Getting giving going - presentation about 4 Good for NAVCA CORE 2013
- 2. What I’m covering • ‘4 Good’ – why? • What and how • Developing the ‘4 Good’ brand • Developing the ‘4 Good’ offer • Successes and challenges • 12 achievements • 8 challenges
- 3. ‘4 Good’– why? Local research showed us: • Traditional sources of funding increasingly becoming scarce • VCOs needed to diversify their income and secure resources in different ways
- 4. ‘4 Good’– why? Local research showed us: • Smaller VCOs are often viewed as ‘unattractive’ causes and do not have the skills, capacity or marketing budgets • VCOs require support to maximise working with local business or fundraising from the wider community
- 5. ‘4 Good’– why? • Need for local voluntary & community groups to diversify income • Less reliance on grants and contracts • But.... • many have lost skills & lack capacity • have low awareness / image with the public to community fundraise and build relationships with business
- 6. ‘4 Good’– why? • Low awareness with the public of how to give time / money to local charitable causes: • “6 out of 10 potential volunteers don’t know where to start” – Your Square Mile Research • “Charities are increasingly relying on the older generation for donations” – Charities Aid Foundation Report
- 7. 4 Good’– what? A way of helping local people... give time and skills, money and resources, to local good causes
- 8. 4 Good’– what? • 4 Good provides a strong, locally focussed, umbrella ‘brand’ to support local charities and voluntary groups.
- 9. 4 Good’– what? • Raising the aspirations of and pride in an area • Increasing charitable giving across the area • Building relationships between businesses / wider community and charitable organisations for the benefit of all
- 10. 4 Good and businesses – how? How can businesses give? • Time — through employer supported volunteering • One off ‘team challenges’ and time off to volunteer • Skills — providing ‘pro bono’ business expertise or mentoring • Resources — donating materials or equipment • Money — payroll giving, sponsored activity & tax efficient donations
- 11. 4 Good and wider community – how? • Promoting ‘one off’ volunteering • Saturday supermarket bag packing • Fundraising events • Take part ‘4 Good’
- 12. 4 Good and wider community – how?
- 13. 12 achievements to date 1. Over £14,000 raised, with a further £30,000 donated ‘in kind’ by local businesses 2. Over 70 businesses actively engaged 3. 40+ community groups benefitting to date 4. Secured £450,000 in dormant trust funds held by local authority
- 14. 12 achievements to date 5. 7 businesses undertaking ‘team challenges’ 6. A range of local businesses donating a percentage from each sale to Tameside 4 Good E.g. Bradleys Bakers & Marlborough Motors 5. Helping the Pride of Tameside Business Awards select its’ Charity of the Year
- 15. 12 achievements to date 8. £100k grant making programme 9. 21 people riding ‘Manchester to Blackpool’ 10.30+ new volunteers 11.Being the ‘charity of the year’ for the Tameside Triathlon in October 12. A growing ‘4 Good’ community
- 16. 8 things we’ve learnt along the way... 1. Giving is about more than just money 2. Businesses care about the community around them • it provides their staff and customers • Strong community = strong business 3. Make it easy for people to give – and have a clear ‘offer’
- 17. 8 things we’ve learnt along the way... 4. Areas have lots of competing initiatives • BITC, community connectors, Community Foundation etc etc etc 4. You need something that is easy for the public / businesses to understand and get behind 5. Local VCOs want and value support in relation to ‘giving’
- 18. 8 things we’ve learnt along the way... 7. Technology is great - but you need people to build relationships 8. Increasing giving is a legitimate role for infrastructure organisations
- 19. Finally • Our aspiration to see’4 Good’ launched in lots of areas, building a strong, recognisable brand across the country that helps encourage and support local giving of time and skills, money and resources to local good causes • We see it as a useful tool in helping infrastructure to re-think its role
- 20. Licencing 4 Good Model includes: • Development of local ‘4 Good branding’ • Provision of a bespoke marketing toolkit, templates and branding guidelines • Provision of dedicated ‘4 Good’ website for your local area • A range of toolkits, forms and information • Consultancy advice from our team, to turbo-charge the set up and development of 4 Good in your area • Access to a growing network of similar minded organisations, for peer support and co-production
- 21. Questions?
- 22. More information Tony Okotie Community and Voluntary Action Tameside T: 0161 339 4985 W: www.tameside4good.org Twitter.com/tameside4good View the slides : http://www.slideshare.net/tonyosailing/
Editor's Notes
- #3: Why its come about What it will do Some examples - business and community
- #4: Why its come about What it will do Some examples - business and community
- #5: Why its come about What it will do Some examples - business and community
- #6: talked to lots of organisations locally last year -CAB example Nigel said “ we can’t community fundraise because the average person just things we’re about getting asylum seekers council houses”
- #7: Often the ask isn’t right Volunteering levels stagnant – VC great but not enough Huge national charities – large marketing spend. Recent British Red Cross campaign / cancer charity night on Channel 4 on Friday etc Looking to increase giving overall – and keeping more of it locally
- #8: Why its come about What it will do Some examples - business and community
- #9: People dont understand CVS – or charities. Or voluntary organisations. Focus on what people want – stop them in the street Couldnt name local charities
- #17: Often the ask isn’t right Huge national charities – large marketing spend. Recent British Red Cross campaign / cancer charity night on Channel 4 on Friday etc Looking to increase giving overall – and keeping more of it locally
- #18: Often the ask isn’t right Huge national charities – large marketing spend. Recent British Red Cross campaign / cancer charity night on Channel 4 on Friday etc Looking to increase giving overall – and keeping more of it locally
- #19: Often the ask isn’t right Huge national charities – large marketing spend. Recent British Red Cross campaign / cancer charity night on Channel 4 on Friday etc Looking to increase giving overall – and keeping more of it locally