Get Your Blog On
Download as PPTX, PDF0 likes434 views
This document provides an introduction to blogging, covering reasons to blog such as promotion and sharing ideas. It discusses choosing a topic and platform, as well as tips for writing, reading, and driving traffic to a blog. The document offers questions for bloggers to consider regarding their motivation and organization, and recommends resources for learning more about blogging.
Get Your Blog On
- 1. Get Your Blog OnAn Introduction to BloggingByPaul MartinezBlog: paulpowered.com Twitter: @phxwebguy
- 2. Why Blog?Promotion of a cause or a businessRecord your thoughts or ideasPeople are searchingCreate relationshipsSharing
- 3. Questions for ProspectsAre you self motivated?Do you enjoy writing?Are you open to feedback?Are you well organized?Do you have the time?
- 4. Choosing Your TopicCasual versus business purpose drivenHobbies or pastimesAmount of knowledge and researchEnough content on the topic
- 5. Choosing Your TopicTied to incomeDirectIndirectCompetitive landscapeGrowingShrinking
- 6. Choosing a Blog PlatformAre you using a CMS for your site?Do you wish to integrate the blog with your current site?Is the blog going to be at its own location?
- 7. Choosing a Blog PlatformHosted versus non-hosted solutionsMovable TypeTypepadBloggerWordPress
- 8. Choosing a Domain NameEasily recognizableTied to your topicIntended audienceTone of the blogKeyword basedBranding
- 9. Joining a Blog NetworkProsIncrease visibilityBuild relationshipsAdditional trafficSEO BenefitsIncrease your level of expertise
- 10. Joining a Blog NetworkConsOwnership rights and loss of controlAdditional risk of exposureComplicated legalitiesAdvertising requirements
- 11. Writing TipsHave an “Idea Box”Stick to your scheduleNo such thing as too many draftsInvite guest writersWrite often and for other blogs
- 12. Reading TipsRead blogs on similar topics for ideasCreate alertsSubscribe to newslettersSubscribe to feeds
- 13. CommentsRead and respond, don’t just moderate your commentsCommenting on other blogsHandling comment spam
- 14. Driving TrafficFeatured articlesGet listedStrategic partnershipsSyndicationPromote your site feed
- 16. Questions
Editor's Notes
- #3: Blogging can be used for a variety of purposes. Some people choose to blog to share general thoughts and ideas about life experiences while others blog to promote a business or cause. Recording your thoughts and ideas can be helpful when you want to go back to refer to something. People may be searching for something that you happen to have written about. By communicating with your visitors, you can foster relationships and potentially create business leads is that is your motive.
- #4: Blogging required discipline to keep it going. Enjoying writing is almost a pre-requisite since you will be writing so frequently. Being open to feedback is important because not everyone is going to agree with what it is that you have to say. Being well-organized will help you while publishing and getting your thoughts and resources together. The time commitment is an important part and scheduling time to commit to the blog can be helpful.
- #5: Choosing your topic general recommendations for casual bloggers.While casual can be considered a purpose, some bloggers chose to write for business reasons such as increased exposure, potential leads and more.
- #6: More business purpose driven examples of why to blogDirect income examples would include banners and banner exchanges, ads, promotions, registrations and other ways to make money with the blog.Indirect income examples would include creation of business opportunities, potential partnerships by establishing yourself as an expert in your domain.
- #7: Some of the things that you may want to take into consideration when choosing a blog platform will include how closely you would like it tied to your website. If you are using a content management system already, some CMS have the ability to include blogging functionality that is already build in such as Drupal and Joomla!. WordPress can be used as a CMS but it is usually easier to leverage WordPress as a CMS if you are building from scratch rather than integrating a blog into an already existing WordPress site. It can be done, it is just more involved.
- #12: Inviting guest authors or having a team to help you with the blog can help to take some of the time burden away. It can also allow you more time to write for other blogs if that is what you wish to do.