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GET MORE DONE!ByMark PhillipsAdobe Developer Summit Unconference 2009
WHY GET MORE DONEYou can’t hire anyone else.You don’t want to be fired.You want to do a good job &Have time for other things.www.vertabase.com
WHO AM Iwww.vertabase.com
WHAT’S IT ALL ABOUTwww.vertabase.com
WHAT ITS NOTwww.vertabase.com
WHO YOU AREDesigner, developer, copywriter, creative, support person –member of a team.You solve and facilitate solutions for your client.www.vertabase.com
WHO YOU AREManager who’s job is to get people of different skills and backgrounds to work together.You are judged by the results you deliver for your client.www.vertabase.com
NO MATTER WHO YOU AREITS ALL ABOUT THE CLIENT.www.vertabase.com
TIP NUMERO UNO“The only results that matter are EXTERNAL”-Peter Druckerwww.vertabase.com
BE A FACILITATORSolve ProblemsBuild SolutionsDeploy SolutionsSupport SolutionsHELP ACCOMPLISH GOALSwww.vertabase.com
BE A FACILITATORHELP MAKE GOOD THINGS HAPPEN“The only thing in abundance is mediocrity”-Peter Druckerwww.vertabase.com
WHAT IS TIME MANAGEMENT?Time ManagementIs a set of habits for making the best use ofYOUR OWN TIMEso that you can GET MORE DONE.www.vertabase.com
WHAT IS PROJECT MANAGEMENT?Project ManagementIs a set of habits for making the best use ofOTHER  PEOPLE’S TIMEso that the team can GET MORE DONE.www.vertabase.com
PROJECT MANAGEMENT REDEFINEDCOMMUNICATIONEXPECTATIONSESTIMATESwww.vertabase.com
PROJECT MANAGEMENT REDEFINEDhelp your clientwww.vertabase.com
COMMUNICATIONwww.vertabase.com
CONTEXT MATTERSThe only problem worth solving is the one the client defines.Let the client frame the problem and then solve that problem.www.vertabase.com
One Storywww.vertabase.com
TIP NUMERO DOSListen to your clientwww.vertabase.com
GET MORE DONEYour time and money will be spent most effectively if it is focused on solving your client’s problem.www.vertabase.com
COMMUNICATE EFFECTIVELYWhen you communicate, the only thing that matters is what is understood by either party.www.vertabase.com
COMMUNICATE EFFECTIVELYWhen you are talking, it’s what the other person hears.When you are listening, it’s how much you understood.www.vertabase.com
TIP NUMERO THREECater Communication to Contextwww.vertabase.com
EVERY PROJECT HAS 3 PHASESPLANNINGACTIVEWAREHOUSECater your communications to each phase.www.vertabase.com
PLANNING PHASEIs where you define a project’s goals, the time table, budgets, resource allocations and risks.www.vertabase.com
SUPER GRANDE TIP NUMERO 4DON’T EVER WRITE A SPEC FOR A CLIENTwww.vertabase.com
WHAT IS A SPEC?A spec document is an extremely useful document for your INTERNAL team.It is the wrong tool for a client.www.vertabase.com
BULLET POINT SPECTastes better.Less filling.Exactly the right tool for the client.www.vertabase.com
BULLET POINT SPECAll bullet points.Only a few questions.Answered in one or two sentences.www.vertabase.com
BULLET POINT SPECProject goals Time table Budget & resource allocation Riskswww.vertabase.com
Two Storieswww.vertabase.com
GET MORE DONEYour time and money will be spent most effectively if you are using the right tools with your client.www.vertabase.com
Discussions?Consider them issues (not endless)Threaded message board with due dates or an issue trackerMeeting as a last resort -> only when necessarywww.vertabase.com
ACTIVE PHASEIs where the deliverables are worked on and the plan is put into action.www.vertabase.com
ACTIVE PHASEIts where everything that can go wrong does.www.vertabase.com
TIP NUMBER 5Make Sure You Communicate.www.vertabase.com
For CommunicationAutomatic emails when something changes.Wiki, software, emails, message board, calls and even meetings.How often? Depends on length of the project.www.vertabase.com
What to CoverGoals updateScheduleBudgetNeed information?Riskswww.vertabase.com
When Things Go Wrong!Don’t Hold Backwww.vertabase.com
OTRO SUPER GRANDE TIP (NUMERO 6)>30% =bring it up as a risk>70% =bring it up as a fact=100% =too late =death spiral of despairwww.vertabase.com
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WAREHOUSING PHASEIs when the project moves to a different phase in the lifecycle. It is no longer being built but rather maintained, archived or shelved.www.vertabase.com
WAREHOUSING PHASELessons learned and final comments.Fresh, but not blaming.Record immediately. Wait two days to share them.www.vertabase.com
PROJECT MANAGEMENT REDEFINEDCOMMUNICATIONEXPECTATIONSESTIMATESwww.vertabase.com
ExpectationsMake a good project feel bad.Make a bad project feel even worse.Or, a bad project can be a “learning experience”www.vertabase.com
Here comes another tip (7)Manage expectationsManage expectationsManage expectationswww.vertabase.com
You Are The ExpertUse that asymmetry.Trust your expertise.www.vertabase.com
The Master of Managementwww.vertabase.com
“Captain, we have a problem.”Is not a knock on you.You are sharing your expertise.You are helping your client.www.vertabase.com
GET MORE DONEYour time and money will be spent most effectively if you communicate and change the plan to reflect how the client’s problem is being solved.www.vertabase.com
PROJECT MANAGEMENT REDEFINEDCOMMUNICATIONEXPECTATIONSESTIMATESwww.vertabase.com
Let Experience Guide YouEstimates allow you to measure perception against reality so you can improve pricing, scheduling, expectations management and productivity.www.vertabase.com
TIP OCHO“Everything measured improves”-Dan Gilbertwww.vertabase.com
Where do good estimates come from?Tracking Timewww.vertabase.com
Dimensions in Time TrackingTrack time on tasksTrack against calendar datesCompare estimates to actualsKeep a record of the estimateswww.vertabase.com
Track Time on TasksCreate a task list (doubles as spec).Buckets of at least 20 hours.Consistent descriptions and/or work types.www.vertabase.com
Track Time Against Calendar DatesEffort DOES NOT = Duration.Track start dates and end dates.Learn what times are most productive for which activities.www.vertabase.com
Rule of ThumbDuration = 2x effort + (1 day/2 days of effort).orDuration = 4 x Effortwww.vertabase.com
Always include management time.As a line item orAs additional hours orAs a proportionate increase in rate.www.vertabase.com
Combo Rule of Thumb and Tip 91 hour of pm per 5 hours of production time.1 hour of am per 7 hours of production time.www.vertabase.com
Compare Estimates to ActualsMonitor your time profitability.It’s a window into how long it really takes to do things.It can be brutal.www.vertabase.com
Keep a Record of Your Est. & ActualsIt is a goldmine of information for you or for any organization.It is the key to visibility and process improvement.www.vertabase.com
One Last Storywww.vertabase.com
GET MORE DONEYour time and money will be spent most effectively if you can learn how to solve your client’s problems better.www.vertabase.com
GET MORE DONEResults are on the outsideListen to your clientCater communications to contextDON’T EVER WRITE A SPECCommunicateManage ExpectationsTRACK YOUR TIMEwww.vertabase.com
PROJECT MANAGEMENT REDEFINEDhelp your clientwww.vertabase.com
EL ULTIMO TIPMake it a habit.www.vertabase.com
THANK YOUVERTABASE.COM/BLOGTWITTER.COM/MPMOBILE
Other TipsUse 1-2-3 to Prioritize Taskswww.vertabase.com
Let Your People KnowLet your people know what it is they should be working on at any time and what tasks are more important than others.www.vertabase.com
1-2-3 Method of PrioritizationWhen assigning out tasks via email or other tool preface the subject line with 1, 2 or 3.1 –do it soon3 –do it when you can2 –do it before 3 and after 1www.vertabase.com
GET MORE DONEYour resources are spent most effectively when they are working on the right things at the right time.www.vertabase.com
Another Other TipUse the Launch Countdown methodwww.vertabase.com
MANAGE YOUR OWN PROCESSTo be effective you need to manage your own work. That means using some structure to define how you produce creative deliverables.www.vertabase.com
WHAT IS THE METHODThe Launch Countdown Method is a simple naming convention to help you keep track of where you are on all your assets.www.vertabase.com
HOW IT WORKSEvery asset goes through three phases.3 –needs to be started2 –asset is in progress1 –ready for launchwww.vertabase.com
HOW IT WORKSPut the number 3, 2 or 1 ahead of every asset’s name.You’ll know what stage its in.You can juggle your work.You can give information on its state.And it creates a super handy list on your  computer’s file systems.www.vertabase.com
GET MORE DONEPrioritize tasksUse Launch Countdown Methodwww.vertabase.com
THANK YOUVERTABASE.COM/BLOGTWITTER.COM/MPMOBILE

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