How Will We Get There? Geoff Wardle Director, Advanced Mobility Research Associate Chair Graduate Industrial Design
Opportunity Green - How Will We Get There?  The transportation and automotive industries in particular, are set for  radical change….. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Emergence of China, India as  major automotive players…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Emergence of China, India as  major players in the energy  industry…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry The end of artificially cheap  energy - oil in particular…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Scarcity of unpolluted water…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Saturated automobile markets…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Increasing public awareness about issues of sustainability…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Public and political distaste for urban congestion…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry However, providing sustainable  transportation will be the greatest challenge. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry The truth of the matter is: we know so little  about what sustainability really means…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry At the outer layers of the problem,  thinking about transportation as a systems integration problem will be a major step forward… Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry We can make great progress on making more energy efficient hardware and software within these systems…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry We can help our society require us to move ourselves and our goods  around less…. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry The most difficult challenge though will be in physically building the  hardware from truly sustainable  materials. Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Art Center College of Design Summit:  Systems, Cities and Sustainable Mobility February 4th, 5th, 6th 2008 Geoff Wardle - Director, Advanced Mobility Research
Changing the Design of the Automobile Industry Let’s start understanding. Let’s start talking! Geoff Wardle - Director, Advanced Mobility Research

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Geoff Wardle

  • 1. How Will We Get There? Geoff Wardle Director, Advanced Mobility Research Associate Chair Graduate Industrial Design
  • 2. Opportunity Green - How Will We Get There? The transportation and automotive industries in particular, are set for radical change….. Geoff Wardle - Director, Advanced Mobility Research
  • 3. Changing the Design of the Automobile Industry Emergence of China, India as major automotive players…. Geoff Wardle - Director, Advanced Mobility Research
  • 4. Changing the Design of the Automobile Industry Emergence of China, India as major players in the energy industry…. Geoff Wardle - Director, Advanced Mobility Research
  • 5. Changing the Design of the Automobile Industry The end of artificially cheap energy - oil in particular…. Geoff Wardle - Director, Advanced Mobility Research
  • 6. Changing the Design of the Automobile Industry Scarcity of unpolluted water…. Geoff Wardle - Director, Advanced Mobility Research
  • 7. Changing the Design of the Automobile Industry Saturated automobile markets…. Geoff Wardle - Director, Advanced Mobility Research
  • 8. Changing the Design of the Automobile Industry Increasing public awareness about issues of sustainability…. Geoff Wardle - Director, Advanced Mobility Research
  • 9. Changing the Design of the Automobile Industry Public and political distaste for urban congestion…. Geoff Wardle - Director, Advanced Mobility Research
  • 10. Changing the Design of the Automobile Industry However, providing sustainable transportation will be the greatest challenge. Geoff Wardle - Director, Advanced Mobility Research
  • 11. Changing the Design of the Automobile Industry The truth of the matter is: we know so little about what sustainability really means…. Geoff Wardle - Director, Advanced Mobility Research
  • 12. Changing the Design of the Automobile Industry At the outer layers of the problem, thinking about transportation as a systems integration problem will be a major step forward… Geoff Wardle - Director, Advanced Mobility Research
  • 13. Changing the Design of the Automobile Industry We can make great progress on making more energy efficient hardware and software within these systems…. Geoff Wardle - Director, Advanced Mobility Research
  • 14. Changing the Design of the Automobile Industry We can help our society require us to move ourselves and our goods around less…. Geoff Wardle - Director, Advanced Mobility Research
  • 15. Changing the Design of the Automobile Industry The most difficult challenge though will be in physically building the hardware from truly sustainable materials. Geoff Wardle - Director, Advanced Mobility Research
  • 16. Changing the Design of the Automobile Industry Art Center College of Design Summit: Systems, Cities and Sustainable Mobility February 4th, 5th, 6th 2008 Geoff Wardle - Director, Advanced Mobility Research
  • 17. Changing the Design of the Automobile Industry Let’s start understanding. Let’s start talking! Geoff Wardle - Director, Advanced Mobility Research