Gen Sandhu Master Class Fundamentals Mod
- 1. Direct Marketing Anup Tiwari & Team
- 2. Aim & Objectives To initiate, educate, inspire and motivate you about potential and options for Fundraising Further strengthen you to promote Sustainable and Independent NGOs Today we do this by sharing details of Direct Marketing
- 3. FUNDAMENTALS OF FUNDRAISING
- 4. Learning Outcomes Understand fundraising Review principles of fundraising Examine various fundraising sources & techniques
- 5. What is Fundraising? “ The art of getting people to give you what you want, where and when you want it, for the work of your organisation”
- 7. Where? What? Sources of Funds Individuals Companies Trusts & Foundations Government & Statutory Earned Income What Donors Give Money Goods Time & Expertise What else? Voice Influence Information
- 8. invest duty hearts have been touched religion organisation does good work will use their money responsibly gratitude remembered People give because…
- 9. guilty public recognition , power, respect or gratitude Peer pressure Giving makes good business sense family habit something tangible in return want to have fun at an event tax reduction for the donation Giving feels good People give because…
- 10. People give because they are asked!
- 11. Giving in USA and UK (2007)
- 12. Where does the money come from?
- 13. INDIA *Besides what is received from Government & Abroad including Non Resident Indians
- 15. Indian Scene More than 1 million high net worth individuals No targeted approach to address them More than 1,00,000 millionaires in $ terms Non Resident Indians (NRIs) give big! $ 2 Billion USD Annually (2005/2006) Where does this go?
- 16. Impact of successful fundraising
- 17. NGO’s in India – > 1 million Fundraisers - Only a fraction of 1% of NGO’s have one. Urgent need to create fundraisers, build relationships and manage donor funds with high integrity and efficiency. Over Reliance -on grants and doles-NGOs no fundraising agenda Revenue Model-NO self sustainable plan Potential - remains untapped and the “giving market” is NOT growing India needs a “Leap Frog Strategy” for creating fundraisers urgently
- 18. Limitations with Current way
- 19. Challenges to Local Resource Mobilization
- 20. Why Pursue All Types?
- 22. Techniques
- 23. Which techniques? Visibility Resources Cost Staff/skills/Team Infrastructure Cause/competition Life stage/strengths Communication/brand Technology Sustainability Growth/risk Leadership support Scalability Diversify Restricted Funds Interesting M & E Avoid being overly-dependent on any single source. Build in a good mix of income sources in your fundraising strategy.
- 26. Donor cultivation curve = Current Level = Desired Level Example: Donor Group XYZ Contact Ownership Acceptance Understanding Awareness Time Preparation Phase Acceptance Phase Commitment Phase Buy-in Internalisation
- 28. Collecting viz a viz Fundraising There is an activity involving many motivated, well-intentioned people who are all furiously busy and which collects money. And there is fundraising, which is something totally different.
- 29. Distinction is simply put, but vitally important: Fundraising has clear goals , timelines , a clear case for support and A forensic approach to building lists of donor prospects. Anything else is just collecting money.
- 30. Donor Pyramid Upgrading Upgrading
- 31. Remember… Fundraising is not only about money. It’s about friend-raising and relationship-building. You will have more fun and success when you stop trying to get what you want, and start helping other people get what they want. -Dale Carnegie Great fundraising is not just asking people to give. It is about inspiring people to give.
- 32. Are you ready? Are you well Governed and Managed ? Do You have a strategic plan ? (Vision, Mission, Values and Strategy) Are you clear exactly what you want and for what ? Can you demonstrate results ? Do people know you? Can you provide donors with what it requires in return ?