Generating More and Relevant Visual by Virginia Sharma
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The document provides details on generating video content from a talent solutions event with almost 700 clients and prospects. It outlines a plan to conduct dedicated video interviews and capture photos and videos from the event to create engaging content. The content will include short videos, slideshare decks, blogs, and infographics showcasing topics of interest to various personas like recruiters, HR managers, and business owners. Speakers and customers will be interviewed on topics like employer branding, talent acquisition best practices, and using LinkedIn recruiting tools. Roving reporters will also capture vox pops and customer anecdotes from the event.
Generating More and Relevant Visual by Virginia Sharma
- 1. 1 Generating More and Relevant Visual Content from a Single Event Case Study #DMAICMC
- 2. Talent Solutions Personas SMB Enterprise Staffing Owen the Owner June the Juggler Adam the Ambitious Sally the Scout Pete the Placer Billy the Boss Rose the Recruiter HR Director/ Chief Talent Officer/ Head of Human Capital Division, or similar Decision Maker title HR Manager/ Talent Acquisition Manager / Recruitment Specialist or Generalist CHRO, someone who oversees all HR functions and reports to CEO/ Board of Directors Owner, Partner, Decision Maker at a small-medium enterprise HR Manager/ Operations Manager – someone with direct HR responsibilities, at a small- medium enterprise CEO/ COO/ MD at a large staffing agency with 100 employees or more Owners/ CEO’s/ MD’s/ Partners at small staffing firms with 10 employees or less Dave the Deputy Sr Executive (e.g. COO/CFO) Works closely with the owner, CEO, assisted by HR administrator
- 3. Talent Connect is the largest recruiting event in APAC with almost 700 clients & prospects & US$25m+ in revenue opportunity
- 4. 4 The Approach Dedicated Video Interview Room Roving Reporter/ Photographer Scribe + Interview select customers/ speakers to create video content/ video webinars specifically around consideration and comparison stage of the buyer journey + Interview select customers based on organization/ availability during the course of day in an informal manner + Focus on byte sized short videos and pictures which capture the atmosphere of the event, how customers have benefited from LinkedIn products and their feedback on the event + Take notes ( especially of running quotes by presenters and anecdotes which are not present in charts) + These then to be used in conjunction with track session charts to build engaging slideshare decks on the principle of storytelling • Capture vignettes to create the event highlight video • Capture humour content to drive engagement and sharing
- 5. Video Room Plan Main Video Filming Centre Speaker/ Customer Topic Persona Journey Stage Primary Content Format Secondary Related content Pat Wadors, Senior VP , HR LinkedIn How do you create a strong employee culture in your organisa=on by building your employer brand Adam/ Owen Considera=on / Comparison Video-‐ point of view Blog/ Slideshare/ Infographic Glenn Keys, Execu=ve Director, Aspen Medical Glenn has minimal =me so roving mike + Craig Currie interview + Aspen field footage How you aPract talent through mission driven & value based EVP. (Glenn corp social responsibility focus drives EVP) Adam/ Owen Awareness Video-‐ point of view eBook/ Slideshare/Blog Jill Riopelle, Global Head of Recrui=ng, Airbnb + local rep? (mark asking) How Airbnb structured recruitment for success in a hyper-‐growth environment Adam/ Sally / June Considera=on / Comparison Video (Webinar) Interview format with Virginia Sharma Infographic/ Blog/ Slideshare/ eBook
- 6. Video Room Plan Josh Coulson, Insights Manager, APAC, LinkedIn How LinkedIn insights can help you engage core talent in your specific industry and get a head- start against your competitors in the race for talent Sally/ June Comparison/ Consideration Video ( webinar) with Presentation charts edited eBook/ Slideshare/Blog/ infographic Finuala Hattori, Vice President Talent Acquisition, APJ, SAP Asia How SAP grooms & retains their best talent for ongoing success Adam / Sally Awareness Video - Point of view Blog/ Infographic/ Slideshare Oliver Garside, Customer Education Consultant, Linkedin along with Erin Schielzeth, Customer Success Consultant, LinkedIn Recruiter can integrate within your daily workflow. Quick hacks on how you can maximise the use of recruiter on an everyday basis Sally/ June Consideration/ Comparison Video Interview ( webinar) planned as demo scenario Slideshare/ eBook/ Infographic Speaker/ Customer Topic Persona Journey Stage Primary Content Format Secondary Related content
- 7. Video Room Plan Main Video Filming Centre Speaker/ Customer Topic Persona Journey Stage Primary Content Format Secondary Related content Katy Harris, The Iconic How Linkedin can help small teams with small budgets do more with less June/Sally Consideration/ Comparison Video Interview ( webinar) with Alicia Kearns Slideshare/ Blog Christine Connor, Coles The Coles roadmap for holistic talent acquisition transformation Adam/Sally Consideration/ Comparison Video Interview ( webinar) with Tim Grogan Slideshare/ Blog Sue Glover, Beca When expanding internationally how to recruit overseas when no one knows you or your brand. Sally ( Japan/ India) Consideration Video - Point of view ( Japanese Subtitles Possible?) eBook/ Slideshare ( in Japanese and English) Sharon Tan The future of talent acquisition across Asia- Pacific Sally Awareness Video interview Xxxx Gemma Allen & Mike Boyd, Medibank Building an army of Talent brand ambassadors to attract the best talent Adam / Sally Consideration Video interview
- 8. Roving Reporter Plan Types of clients Client names ( TBD) Standard quesConnaire for each interviewee Vox Pop Types of Video Deliverable Two reputed client using recruiter (check registra=on list) TBD 1) What do you like most about the LinkedIn Product you use and why? Yes + addi=onal tbc based on KC ideas 1)Videos on Recruiter use Two reputed client using job slots TBD 2) Tell us about the craziest HM request you’ve ever had in your career? 2) Video on Talent Brand in ac=on Two reputed client using Talent Brand TBD 3) What is your key take away from today’s sessions? 3) Video on job slots in ac=on One Pete/ Billy TBD 4) How was your experience of the overall event ? 4) One montage on TC-‐ “The coolest place for HR folks to hang out “-‐ Highlights reel One Sally from an industry client TBD 5) TC is cool because…. 5) A season of ‘crazy HM requests” One June from an SMB TBD One Adam from an industry client TBD 7) What do Sally's care about and how are they mee=n that requirement 8) What do June's care about and how are they mee=ng that requirement 9) What do Adam's care about and how are they mee=ng that requirement 10) One =me lapse video of the en=re event from morning =ll night with core voice overs from clients about their overall experience
- 9. Speaker/ Customer Topics Scribe To do Pat Wadors, VP , HR LinkedIn How do you create a strong employee culture in your organisa=on by building your employer brand KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style).Transcribe on to this Google Doc post event Glenn Keys, Execu=ve Director, Aspen Medical How do you aPract talent by communica=ng how your brand impacts people's lives by making a difference in local communi=es KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style).Transcribe on to this Google Doc post event Jill Riopelle, Global Head of Recrui=ng, Airbnb How do you engage talent through storytelling in social media KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style).Transcribe on to this Google Doc post event Scribe Plan
- 10. Scribe Plan Speaker/ Customer Topics Scribe To do Josh Coulson, Insights Manager, APAC, LinkedIn How LinkedIn insights can help you engage core talent in your specific industry and get a headstart against your compe=tors in the race for talent KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style).Transcribe on to this Google Doc post event Finuala HaPori, Vice President Talent Acquisi=on, APJ, SAP Asia How can you leverage your company network, to groom the best homegrown talent and create an inbound channel for the best of talent to engage with you KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style).Transcribe on to this Google Doc post event Oliver Garside, Customer Educa=on Consultant, Linkedin along with Erin Schielzeth, Customer Success Consultant, LinkedIn Recruiter can integrate within your daily workflow.Quick hacks on how you can maximise the use of recruiter on an everyday basis with an insider view KC Take quotes/ anecdotes from the track. Interview sessionfolks on their inputs on the same topic ( pen and paper style). Transcribe on to this Google Doc post event
- 11. Scribe Plan Speaker/ Customer Topics Scribe To do Allan Waldron, Resourcing Advisor, Senex Energy Limited How can Linkedin help you do more with less, especially when you are a one man HR army KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style)Transcribe on to this Google Doc post event Sharon Tan, SingTel Group, Head of Talent Acquisition, SingTel How can you transform your organisation and create a storng talent brand? How does Linkedin help you ahcieve that? KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style)Transcribe on to this Google Doc post event Sue Glover How do you communicate the value of your employer brand to drive international expansion. Where does LinkedIn bring in the maximum value? KC Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style)Transcribe on to this Google Doc post event
- 12. Pre Event to dos Checklist • Finalize the topics and deliverables • Allocate scribes • People for roving camera crew • Reach out to those whom we are intending to interview and set time ( consent forms et all) • Briefing calls w customer 1-3 weeks before event • Draft a planned execution cycle to map probable in-market dates
- 13. 49 content pieces produced Content Quantity Customer Videos 12 Show Hype Reel 1 Vox Pops 20 eBooks 3 Webinar Decks 3 Blogs 3 On the Day Made for Social 6 I've got one for you video 1
- 14. The Interview 14