Getting Real Results with Facebook Ads | Level Up Webinar #1
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The document provides information about using Facebook ads to get real results. It discusses Facebook's large user base and time spent on the platform. While many people and small businesses use Facebook, only a small percentage pay for ads. The document then outlines how to set up Facebook ad accounts and campaigns, the different types of ads, how to target audiences precisely, and examples of successful advertising campaigns for local businesses. It concludes with asking for feedback and providing contact information.
Getting Real Results with Facebook Ads | Level Up Webinar #1
- 1. Getting Real Results with Facebook Ads
- 2. The Team John D. Saunders David J. Verjano ● Over 15+ years of combined experience ● Local and National clients/projects ○ NAACP ○ Lincoln’s Beard Brewery ○ Audi + Land Rover ○ Jungle Island ● Focused on Social Media Strategy, eCommerce Growth and Content Marketing
- 3. Agenda Facebook Right Now Facebook Ads Breakdown Targeting with Pinpoint Precision Open up for Q&A Estimated 30 minutes
- 4. Facebook Ad Revenues USA Worldwide (Amount in billions, Source: eMarketer) 2014 2015 2016 2017 2018 $5.29 $8.03 $10.29 $12.68 $14.89 $11.49 $17.08 $22.37 $28.17 $33.84
- 5. There are 1.71 billion monthly active users on Facebook (as of July 2016) Source: Brandwatch
- 6. 72% of all US online adults visit Facebook at least once a month Source: Brandwatch
- 7. 100 million hours of Facebook videos are watched every day Source: Recode
- 8. There are 50 million active small business Pages, but only 2.5 million of those businesses pay to be ‘active advertisers’ Sources: TechCrunch & VentureBeat
- 9. What’s it all mean? Facebook has a massive user base People are spending a lot of time on it Yet, brands aren’t leveraging it to it’s fullest potential
- 10. Facebook Ads Checklist Setup Facebook Ad Account Add Payment Method Begin Creating Magic!
- 13. Right Column Ads
- 15. Boosted Posts
- 16. Offer Ads
- 18. Carousel Ads
- 19. Facebook Audiences Custom Audiences From Email, phone, web activity, engagement, app Saved Audiences Audience lists created and saved by you Lookalike Audiences Requires 100 people
- 20. Custom Audiences It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. If you have a customer list or data from your site, like purchaser email addresses, you're ready to get started. Once you create your Custom Audience, your information will be encrypted to protect customer relationships and you’ll be set to reach more people on Facebook.
- 21. Saved Audiences Saving Facebook Audiences makes it easier to reference them later. When you create an Ad Campaign, it’s a good idea to SAVE your ad targeting sets to track your efforts and better understand your marketing
- 22. Lookalike Audiences Lookalike Audiences helps you create new audiences based on traits from existing audiences. These include: - Custom Audience - Website visitors - Page Fans
- 23. How to Craft an Audience What do they watch? Where do they shop? Who do they follow? Where do they work? What do they read?
- 24. Love Travel Co. Audience Example Group Your List of Niches in a Spreadsheet 1. Identify Interest Groups 2. Build Interest Groups 3. Test Interest Groups 4. Categorize Interest Groups
- 25. Integration with Facebook Pixel Facebook Pixel The Facebook pixel is a piece of code for your website that enables you to measure, optimize and build audiences for your ad campaigns. It allows you to leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns
- 26. Lincoln’s Beard Brewing We ran a Facebook video ad campaign promoting a monthly “Bark + Brew” event. We targeted segmented audiences: - Local Dog Lovers + Beer Enthusiasts - Local Beer Enthusiasts - Followers + Friends of Followers The Results: - Facebook ad spend: $350 - Over 68K people reached - 575 Reactions, 270 shares, 185 comments - Over 30% increase in sales (compared to average Friday)
- 27. SIC Cups Our task was to use an incentive (giveaway) to drive followers to share and engage with the client’s Facebook page. The Results: - Facebook boost spend: $100 - Over 21K people reached - 415 Reactions, 92 comments, 21 shares
- 28. Community Health We created a heavily targeted campaign directed at individuals interested in medical coverage. Targeting included: Individuals Age 18-51, Individuals with Interests including: Obamacare, Affordable Care Act, Medicare. The Results: - 637 Website Visits - Relevance Score of 8/10 - 179 Form Sign Ups - 31 Location Visits
- 29. MVMT Watches Case Study The watch brand uses Facebook carousel ads to promote affordable, minimalist timepieces, achieving: - 1.8X increase in click-through rates - 3X lower cost per acquisition compared to other advertising platforms. - 25% increase in click-through rate using carousel ad creative optimization
- 30. Future Topics of Discussion Content Marketing E-Commerce Strategies Instagram Marketing Social Media Analytics Search Engine Optimization Website Optimization
- 31. We’d love your feedback www.bit.ly/LevelUpSurvey
- 32. Q&A