The Stop Extinction
Challenge
Step 2: Get ready, get set!
Introductions
Lia Cheek - National Campaigns Director
Leda Huta - Executive Director
Corry Westbrook - Senior Grassroots and Policy Advisor
Derek Goldman - Communications Specialist
Introductions
Pleased to meet you!
● Name
● City and State
● What made you accept the challenge?
The Challenge Breakdown
The process is simple!
● Get prepped and ready
● Show up at your Senator In-district Office on August 10th @ 3:00
● Share photos of yourself in action on Social Media
● Report Back!
The Challenge Breakdown
The process is simple!
● Get prepped and ready
- Attend a webinar to learn how to lobby!
- Build your team
- Craft your story
- Get to know your Senator
● Show up at your Senator In-district Office on August 10th @ 3:00
●
● Share photos of you in action on Social Media
●
● Report Back!
The Endangered Species Act
What it does and why it needs our advocacy
How to Lobby
● Dress comfortably and professionally
● Introduce yourself: who you are and why you are there
● Tell your story, speak from your heart
● Share the conversation and ask questions
● Listen and take notes
● Get a photo!
● Follow up with an email
How to Lobby
http://www.endangered.org/getready/
Talking Points and Asks
The Department of Interior’s proposed regulation changes for the Endangered Species Act
Ask: Will you please sign onto this letter to Secretary Zinke and the Department of Interior opposing these proposed rule changes that
would result in weakened protections for Endangered Species?
Barrasso’s “Eliminating Species Act”
Ask: Will the Senator release a statement and communicate to Senator Barrasso that he does not support the introduction of this bill?
2019 Interior Appropriations bill
Ask: Will your boss let Senate leadership know that we need a clean Interior Appropriations bill free of all poison pill riders?
Build your team - map your network
Telling Your Story
How do you Identify?
● How do you identify yourself, what do you consider the core of who you are and where you
speak from?
What’s your story? Speak from the heart!
● What pushed you to take this step and sign up for the Challenge?
● Was there a moment that really made you feel that protecting wildlife is an important issue?
● Did you have access to Nature and wildlife as a child? Is there an experience that helped
shape you or your love of wildlife?
Get to know your Senator
Do some research, does your Senator deserve Thanks or
Spanks?
https://www.opensecrets.org/
http://bioguide.congress.gov/biosearch/biosearch.asp
https://www.govtrack.us/
https://votesmart.org/
Generating Local Media
Securing news coverage of citizens at a Congressional office can increase attention to the issue and can
bring extra pressure on your member of Congress to defend the Endangered Species Act from attacks.
Interested? We’ll provide you some tip sheets for amplifying your Congressional office visit in the local
media.
Please let us know how it went!
Questions?
Ask us at: Challenge@endangered.org

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Get prepped the Stop Extinction Challenge

  • 1. The Stop Extinction Challenge Step 2: Get ready, get set!
  • 2. Introductions Lia Cheek - National Campaigns Director Leda Huta - Executive Director Corry Westbrook - Senior Grassroots and Policy Advisor Derek Goldman - Communications Specialist
  • 3. Introductions Pleased to meet you! ● Name ● City and State ● What made you accept the challenge?
  • 4. The Challenge Breakdown The process is simple! ● Get prepped and ready ● Show up at your Senator In-district Office on August 10th @ 3:00 ● Share photos of yourself in action on Social Media ● Report Back!
  • 5. The Challenge Breakdown The process is simple! ● Get prepped and ready - Attend a webinar to learn how to lobby! - Build your team - Craft your story - Get to know your Senator ● Show up at your Senator In-district Office on August 10th @ 3:00 ● ● Share photos of you in action on Social Media ● ● Report Back!
  • 6. The Endangered Species Act What it does and why it needs our advocacy
  • 7. How to Lobby ● Dress comfortably and professionally ● Introduce yourself: who you are and why you are there ● Tell your story, speak from your heart ● Share the conversation and ask questions ● Listen and take notes ● Get a photo! ● Follow up with an email
  • 9. Talking Points and Asks The Department of Interior’s proposed regulation changes for the Endangered Species Act Ask: Will you please sign onto this letter to Secretary Zinke and the Department of Interior opposing these proposed rule changes that would result in weakened protections for Endangered Species? Barrasso’s “Eliminating Species Act” Ask: Will the Senator release a statement and communicate to Senator Barrasso that he does not support the introduction of this bill? 2019 Interior Appropriations bill Ask: Will your boss let Senate leadership know that we need a clean Interior Appropriations bill free of all poison pill riders?
  • 10. Build your team - map your network
  • 11. Telling Your Story How do you Identify? ● How do you identify yourself, what do you consider the core of who you are and where you speak from? What’s your story? Speak from the heart! ● What pushed you to take this step and sign up for the Challenge? ● Was there a moment that really made you feel that protecting wildlife is an important issue? ● Did you have access to Nature and wildlife as a child? Is there an experience that helped shape you or your love of wildlife?
  • 12. Get to know your Senator Do some research, does your Senator deserve Thanks or Spanks? https://www.opensecrets.org/ http://bioguide.congress.gov/biosearch/biosearch.asp https://www.govtrack.us/ https://votesmart.org/
  • 13. Generating Local Media Securing news coverage of citizens at a Congressional office can increase attention to the issue and can bring extra pressure on your member of Congress to defend the Endangered Species Act from attacks. Interested? We’ll provide you some tip sheets for amplifying your Congressional office visit in the local media.
  • 14. Please let us know how it went!
  • 15. Questions? Ask us at: Challenge@endangered.org

Editor's Notes

  • #8: Security, avoid wearing metal, bring water and business cards if you have one, comfortable shoes, Introduce yourself as a constituent, any other identifiers Dont worry if they are young, don’t worry if they only have 10 minutes for you Tell your story, stories are what stick - they have the facts, but your story and the emotion behind it is what will make them care enough about this issue to follow up with their boss. Share the conversation - this is about building a relationship and having a conversation, try to engage whoever you’re meeting with. Follow up with an email