Get ready to deliver Windows desktops and apps like a cloud provider with Project Avalon
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The document outlines the benefits and operational changes associated with transitioning to desktops and apps as a service, emphasizing cloud operations and self-service. It discusses key concepts such as orchestration, flexibility in infrastructure management, and the importance of user-centered design in service delivery. The presentation also addresses how businesses can prepare for this transformation through technology adoption and strategic planning.
Get ready to deliver Windows desktops and apps like a cloud provider with Project Avalon
- 1. SYN107 – Get Ready for Desktops and Apps as a Service Preparing for Avalon Kevin Strohmeyer @kstroh Director, Product Marketing – Desktop and Apps Group Joe Vaccaro @joevaccaro Director, Product Management – Desktop and Apps Group 17 October 2012
- 2. Tweet about this session with #SYN107 #CitrixSynergy © 2012 Citrix | #CitrixSynergy 2
- 3. Agenda • Why would I want to be a cloud operator? • How does this change the way I operate today? • How does IT services change? • What does this do for my business? • What can I do to prepare? © 2012 Citrix | #CitrixSynergy 3
- 4. Why would I want to be a Cloud Operator? © 2012 Citrix | #CitrixSynergy
- 5. IT in a free-market economy © 2012 Citrix | #CitrixSynergy 5
- 6. Reason #1 - The Datacenter is Evolving Today Future Tradi&onal Virtual Cloud Tradi&onal Virtual Cloud
- 7. Reason #2 – Scale = Increased Challenges “Every day through 2011, AWS added the same amount of server processing capacity, on average, that it took to run the Amazon online retailing operation in 2000, when it was a $2.76bn company.” Prickett-Morgan. “AWS Cloud Double Fluffs in 2011.” The Register, 6 Jan 2012. © 2012 Citrix | #CitrixSynergy 7
- 8. Separation Automation 4 Key Words Orchestration Self-Service © 2012 Citrix | #CitrixSynergy 8
- 9. How does this apply to Desktops and Apps? © 2012 Citrix | #CitrixSynergy 9
- 10. Services Management Points of management Services Services Virtual Desktop/App Mgmt. Virtual Desktop/App Mgmt. Objects VM VM VM App File VM VM VM App File Virtual Infrastructure Mgmt. Virtual Infrastructure Mgmt. Physical Infrastructure Physical PC Virtual Cloud 10 © 2012 Citrix | #CitrixSynergy
- 11. Desktop and App Transformation Device Centric People Centric Desktop = device Desktop = service Corporate PC Any type of device Image & deploy Self-‐service experience Limited access Dynamic access Fixed costs Usage-‐based costs
- 12. What are the concepts of Desktops and Apps as a Service? © 2012 Citrix | #CitrixSynergy
- 13. Avalon Service Delivery Platform Delivering Apps, Desktops, and Data as a Service CloudPortal Workflows to design and create services and advertise Self Service Partner Self-Service Consoles offerings to tenants to consume as plans Orchestrate and automate the service creation, FlexCast Orchestration Technology Orchestration Engine configuration, and maintenance Deliver services acrossVIAB FlexCast model and product XenDesktop, XenApp, any Desktop/App Delivery Cloud Infrastructure Consume infrastructure service offerings from private/ CloudStack, AWS, Microsoft, traditional hypervisors public cloud as well as traditional virtual resources
- 14. Flexible Models Client User Image Citrix Physical Device Identity Helpdesk Management Infrastructure Infrastructure DaaS Tenant Service Provider and/or Central IT DIaaS Tenant & Department Service Provider and/or Central IT IaaS Tenant Service Provider
- 15. Self-Service with CloudPortal Single, self-‐service interface for provisioning apps, desktops and services from the cloud User Account Automa/on Delega/on Management Business Produc/vity Windows Applica/ons Infrastructure SDK APIs Applica/ons AD Sync AppSense Exchange, XenApp Hyper-‐V RES SharePoint, OCS/Lync, XenDesktop IIS Sepago Dynamics CRM RDS SQL Server Backup Agent © 2012 Citrix | #CitrixSynergy
- 16. FlexCast Orchestration: Goals Simplify configuration (automate ref arch, discover info, intuitive task-based interface) Support cloud-scale administration (low admin:user ratios, multiple product instances) Enable multi-tenancy (manage tenants, isolation requirements) 16
- 17. FlexCast Orchestration Reduce cost of managing Cloud hosted apps and desktops • Multi-Tenant Isolation • Tenant to farm affinity • User to app subscription • Cloud Scale Administration • Multi-Farm management for apps and desktops • Application and Lifecycle Mgmt • Workload versioning • Phased rollout of images • Simplified Administration • Service Provider customized app and desktop publishing
- 18. Administration – The Legacy Way Windows Servers XenApp/XenDesktop StoreFront/Web Interface © 2012 Citrix | #CitrixSynergy 18
- 19. Administration – With Orchestration Config Connector Agents Windows Servers Access Control Mul&-‐ tenancy XenApp/XenDesktop App Studio (HTML5) Orchestra&on Engine Database StoreFront/Web Interface © 2012 Citrix | #CitrixSynergy
- 20. CloudPlatform is the Platform for (not just) IaaS INFRA-‐ DEV MOBILE DISASTER BYO APPS & YOUR STRUCTURE & TEST APPS RECOVERY PLATFORM DESKTOPS SERVICE Amazon eCommerce Plaorm CloudPortal NetScaler NetScaler EC2 API Cloud APIs Amazon Proprietary Orchestra&on SoZware CloudStack Orchestra&on SoZware ESX Hyper-‐V Source Xen Hypervisor Open XenServer KVM OVM Networking Servers Storage
- 21. How does this change the way I operate today? © 2012 Citrix | #CitrixSynergy
- 22. Cloud-‐style Service Orchestra&on XenDesktop XA XD XD XA XD XD XenApp |NEXT .next .next .next v6+ v5+ v5+ CloudPlaorm Any Cloud Compute Compute Network Storage © 2012 Citrix | Confidential – Do Not Distribute
- 23. Service Lifecycle for the Cloud Era Building clouds & delivering services requires new roles. Service Designer • Symbiotic lifecycle • Continuous feedback loops enable: Browse ○ Confidence in IT investments Service Infrastructure ○ Measures success and opportunities Operator Provider Use Subscribe ○ Empower users (subscribers) to choose the tools they need to be productive Tenant
- 24. Service Lifecycle for the Cloud Era People are no longer users, they they have choices. It’s a self-service world. Service Focus on: Designer • Your users become subscribers • You “compete” for their business Browse • You provide customer care to optimize satisfaction and repeat Service Infrastructure business Operator Provider Use Subscribe Avalon Delivers: • Enterprise App Store with CloudGateway Tenant • Universal Access with Receiver
- 25. Service Lifecycle for the Cloud Era Architects are designers. Defining services for desktops and apps. Service Focus on: Designer • Architects don’t roll out projects, they design services Browse • Focus less on “how” and more on “what” Service Infrastructure • Focus on subscriber value Operator Provider Use Subscribe Avalon Delivers: • Enhanced Studio workflows in Excalibur • Integrated configuration of profiles Tenant and StoreFront services
- 26. Service Lifecycle for the Cloud Era Building Infrastructure and providing choice of where to run the service Service Designer Focus on: • Infrastructure operations Browse • Performance Service Infrastructure • Utilization Operator Provider Use Subscribe • Service Level Agreements Avalon Delivers: • Consume infrastructure offerings Tenant through CloudPlatform, AWS, Microsoft
- 27. Service Lifecycle for the Cloud Era Tenants know their users best. Provide capabilities to subscribe to any service. Service Designer Focus on: • Understanding business requirements Browse • Balancing business and user requirements Service Infrastructure Operator Provider • Direct consumers of the Service Use Subscribe Designers Avalon Delivers: • Self-service provisioning through Tenant CloudPortal • Automated orchestration of Flexcast
- 28. Service Lifecycle for the Cloud Era Operate an “Always On” service. Service Designer Focus on: • Customer care Browse • Service Health • Capacity Planning Service Infrastructure Operator Provider • Chargeback Use Subscribe Avalon Delivers: • Director – Advanced Analytics w/ HDX Edgesight Tenant • Billing/Chargeback through CloudPortal
- 29. What can I do to prepare? © 2012 Citrix | #CitrixSynergy
- 30. user admin Subscriptions, Profile Management and Redirection Preferences Folder Redirection and ShareFile On-demand Data assembly Apps and delivery App Virtualization, Hosting, Personal vDisk isolation and configuration management Desktop OS Single Image Management Local or Central Execution Client hardware Virtual Infrastructure / Cloud © 2012 Citrix | #CitrixSynergy
- 31. What can I do today? 1. Start with a desktop or app virtualization project 2. Use FlexCast to deliver the right user experience 3. Migrate to XenApp 6.5 and XenDesktop 5.6 4. Deploy the Excalibur Tech Preview © 2012 Citrix | #CitrixSynergy 31
- 32. Before you leave… • Conference surveys are available online at www.citrixsynergy.com starting Thursday, 18 October ○ Provide your feedback and pick up a complimentary gift at the registration desk • Download presentations starting Monday, 29 October, from your My Organiser tool located in your My Account © 2012 Citrix | #CitrixSynergy 32