General intro
- 2. Mr. Ma has extensive experience in environmental, graphic and industrial design and brings a particular expertise in design program development. By evaluating Brand strategies and operational directives he creates design solutions to articulate the client's brand environment. Mr. Ma is skilful in orchestrating multi-discipline projects with strong emphasis on consumer communications and cultural understanding through spatial design, fixtures and signage, has successfully completed brand programs in domestic and international markets. Experience GRID2 International Executive Vice President, Principal Hambrecht Terrell International Senior Design Director 郎涛Landor Associates, Hong Kong Director of Retail Design Landor Associates, New York Design Director Representative Projects Barnes & Noble Borders Cartier Chanel City Shop 城市超市 Duty Free Shoppers HCG 和成卫浴 HOLA 特力屋 Education Parsons School of Design BFA, Environmental Design, Pratt Institute Attended MA, Interior Design AKKA MA Managing Partner RDI American member JP Morgan Chase Kenneth Cole New York Paloma Picasso Samsonite UPS Wellcome 惠康 World Duty Free 123 Supermarkt
- 3. GRID2 New York • Established: 1990, Renamed GRID Partners in 2010 • Management: Principal: Akka Ma • Founded by design veterans who are passionate about creating brand experiences that wins sales. Ranked as one of the top retail design firms in the U.S., this passion continues today through our customer-centric and results driven approach to retail consulting, graphics and environments. We’ve successfully created and re-invented brands in every category • Staff: 8+ • Services: Full Service Retail Branding Design
- 5. GRID Partners Shanghai • Established: 2005 • Management: Managing Partner: Akka Ma • Our team of retail consultants, architects, interior design and graphic design professionals, with unique expertise in creating retail experiences, provide seamless services to the Client team in creating brand environments, from concept to execution. • Staff: 25+ • Services: Full Service Retail Branding Design
- 7. uncover Each brand has a unique personality and characteristics that set it apart from the rest. Our process starts by uncovering this brand DNA for each of our clients. the DNA of your brand 每个品牌都有自己独特的个性和特征，并藉此在竞争中脱颖而出 成功的设计始于发掘出每个品牌的独特基因
- 8. OUR PROCESS
- 9. 我们的业务 1. Branding 零售策略 2.Graphics 零售视觉 3.Interiors 零售环境 OUR SERVICES
- 10. Consulting Graphics Environments With decades of consulting experience, we help clients break through the challenges of change.
- 11. OUR SERVICES Consulting: Positioning Naming Brand Development Strategy Brand Architecture Customer Behavior Video Audit Consumer Focus Groups Exit Interviews Layout and Planning Analysis Concept Testing
- 15. February 2009 15
- 18. Consulting Graphics Environments Images drive what customers feel. We develop complete visual systems that reach into all aspects of the customer's experience.
- 19. OUR SERVICES Graphics: Corporate and Brand Identity Design Website Design Packaging Design Point of Purchase Design Catalogs and Brochures Graphic Guidelines Standards Manuals Photography Art Direction
- 20. 巴诺书屋 – 世界第一大实体书店
- 25. Inspiring people to buy is what drives us. Over the last fifteen years we have created some of the most profitable shopping environments in retail history. Consulting Graphics Environments
- 26. OUR SERVICES Environments: Exterior Design Interior Design Lighting Design Display Design Signage and Environmental Graphics Virtual Environments Fixture System Development Rollout Implementation
- 33. 格立图咨询 334/22/16July 2009 33 Brand environments
- 38. 灵通型命名提议 Connectivity Concept Names, LinkUS
- 39. 标识方案 Identity
- 41. 41 环境平面设计 In-store Graphic System
- 42. 鸟瞰示意 Birds eye view
- 47. Identity
- 48. Menu Cover & Spread
- 49. Steak Packaging
- 50. Wine Label
- 51. Uniform Chef Kichen Staff Staffs’ Name Tag
- 52. The Patio
- 53. The Prime Room
- 54. The Meating Room
- 55. The Prime Room