Generation Z Nerds
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Generation Z nerds are primarily male consumers interested in fast fashion brands like Zara and H&M, characterized by an affinity for quick production processes in the fashion industry. Their online behavior reveals a high engagement with gaming and technology, with a notable presence in social gaming. Additionally, this demographic shows a preference for various entertainment genres, including horror movies.
Generation Z Nerds
- 1. GENERATION Z NERDS • • • • • •
- 2. QUICK DEFINITION: Generation Z Nerds Male consumers interested in fast fashion brands like Zara, H&M and Topman. The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. 33% 66% 0 100% 15-17 18-24 25-34 35-44 45-54 55-64 72% MALE 64% SINGLE 99% WITHOUT CHILDREN NETIZENS GENERATION Z NERDS • • • ••• GAMERS TECHIES DESIGN LOVERS
- 3. 1 GENERATION Z NERDS: GAMING GET THE FULL PROFILE 13% RPG BEAT‘EM ALL GAMES STRATEGY GAMES 54% SLYFOXHOUND Social Gamer Gamer Hardcore Gamers 6 11 16
- 4. GENERATION Z NERDS ONLINE BEHAVIOR GET THE FULL PROFILE Always online Netizens 5.6x 67.8% Rooster Teeth App 39.6x Mobile App Happy 3.4x
- 5. GENERATION Z NERDS: TECHNOLOGY GET THE FULL PROFILE Computer Hardware
- 6. GENERATION Z NERDS: ENTERTAINMENT GET THE FULL PROFILE FAMILY ORIENTED SHOW HORROR MOVIES MOVIES LOVERS
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