![2.
ANALYTICS.
Is
the
Science
of
Analysis
-‐
The
process
of
developing
opXmal
decision
recommendaXons
based
on
insights
derived
through
the
applicaXon
of
staXsXcal
models
Is
your
site
growing?
Who
is
coming
to
your
site?
How
long
are
they
staying?
Which
variants
/
designs
a]ract
them?
Are
they
accessing
them
through
a
Mobile?
Tablet?
AnalyXcs
is
key
to
moneXzaXon
of
your
online
presence.
©
2012](https://image.slidesharecdn.com/eatoutoylnovideo-120405051938-phpapp02/85/Getting-Online-OYL-9-320.jpg)
![5.
CONTENT
IS
KING
• No
Content
is
be]er
than
outdated
content!
• Content
Management
Systems
• Wordpress,
Joomla
&
similar
plagorms
©
2012](https://image.slidesharecdn.com/eatoutoylnovideo-120405051938-phpapp02/85/Getting-Online-OYL-13-320.jpg)
Getting Online - OYL
- 1. Why you need to get yourself online! Mikul Shah Eat Out Kenya Co Founder © 2012
- 2. Are you ready? This page has a video that highlights the growth of social media over the last 5 years. Eat Out Kenya © 2012
- 3. EAT OUT © 2012
- 4. © 2012
- 5. © 2012
- 6. Video – Please visit the following site for details www.invisiblegorilla.com © 2012
- 7. THIS IS THE ONLY IMPORTANT SLIDE IN THIS PRESENTATION. 1. SEO & SEM 2. ANALYTICS 3. GEO LOCATIONS 4. CLOUD COMPUTING 5. CONTENT 6. SOCIAL MEDIA 7. MOBILE © 2012
- 8. 1. SEO, SEM © 2012
- 9. 2. ANALYTICS. Is the Science of Analysis -‐ The process of developing opXmal decision recommendaXons based on insights derived through the applicaXon of staXsXcal models Is your site growing? Who is coming to your site? How long are they staying? Which variants / designs a]ract them? Are they accessing them through a Mobile? Tablet? AnalyXcs is key to moneXzaXon of your online presence. © 2012
- 10. 3. THE CLOUD Don’t we all use Cloud CompuXng? Cloud compuXng is the ability to employ a number of computers, hardware, soaware, and servers to serve your compuXng needs remotely without actually owning or running the soaware and hardware. Advantages? 1. Reduced Costs 2. Increased Storage 3. Mobility 4. Automated Updates 5. Shia focus from IT © 2012
- 11. 4. GEO LOCATIONS © 2012
- 12. 4. GEO LOCATIONS The last couple of years have seen the introducXon of geo locaXon to social networks, which takes you beyond simply knowing what people are saying about your brand and to whom. Now you can know where people are talking about your brand as well. You can use this informaXon to create stronger consumer relaXonships and draw in addiXonal customers by leveraging the social gaming aspects of geo locaXon networks. Groupon Now Video Example Foursquare Video Example © 2012
- 13. 5. CONTENT IS KING • No Content is be]er than outdated content! • Content Management Systems • Wordpress, Joomla & similar plagorms © 2012
- 14. 6. GET SOCIAL © 2012
- 15. © 2012
- 16. 7. The future’s bright, the future’s…? Video – The growth of Mobile © 2012
- 17. QUESTIONS? © 2012