclical approach to management.” company Orée has designed keyboards made of maple It seems companies are taking these lessons to heart and walnut from sustainably managed forests, and – partly because the benefits to using earth-friendly Italian design studio Spalvieri/Del Ciotto’s Maizy range materials and processes aren’t just environmental. For offers solar-powered gadgets such as calculators, LED manufacturers, their products’ environmental credentials clocks and pocket lights made from polylactide (PLA), have the potential to differentiate them from their a bioplastic derived from cornstarch. competitors. Generation Y and digital natives (see Indeed, the supply chain that forms tomorrow’s page 12) expect companies to act responsibly toward technology manufacturing could have a large agricultural society and the environment, and savvy companies are component. Many organic substances, including corn, capitalizing on this opportunity. cellulose or starch- Late in 2012, the bestselling Samsung Galaxy S III based materials, became the first handset to achieve the UK-based have already “Bamboo can grow Carbon Trust’s PAS 2050 product carbon footprint certification, the global standard for measuring the been shown to be promising 40 inches in a day and greenhouse gas emissions of goods and services over their lifecycles. And in 2009, Motorola unveiled the alternatives to petrochemical is as strong as steel” MOTO W233 Renew, which was not only the first plastics. carbon-neutral mobile phone, but also the first to be Manufacturers of consumer electronics are also manufactured using recycled plastic. opening their files to disclose in ever more detail how Looking beyond plastic, manufacturers are starting to their products are constructed, and which elements make more use of renewable and sustainable resources, of their supply chains affect the environment. HP with sometimes beautiful results. Bamboo is one such was one of the first; in 2008, it launched the Global material: some types can grow 40 inches in a day and Citizen Report, which reveals key statistics about the it has the same tensile strength as steel. A number of environmental impact of its supply chain. bamboo-based products made their debut at the 2012 Businesses within the technology sector can no Consumer Electronics Show, and the body of the Adzero longer simply focus on developing their next shiny phone from AD Creative also uses bamboo. new products. Consumer awareness and pressure from It’s not just smartphones that are jumping on environmental groups and government bodies are the bamboo bandwagon. Asus has designed a laptop shifting the focus to more sustainable manufacturing. with a dark-brown bamboo exterior, and MemoTrek Designers and developers alike understand that they Technologies offers a bamboo USB stick. Dell even uses must look beyond petrochemical and rare-earth elements, bamboo (and mushrooms) for some of its packaging. while maintaining the functionality and aesthetic appeal Pandas need not worry about their favorite food that keeps our love affair with our becoming scarce, though – design studios are making gadgets going strong. Scan this QR code with your smartphone to watch a video that explains how Gemalto is making banking greener gemalto.com 35
- 36. Digital bytes News from Gemalto Color innovation NFC SIM gets scoops award triple certification Gemalto’s PrintPixel security The UpTeq NFC high-end SIM supports feature was named best contactless payment and other secure new innovation at the annual services – and it’s now been certified Sesames awards, which were by American Express, MasterCard and held at the 2012 CARTES Visa. The world’s three largest global IDentification industry conference payment networks’ strict standards in Paris. PrintPixel allows color mean consumers can be confident that photographs to be permanently their payment data is secure. The UpTeq embedded into polycarbonate NFC SIM, which is already certified by identity cards, retaining EMVCo., can also be used for mobile the secure, deep-marking identification, coupon redemption, loyalty characteristics of greyscale laser programs and transit cards. engraving, but in full color. Asia Oceania 25 million This is the number of eDriver’s licenses and vehicle registration certificates Gemalto has now provided to India. It has been supplying a steady stream of the Sealys secure eDocuments, which allow the government to consolidate driver and vehicle Singaporeans’ new registration information in a central repository, to way of banking a number of Indian states since 2003. Standard Chartered Bank is bringing Gemalto’s Ezio onCard Pad Pay to Singapore in the city-state’s first large-scale rollout of a display payment card. Jointly developed with Nagra ID Security, the device has a small LCD display that combines EMV payment, one-time passwords and transaction signing for use when eBanking. Gemalto is also providing the authentication server, card personalization, fulfillment and project implementation for the bank. Getty 36 The Review
- 37. Europe Africa 30 million The number of subscribers to mobile operator Telecom Italia, which is launching a mobile wallet using Gemalto’s Mobile Financial Services software. It includes the LinqUs Trusted Services Management platform for the secure management of NFC applications and the LinqUs mobile payment platform for transaction management. 4G comes to the UK Russia goes All in one for prepaid Gemalto is powering the UK’s first 4G mobile network. EE, the joint venture between South Africa France Telecom and Deutsche Telekom in the Svyaznoy Bank is deploying UK, will have rolled out 4G to 25 British cities Standard Bank, one of South Africa’s Gemalto’s prepaid card by the end of March 2013, with 98% of the biggest financial institutions, is solution to its customers population scheduled to be covered by the introducing a multifunction EMV in Russia. Certified by end of 2014. Gemalto’s UpTeq LTE SIM and contactless payment card that its MasterCard and Visa, the embedded software solutions are playing customers can use to pay for both card will be distributed via a key role in the delivery of 4G’s super-fast transit fares and goods and services. 35 of the bank’s branches speeds, helping EE to meet the commercial and more than 3,000 points With the Muvo, they don’t have to and technical challenges. of sale, among other sales carry a separate transit card, and channels. Gemalto’s prepaid can make payments of up to R200 card process encompasses (US$22) by tapping or waving their everything from design card over a reader. and production to point- of-sale fulfillment. No more lost data Jordanians no longer have to worry about losing valuable data stored on their mobile phones. Network operator Orange Jordan has rolled out Gemalto’s LinqUs Cloud Backup product to its three million subscribers, meaning they can save and restore data such as contacts in the cloud in case their phone is lost or stolen. Plus, Getty it doesn’t matter whether the data is stored on the phone or in the SIM. North South America Award for LTE innovation Gemalto’s LinqUs OTA (over-the- US$200 billion air) platform won the innovation The amount the global industrial automation market will be worth award at LTE North America 2012. by 2015. Cinterion’s TC65i quad-band wireless module is part of It enables networks such as North American networks Verizon and this trend, having been integrated into Novus Automation’s AirGate- Sprint to make a smooth transition GPRS system for remote monitoring and site automation. Brazilian to LTE, and uses high-speed 4G company JMD Automação has implemented the device in several networks for reliable and secure heavy application download. of its manufacturing facilities. gemalto.com 37
- 38. Digital lives The passionate mathematician Why Ada Lovelace is known as the first computer programmer Author livy watson Illustration jim spencer Augusta Ada Byron, While the mathematically is generally recognized as the feelings – “a calculus of the Countess of Lovelace, could inclined Baroness showed first algorithm intended to nervous system.” have claimed a place in little affection for Lovelace, be processed by a machine. In 1835, she married history simply through the her concern that Byron’s Babbage called her the William King, a baron (later fact that she was the only “madness” would prove “enchantress of numbers.” Earl of Lovelace) and had three legitimate child of a renowned hereditary led her to have Lovelace’s mathematical children, naming one Byron. poet, but she found fame in her daughter tutored in talent was complemented She later combined a Byron- her own right as the world’s esque indulgence in gambling first computer programmer. Her father, Lord Byron, was Lovelace’s mathematical talent with her love of mathematics and disastrously attempted to a passionate man whose hot- blooded works (and personal was complemented by a find a formula for successful large betting, which left her life) heavily influenced the Romantic movement, powerful imagination in debt. Lovelace died of uterine while her mother, Baroness cancer in 1852 at just 36 Annabella Milbanke, held mathematics and science from by a powerful imagination years old, having lost contact rigid views more allied to the a young age. Lovelace turned that enabled her to see a with her husband several Age of Enlightenment. Their out to be a natural. future for the computer months earlier after a sickbed daughter, with her desire for a When she was 17, she met beyond mere calculation. She confession (rumored to have “poetical science,” was a true inventor Charles Babbage at believed Babbage’s machine been an admission of an convergence of extremes. a party and went on to work “might act upon other things affair). At her request, she Ada Lovelace, as she is with him on an early model besides numbers,” signaling was buried next to Lord Byron commonly known, never of a mechanical computer, the a shift from calculation to in Nottingham. knew her father: her parents Analytical Engine. computation. She shone brightly during separated just after her birth Between 1842 and 1843, And in 1844, she told her short life, however, and in 1815 and Lord Byron left she translated a French article a friend that she wished her work with Babbage would England for good. Her mother about Babbage’s machine, to create a mathematical go on to form the basis of didn’t even let Lovelace see adding in her lengthy model for how the brain one of the world’s great his portrait until she was 20. supplementary notes what produces thoughts and technological revolutions. 38 The Review
- 40. Issue 1 2013 Revıew the Meet the digital natives They’re about to change your world why the big apple will isis turn goodbye desks, has joined the big Americans on to hello holograms: data revolution mobile payment? the future office