Get a mac - IMC CAMPAIGN
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The "Get a Mac" advertising campaign was launched in April 2006 by TBWA/Chiat/Day to promote Apple computers over PCs. The campaign featured ads starring "Justin Long as Mac and John Hodgman as PC" and ran for 4 years through 2010, producing 66 television commercials that aired in the US, Canada, Australia, New Zealand, Japan, and UK. The ads focused on highlighting Mac's iconic design, operating system advantages, and user interface compared to PCs, which helped contribute to Apple gaining 42% growth in market share and selling 1.3 million Macs by the end of 2006.
Get a mac - IMC CAMPAIGN
- 1. “Get a mac” campaign
- 4. April Fools Day in 1976 STEVE JOBS , STEVE WOZNAIK & DONALD WAYNE Incorporated January 3, 1977 CUPERTINO , CALIFORNIA
- 6. The roller coaster begins 2nd may 2006 “GET A MAC” Campaign was launched PC was played by “John Hodgman” TBWA/ Chiat Day launched 19 ads in 1st year and 47 more ads in next 3 years of campaign Mac was played by “Justin Long”
- 7. Campaigns ran for 4 years 2006- 2010 Tv ads were created by TBWA/Chiat/Day Broadcasted in US, CANADA, AUSTRALIA, NEW ZEALAND , JAPAN AND UK 66 small ads of 30 seconds each
- 9. Not exactly “TECH SAVY” Ready to switch from PC to MAC
- 10. APPLE PC ICONIC DESIGN DEPENDS ON THE MANUFACTURER SLEEK LIGHT AND DESIGNED TO LOOK COOL IN MACINTOSH , CPU & MONITOR WERE HOUSED IN 1 SINGLE UNIT PC WERE HUGE BULKY AND LOTS OF WIRES DIFFERENT LOOKS GIVEN BY DIFFERENT DESIGNER
- 11. OPERATING SYSTEM SPECIFICATION USER INTERFACE MAC RUN OS X , OPTION TO UPGRADE TO NEW OSX MOSTLY PREINSTALLED , IF UPGRADED PIRATED VERSION IT CRASH SO EACH TIME YOU HAVE TO BUY BETTER HARDWARE OPTIMISATION WITH BETTER SPEED AND CAPACITIES WIDE RANGE AND DIFFERENT KIND OF HARDWARE LAUNCHPAD – SCREEN FULL OF APP ICONS FOR EASY ACCESS CREATE AS MANY DESKTOP YOU LIKE ONLY ONE DESKTOP AND EASY ACCESS TO ONLY APPS SHOWN ON THE DESKTOP
- 14. Success
- 16. 42% growth in market share 1.3 million MAC by end of 2006 39% hike 500 $ million every year