![Sample endorsements
● ...Genero provides the basic platform for new business models around
free culture to emerge.
– Cory Doctorow, author
● ..[Genero] can make it possible to easier distribute digital media in the
libraries.
– Nils Pharo, Project manager
● ... Genero is a key way to find the benefits of global scale business
models of the future that reconciles both old and new ways to create.
– Mario Pena, Community and Business Manager](https://image.slidesharecdn.com/generonettskap-101112014457-phpapp01/85/Genero-nettskap-22-320.jpg)
Genero nettskap
- 1. By Øystein Jakobsen (FriBit) Oystein.jakobsen@fribit.no For Nettskap 2.0 Workshop 12.11 2010 English
- 2. About the Copyright stalemate ● None ● Statute of Anne 1709 ● US Constitution 1790 ● Bern convention 1886 ● Recent developments ● ”Mickey Mouse Forever” ● Copyright on Software ● HADOPI ● ACTA ● Patents on methods and biology
- 3. Introducing Copyleft ● Free Software Foundation ● Open Source Initiative ● Creative Commons ● Wikimedia ● Free Culture Forum
- 4. Theoretical foundation for Genero ● When marginal cost approaches 0, the unit cost will approach 0 – “The penny gap” – Google mail, Google maps ● “Innovation happens elsewhere” – Let others innovate on your content or platform – Amazon, programmable web ● Reduction of transaction costs – Legal, technological, normative and social – Pirate bay ● Distributed services – Create a network through standards instead of services – Identi.ca instead of Twitter, Diaspora instead of Facebook
- 5. The architecture of the internet ● Set of standards ● TCP-IP, HTML, CSS ● Set of rules ● Net Neutrality ● Set of technologies ● DNS ● Service providers ● ISP's, Domain registrars http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
- 6. Conventional distribution model Copyright holder User Distributor User User Copyright holderCopyright holder
- 7. Example: Apple Copyright holder User User User iPod iTunes iPhone Apple TV Copyright holderCopyright holder
- 8. Example: Warner User Copyright holder MSN Music User User Warner store Warner music Copyright holderCopyright holder iTunes
- 9. Problems with conventional distribution models - Vertical integration - Bilateral agreements - Common interest groups - Complicated permission regime - High risk - No consumer rights - Constant lawsuits - Damages the Internet Less competition Inefficient Unhappy customer base
- 10. Principles for designing Genero ● Non-exclusive ● End-to-end principle ● Encourage new distribution channels ● Use and reuse must be permitted and promoted. ● Regular behavior by regular people must be permitted. ● Conventional law enforcement at a minimum
- 11. Genero system
- 12. Culture in silos
- 13. Culture in silos
- 17. Genero Initiative Standards organisation to maintain the Genero system ● Defines the Registry behaviour ● Rules for distributors and aggregators ● Maintains the Genero licence ● Maintains the Attribution guidelines ● Provide support functions
- 18. Genero licence
- 19. Service Provider Example entry Registry Copyright holder Metadata: Author: John Glenn Copyright owner: John Glenn Content category: Music Tags: reggae, jazz, fuzzpop Content type:Music album Licence: Genero Content type: Music album Content category: flac song01.flac.torrent song02.flac.torrent Content category: Source song01.midi.torrent song02.midi.torrent Content category: Misc music.video.avi.torrent cover.front.jpg.torrent cover.back.jpg.torrent storplakat.jpg.torrent Monetization distribution: Author- John Glenn: 75% Service Provider- SuperPublish: 10% Sampled- Peter sellers: 15% Business terms UnitCost: 0 RevenueShare: 30%
- 20. Distributor -> creator payment User Distributor Copyright holder Aggregator Registry Copyright holder Copyright holder Aggregator Genero Payment Provider $ $ $ $ $ $
- 21. InWeave Iterative Research Model
- 22. Sample endorsements ● ...Genero provides the basic platform for new business models around free culture to emerge. – Cory Doctorow, author ● ..[Genero] can make it possible to easier distribute digital media in the libraries. – Nils Pharo, Project manager ● ... Genero is a key way to find the benefits of global scale business models of the future that reconciles both old and new ways to create. – Mario Pena, Community and Business Manager
- 23. Progress ● Getting commitment for standardisation proves difficult – Librarians are enthusiastic, libraries reserved – Insiders are helping ● Key partners enlisted – Open Educational Resources – P2P foundation – Creative Commons