Geo Video Project
- 1. Tung Ping Chau Video
- 2. Watch the videos and compare and contrast the content and construction?
- 4. Form • What is the purpose of the video? • You have 2 choices: – To promote island and attract tourists (An Advertisement) – What do they need to know to motivate them? – To educate an audience about the island – (A Documentary) – What do they want to learn that will engage them?
- 5. Audience • Local or overseas Audience? • Knowledge of Audience? • Interest: Locals will be attracted to the island for different reasons to overseas visitors to Hong Kong? • Knowledge: How much the audience know about the island will effect the information you share?
- 6. Content • When you know the form (Advertisement or Documentary) and who you will target it at (Audience) the content (information; images, audio, graphics) will become clear. • Remember film has its own visual language which must be considered no matter what the form content or audience.
- 7. Information into Images • What information must be communicated to your audience to attract them or educate them? • How do you turn this information into visual information? • How do I present this information in a way that the audience will engage with and understand?
- 8. Semiotics • Semiotics is the study of signs • Semiotic suggests that we understand the world through the way signs work together (syntax) • We gain understanding and value about that information through the particular signs that are used
- 9. What values do these images suggest and why?
- 10. What values do these images suggest and why?
- 11. What values do these images suggest and why?
- 15. Shot Scale Long Shot LS Medium Long Shot MLS Medium Shot MS Close Up CU
- 16. Shot Angle Low Angle High Angle Eye Line
- 18. Structure and Syntax • Once you have composed your individual frame, you must consider the scale, angel and camera movement you will use to enhance the progression of the shots • Then you must consider how you will structure the sequence of shots to communicate with your audience • You can prepare this through the use of story boards – story boards in film are more about sequence than the individual frame
- 19. The Establishment Shot • This is like the opening paragraph of an essay that set the context of the information. • It is usually a Long Shot (LS) or Extreme Long Shot (ELS)
- 20. Medium Shot &1/2 Body Shot • These shots move us closer to the action and focus our attention on the specific details of the information we are communicating • If we are using a ‘stand-up’ presenter they will be introduced using this size of shot
- 21. Close Ups & Cutaways • Close Ups bring the audience the fine detail or elements that are in themselves to small for MS • Cutaways are the shots that show secondary elements of the action, usually in CU.
- 22. Audio: Dialogue • Are you going to have a presenter(s)? • What will be the personality of the presenter(s) and the tone of their voice? • Will you use ‘stand-up’ (SU) or voice over (VO) or a mixture of both?
- 23. Audio: Music • Only use music that adds value to your work • It should not distract from the information being communicated to the audience and can assist by engaging the audience. • Music can be used to set the tempo of the editing and presentation style • Music can be used at a low level to add to the narrative of the video
- 24. Montage vs. Narrative • Will your video follow a narrative (e.g. a day at Tung Ping Chau) or will it be a montage of shots based around the theme of each of the locations?
- 25. Questions