Get Agile: Kill the Library Website Redesign Project
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The document argues against large-scale website redesign projects, highlighting the inefficiency and cost involved in such initiatives, particularly within various organizations including educational institutions. It advocates for an evolutionary site redesign approach, which involves incremental changes, continual testing, and a focus on user familiarity rather than drastic overhauls. The authors emphasize the necessity of staying agile and responsive to user needs, rather than committing to a one-time redesign strategy.
Get Agile: Kill the Library Website Redesign Project
- 1. Get Agile: Kill the Website Redesign Project 2014 Internet Librarian | Monterey, Ca | October 27 Tammy Allgood Wolf, Arizona State University, @tallgood Melissa Johnson, South Mountain Community College
- 3. Costs of Big Bang Redesign Time Effort Money Assessment Politics
- 6. In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education. Louis Rosenfeld Image: Louis Rosenfeld.com
- 7. Digg.com
- 8. Target.com Courtesy: Ad Age, 11/22/13
- 9. Target.com Image: Internet Archive
- 10. Kraft Foods Image: Logopedia
- 12. Annoyances matter, because they compound. Jakob Nielsen, “Does User Annoyance Matter?” Image: Donald Clark
- 14. Image: Peugeot
- 16. Small, simple fixes can accomplish far more than expensive redesigns. Louis Rosenfeld Image: Louis Rosenfeld.com
- 18. Evolutionary Site Redesign (ESR) • Incremental changes • Continual A/B testing • Dedicated staff
- 19. Ebay.com, 2006 Image: Internet Archive
- 20. Ebay.com, 2007 Image: Internet Archive
- 21. Cognitive Load Human brains have a limited amount of processing power. Image: http://www.ijoa.org/imta96/paper52.html
- 22. Small iterative change spreads out the cognitive load required to learn new things on a site. Aaron Schmidt Image: Aaron Schmidt
- 23. ESPN NFL/Soccer, Spring 2014
- 24. ESPN Soccer, Fall 2014
- 25. Typically, a fresh design will be a worse design simply because it's new and thus breaks user expectations. A better strategy is to play up familiarity and build on users' existing knowledge of how a system works. Jakob Nielsen Image: Donald Clark
- 26. Advantages of ERS • Easy to assess • Easy to roll back • Simpler to plan, execute, and manage • Easy to remain agile
- 27. Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan AgileManifesto.org
- 31. Specific Agile Methodologies ❏ DSDM (Dynamic Systems Development Method) ❏ Facilitated workshops ❏ Modelling and iterative development ❏ MoSCoW prioritization - musts, shoulds, coulds and won't haves ❏ Scrum ❏ XP (Extreme Programming)
- 32. REI.com, 2010 Image: Internet Archive
- 33. REI.com, 2014 Image: Internet Archive
- 34. Yahoo.com, 2010 Image: Internet Archive
- 35. Yahoo.com, 2014
- 36. Amazon.com, 2007 Image: Internet Archive
- 37. Amazon.com, 2014
- 38. Web Experts Agree... Image: Louis Rosenfeld.com Image: Donald Clark Image: Jared Spool Image: Aaron Schmidt
- 39. What It Means for Library Websites: • No big plan followed by a GREAT UNVEILING • Set priorities • Work in short sprints to deliver features bit by bit • Roll out changes • Assess • Begin again Image: lib..asu.edu
- 41. Focus on the stuff people have trouble with
- 42. Focus on the stuff people need
- 44. The Bad News: You Are Never Done Image: Leon Bonaventura
- 45. The essence of strategy is choosing what NOT to do. Michael Porter, Harvard Business Review
- 46. Image: Iqoncept
- 47. Evolution over revolution... Process over project... Realign over redesign...
- 48. So, when are you going to redesign your library’s website?
- 49. Image: MSLK
- 50. Tammy Allgood Wolf Arizona State University Libraries | Tempe, AZ tammy.allgood@asu.edu Melissa L. Johnson South Mountain Community Library | Phoenix, AZ melissa.johnson@southmountaincc.edu
- 51. References Website Redesign: Evolution Beats Revolution (2014). Website redesign: Evolution beats revolution. FUZE. Retrieved from http://www.fuzeinc.com/website-redesign-evolution-beats-revolution/ Manifesto for Agile Software Development Beck, K., Beedle, M., van Bennekum, A., Cockburn, A., Cunningham, W., Fowler, M., Grenning, J., Highsmith, J., Hunt, A., Jeffries, R., Kern, R., Marick, B., Martin, R.C., Mellor, S., Schwaber, K., Sutherland, J., & Thomas, D. (2001). Manifesto for Agile Software Development. Retrieved from http://agilemanifesto.org/ Pretty Much Everyone Hates the New Target.com Redesign Griner, D. (2013). Pretty much everyone hates the new Target.com redesign. AdWeek. Retrieved from http://www.adweek.com/adfreak/pretty-much-everyone-hates-new-targetcom-redesign-154071 Myth #11: You need to redesign your website periodically Gócza, Z. (2013). Myth #11: You need to redesign your website periodically. UX Myths. Retrieved from http://uxmyths.com/post/712537920/myth-you-need-to-redesign-your-website-periodically Never Redesign Your Website Without This Strategy! Goward, C. (2014). Never redesign your website without this strategy! CrazyEgg. Retrieved from http://blog.crazyegg.com/2014/01/15/website-redesign-strategy/ Digg Users Revolt After Redesign Halliday, J. (2010). Digg users revolt after redesign. The Guardian. Retrieved from http://www.theguardian.com/technology/pda/2010/aug/31/digg-redesign-revolt Iterative and Incremental Development: A Brief History Larman, C., & Basili, V.R. (2003). Iterative and incremental development: A brief history. Computer 36(6), 47. Retrieved from http://www.craiglarman.com/wiki/downloads/misc/history-of-iterative-larman-and-basili-ieee- computer.pdf Good Designers Redesign, Great Designers Realign Moll, C. (2005). Good designers redesign, great designers realign. A List Apart. Retrieved from http://alistapart.com/article/redesignrealign Does User Annoyance Matter? Nielsen, J. (2007). Does user annoyance matter? Nielsen Norman Group. Retrieved from http://www.nngroup.com/articles/does-user-annoyance-matter
- 52. More References Fresh vs. Familiar: How Aggressively to Redesign Nielsen, J. (2009). Fresh vs. familiar: How aggressively to redesign. Nielsen Norman Group. Retrieved from http://www.nngroup.com/articles/fresh-vs-familiar- aggressive-redesign/ Stop Redesigning And Start Tuning Your Site Instead Rosenfeld, L. (2012). Stop redesigning and start tuning your site instead. Smashing Magazine. Retrieved from http://www.smashingmagazine.com/2012/05/16/stop-redesigning-start-tuning-your-site/ Resist That Redesign | The User Experience Schmidt, A. (2010). Resist that redesign. Library Journal, 136(4), 21. Retrieved from http://lj.libraryjournal.com/2010/03/opinion/aaron-schmidt/resist-that-redesign- the-user-experience/#_ Usability Tools Podcast: Avoiding Redesigns Spool, J. (2007). Usability tools podcast: Avoiding redesigns. User Interface Engineering. Retrieved from http://www.uie.com/brainsparks/2007/12/03/usability-tools-podcast-avoiding-redesigns/ The Quiet Death of the Major Re-Launch Spool, J.M. (2003). The quiet death of the major re-launch. User Interface Engineering. Retrieved from http://www.uie.com/articles/death_of_relaunch Website Redesign: Big Bang, Gradual or Evolutionary Approach? Watson, C. (2010). Website redesign: Big bang, gradual, or evolutionary approach? SmileyCat. Retrieved from http://www.smileycat.com/miaow/archives/001973.php
- 53. Image credit: Scott Adams